Aaron S. Email & Phone Number

United States

Stealth mode startup

Work From Anywhere, Remote, OO

• Led turnaround of the Growth Product division into outcome-based team. Worked with executives to set strategy and reorganize teams accordingly, form support functions including UX Research and Data Analytics, and hire.
• Aligned roadmaps with strategy by implementing cross-functional quarterly planning process and boosting use of product success metrics, OKRs, and ICE prioritization from 20% to 100% of teams
• Oversaw roadmap execution for ~15 simultaneous projects by guiding 6 reports from research-based opportunity discovery, scoping, and design through development, testing, and timely launch of new features
• Implemented career advancement program that included quarterly competency benchmarking, goal setting, action planning, and monthly check-ins to support reports' progress; coached 2 reports into promotions in 1 year
• Instituted PM upskilling program that weekly reviews market insights and best practices in topics including A/B testing, UX research, and leading development teams

Work From Anywhere, Remote, OO

• Collaborated with Marketing team on the go-to-market strategy for the Toptal Projects service offering
• Partnered with UX Research, Analytics, Design, Engineering, Marketing, and Customer Support to uncover user pain points with sign-up page, devise and test improved layouts, and increase conversion by 6%

Needham, MA, US

• My overarching objective in this role was to integrate and merchandise the tour products gained from our acquisition of Viator onto TripAdvisor's site and app in such a way that we grew booking revenue yet preserved.
• Identified page with abnormally low engagement and conducted user research to uncover pain points; leveraged insights to develop and execute roadmap for redesign driving 60% user preference for new page at no revenue.
• Partnered with machine learning group to build feature that signals to travelers when popular tours are likely to sell out, leading to +9% annualized revenue
• Directed squad of 8 cross-functional partners from teams as diverse as legal and marketing to overhaul infrastructure for promotional campaigns; partner teams went on to conduct over 6 revenue optimization tests using.

Needham, MA, US

• Created user stories and specified SEO requirements in partnership with product team as part of redesigns to high-traffic landing pagesHighlights
• Contributed to 5% conversion increase and 7% revenue growth from search result pages
• Transformed landing page layout to feature related products; increased page’s revenue per visitor by 138%

Needham, MA, US

Led newly formed Vacation Rentals SEO team as first product employee; set vision, instituted agile methodologies, and oversaw implementation of internal tools/programs that grew organic search traffic 40% YOY

Needham, MA, US

Contracted with TripAdvisor to provide structure, guidance, and projects for the newly-formed Vacation Rentals SEO team, a specialized SEO team created independently of TripAdvisor's core SEO team

• Started a digital strategy consultancy focused on small and medium-sized businesses.Highlights
• Improved national yoga retailer’s revenue 11% by streamlining its checkout process to a single page
• Increased client’s bookings 3x by implementing online reservations, funnel optimizations, and cleaner site layout
• Doubled skin care startup’s revenue while reducing ad spend 50% through analyzing trends in SEM data

New York, NY, US

• Hired as part of a turnaround initiative for the company, which ultimately merged with Break MediaHighlights:
• Orchestrated the deployment of company-wide reporting in Tableau and created dashboards for senior executives
• Partnered with product team on subsidiary site redesigns to successfully ensure the preservation of organic traffic
• Performed cohort analysis enabling game developers to improve app’s engagement 5% and 30-day retention rate 7%

Boston, Massachusetts, US

Worked for team's venture capital division, which conducted equity investments in early-stage clean energy startups. Sourced deals, conducted due diligence, valued investment opportunities, and ensured up-to-date financial reporting of portfolio companies

Boston, MA, US

EnerNOC was energy an solutions company acquired by Enel Green Power North America in 2017

• Interned at London-based startup that was acquired by DHL in 2008 and became "DHL Neutral Services"Highlights
• Supported new product launch by determining optimal price point through competitor and market analysis
• Spearheaded financial research for proposed acquisition of The Tanfield Group electric vehicle company
• Created EBITDA-focused financial model used firm-wide with clients to illustrate long-term pricing advantages gained through carbon abatement projects and energy hedging strategies

New York, NY, US

• Interned with the Wealth Management groupHighlights
• Conducted bond, stock, and mutual fund research for investment team
• Led division's charity fundraising initiative: Generated 1600 new client leads and increased proceeds from previous year by 1000% by instituting a mass mail marketing campaign

Bachelor Of Science, Entrepreneurship, Finance

Political Economics