Aaron S.'s Location
Greater Boston, United States, United States
Aaron S.'s Contact Details
Aaron S. work email
- Valid
- Valid
- Valid
Aaron S. personal email
n/a
About Aaron S.
Former TripAdvisor. Growth-focused senior product leader with 10+ years of experience building and scaling product teams, apps, websites, and internal tools
Aaron S. Work Experience Details
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Co-Founder And Head Of ProductThryve LlcUnited States -
Operational Co-FounderThryve, Llc Nov 2023 - PresentStealth mode startup
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Associate Director Of Product ManagementToptal Mar 2021 - Feb 2023Work From Anywhere, Remote, Oo• Led turnaround of the Growth Product division into outcome-based team. Worked with executives to set strategy and reorganize teams accordingly, form support functions including UX Research and Data Analytics, and hire key roles; grew team from 3 PMs and 35 Engineers to 21 PMs and 102 engineers in 1.5 years• Aligned roadmaps with strategy by implementing cross-functional quarterly planning process and boosting use of product success metrics, OKRs, and ICE prioritization from 20% to 100% of teams• Oversaw roadmap execution for ~15 simultaneous projects by guiding 6 reports from research-based opportunity discovery, scoping, and design through development, testing, and timely launch of new features•Implemented career advancement program that included quarterly competency benchmarking, goal setting, action planning, and monthly check-ins to support reports' progress; coached 2 reports into promotions in 1 year • Instituted PM upskilling program that weekly reviews market insights and best practices in topics including A/B testing, UX research, and leading development teams -
Product ManagerToptal Oct 2020 - Mar 2021Work From Anywhere, Remote, Oo• Collaborated with Marketing team on the go-to-market strategy for the Toptal Projects service offering• Partnered with UX Research, Analytics, Design, Engineering, Marketing, and Customer Support to uncover user pain points with sign-up page, devise and test improved layouts, and increase conversion by 6%
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Product ManagerTripadvisor Aug 2018 - Feb 2020Needham, Ma, UsMy overarching objective in this role was to integrate and merchandise the tour products gained from our acquisition of Viator onto TripAdvisor's site and app in such a way that we grew booking revenue yet preserved users' trust in our unbiased content. I set the product vision, executed the strategy for new features and improvements, and coordinated the efforts of user research, design, engineering, QA, localization, analytics, machine learning, and traffic acquisition teams across 9 offices in 6 countriesHighlights:• Identified page with abnormally low engagement and conducted user research to uncover pain points; leveraged insights to develop and execute roadmap for redesign driving 60% user preference for new page at no revenue cost• Partnered with machine learning group to build feature that signals to travelers when popular tours are likely to sell out, leading to +9% annualized revenue• Directed squad of 8 cross-functional partners from teams as diverse as legal and marketing to overhaul infrastructure for promotional campaigns; partner teams went on to conduct over 6 revenue optimization tests using this framework -
Senior Seo Analyst (Product)Tripadvisor Mar 2016 - Aug 2018Needham, Ma, UsCreated user stories and specified SEO requirements in partnership with product team as part of redesigns to high-traffic landing pagesHighlights• Contributed to 5% conversion increase and 7% revenue growth from search result pages• Transformed landing page layout to feature related products; increased page’s revenue per visitor by 138%
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Seo Analyst (Product)Tripadvisor Mar 2014 - Mar 2016Needham, Ma, UsLed newly formed Vacation Rentals SEO team as first product employee; set vision, instituted agile methodologies, and oversaw implementation of internal tools/programs that grew organic search traffic 40% YOY
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Seo Contractor (Product)Tripadvisor Oct 2013 - Apr 2014Needham, Ma, UsContracted with TripAdvisor to provide structure, guidance, and projects for the newly-formed Vacation Rentals SEO team, a specialized SEO team created independently of TripAdvisor's core SEO team
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Founder And Digital Marketing ConsultantBright Bridge May 2009 - Aug 2017Started a digital strategy consultancy focused on small and medium-sized businesses.Highlights• Improved national yoga retailer’s revenue 11% by streamlining its checkout process to a single page• Increased client’s bookings 3x by implementing online reservations, funnel optimizations, and cleaner site layout• Doubled skin care startup’s revenue while reducing ad spend 50% through analyzing trends in SEM data
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Data Analyst And Seo SpecialistAlloy Digital Feb 2013 - Oct 2013New York, Ny, UsHired as part of a turnaround initiative for the company, which ultimately merged with Break MediaHighlights:• Orchestrated the deployment of company-wide reporting in Tableau and created dashboards for senior executives• Partnered with product team on subsidiary site redesigns to successfully ensure the preservation of organic traffic• Performed cohort analysis enabling game developers to improve app’s engagement 5% and 30-day retention rate 7% -
Investment AnalystMassachusetts Clean Energy Center Jan 2011 - May 2011Boston, Massachusetts, UsWorked for team's venture capital division, which conducted equity investments in early-stage clean energy startups. Sourced deals, conducted due diligence, valued investment opportunities, and ensured up-to-date financial reporting of portfolio companies -
Operations InternEnernoc Feb 2010 - Nov 2010Boston, Ma, UsEnerNOC was energy an solutions company acquired by Enel Green Power North America in 2017 -
Assistant Financial AnalystThe Neutral Group Jun 2008 - Aug 2008Interned at London-based startup that was acquired by DHL in 2008 and became "DHL Neutral Services"Highlights• Supported new product launch by determining optimal price point through competitor and market analysis • Spearheaded financial research for proposed acquisition of The Tanfield Group electric vehicle company • Created EBITDA-focused financial model used firm-wide with clients to illustrate long-term pricing advantages gained through carbon abatement projects and energy hedging strategies
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Financial Advisor InternMorgan Stanely Jun 2007 - Aug 2007New York, Ny, UsInterned with the Wealth Management groupHighlights• Conducted bond, stock, and mutual fund research for investment team• Led division's charity fundraising initiative: Generated 1600 new client leads and increased proceeds from previous year by 1000% by instituting a mass mail marketing campaign
Aaron S. Education Details
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Babson CollegeFinance -
The London School Of Economics And Political Science (Lse)Political Economics
Frequently Asked Questions about Aaron S.
What company does Aaron S. work for?
Aaron S. works for Thryve Llc
What is Aaron S.'s role at the current company?
Aaron S.'s current role is Co-Founder and Head of Product.
What is Aaron S.'s email address?
Aaron S.'s email address is as****@****sor.com
What schools did Aaron S. attend?
Aaron S. attended Babson College, The London School Of Economics And Political Science (Lse).
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