Results-driven Associate General Counsel with extensive expertise in legal counsel, contract negotiation, and regulatory compliance across marketing, advertising, technology, privacy, and intellectual property domains. Proven track record in driving revenue growth, enhancing user base, and ensuring legal compliance through strategic counsel.Licensed in NY, NJ, PA, CA (RIHC)IAPP certifications, including CIPP/E, CIPP/US, CIPM, and CIPT. AdTech Certifications: Google Advanced Analytics, Tag Manager, and Data Studio. Microsoft Advertising Certified Professional. HubSpot Academy Certified, Digital Advertising, Digital Marketing, and SEO. Hootsuite Platform. Trade Desk Edge Academy Certified, Marketing Foundations & Data-Driven Planning.SME in the following areas:Agreements negotiated:Corporate-wide training and process enhancement projects.Select Highlights:Lead counsel for ad sales, user acquisition, and tech-stack development units, optimizing revenue opportunities and increasing viewership.Negotiated marketing, advertising, and Ad-Tech agreements, ensuring compliance with regulations and industry standards.Provided legal guidance on advertising, data use, ownership, and regulatory compliance.Managed digital marketing, AdTech, and cross-promotional opportunities as part of the Visa Global Marketing Legal Team.Led global AdTech project, establishing integrated marketing tech stack for first-party data collection campaigns.Negotiated global sponsorship agreements and provided privacy counsel to regional teams.Contributed to the development of a decentralized privacy program.Supported digital and data processing activities in marketing, implementing a multi-channel marketing platform.Implemented GDPR readiness initiatives and liaised with key committees.Negotiated global enterprise resource planning software consolidation project.Developed and implemented global privacy and security policies.Supported Intel's startup project, OnCue Television Services, with compliance, contract negotiation, and sales agreements.Managed partnerships, licensing, and advertising agreements.Counsel - Marketing, Content & Media Solutions, Samsung Electronics America, Ridgefield Park, NJ | 05/2008 – 05/2013Managed legal aspects of marketing, advertising, social media, and content distribution.Led pre-publication review of advertising materials and spearheaded website relaunch.Served as Product Counsel for the Smart TV platform.Education & Certifications:
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Associate General CounselTubi Jan 2022 - Dec 2022San Francisco, Ca, UsLead counsel for ad sales, user acquisition, and tech-stack development units to grow user base, increase viewership, and capitalize on revenue opportunities.• Drafted, negotiated, and reviewed a range of advertising and adtech agreements, including insertion orders and direct ad buys, sales partnership agreements, custom campaign agreements with advertising agencies, measurement and verification vendor agreements, data use agreements, and other agreements related to the company’s ad sales and growth businesses• Advised on issues impacting Tubi’s ad sales and growth business units related to data use and ownership, in addition to compliance with guidelines related to online behavioral advertising, UX disclosures, native advertising, and compliance with internal company policies and procedures• Helped scale and shape commercial contracting processes and policies using Salesforce and trained staff to scale the product and service in compliance with regulations, developments, and internal policies.• Assisted other legal team members with overflow work in related areas, including distribution agreements for television content, including SVOD, AVOD, FAST, and linear CTV.Tubi is Fox Corporation’s free add-supported television (FAST) streaming service, leading the charge in making entertainment accessible to all. With over 200,000 movies and television shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners featuring content from every major Hollywood studio, Tubi gives entertainment fans an easy way to discover new content that is available completely free. -
Senior Counsel, Global Brand And SponsorshipVisa Jun 2019 - Oct 2021Foster City, California, UsMember of Visa’s Global Marketing Legal team that supported U.S. marketing, advertising, offers, promotions, and sponsorships, focused on drafting and negotiating sponsorship agreements, reviewing marketing and sponsorship communications, and creative promoting global sports sponsorships, fintechs, cryptocurrency, and new payment technologies.• Drafted and negotiated several commercial and license agreements supporting the Visa brand, including marketing, sponsorship, co-brand partnership agreements, performer, talent, influencer agreements, and event promotion agreements.• HQ Counsel for global AdTech project designing and building a multi-channel, fully integrated marketing tech stack in preparation for first-party data collection campaigns with additional instances to provide agency-like outbound services to issuing banks, partners, and fintechs. • Provided pre-publication review of marketing presentations, advertising materials, and digital content, including webpages, social media and videos, online promotions, promotional offers, contests, and sweepstakes.• Handled production-related legal matters for co-branded marketing projects (including vetting creative pitches, reviewing scripts and cuts, spotting and addressing potential SAG implications, drafting and negotiating appearance releases, location releases, and production services agreements).Visa is a world leader in payments and technology, with over 259 billion payment transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year, with a mission to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive. -
Senior Counsel, Commercial LegalGilead Sciences May 2016 - Feb 2019Foster City, Ca, UsProvided counseling and contractual support for Gilead’s marketing, sales, analytics, medical, and public affairs departments on matters related to contracts, promotional and educational activities, engagements with healthcare providers and entities, and other applications of commercial law and regulatory compliance (FDA guidance, Fraud, and Abuse laws, Anti-kickback Statute, federal and state transparency laws, FCPA, etc.) applicable in the biotech/pharmaceutical industry.• Reviewed, drafted, and negotiated Commercial and IT contracts, including direct advertising buys, insertion orders, advisory board agreements, data licensing & processing, SaaS Agreements, Master Services Agreements (MSAs), and Agency of Record agreements.• Assisted in the company’s General Data Protection Regulation (GDPR) readiness by executing training, CRM tool/process changes, modifying contracts, and instituting database warehouse administrative and technical controls to mitigate risk.• Created a new Marketing Agency of Record Agreement to address transparency, privacy, and tech standards. • Developed, implemented, and trained entire marketing staff on cross-functional project forms to assess legal, privacy, compliance, or data governance workflow involvement.• Legal Liaison for Digital Marketing, Bureaucracy Reduction, and Data Strategy & Governance Steering Committees.Gilead Sciences, Inc., is a biopharmaceutical company that has pursued and achieved medical breakthroughs for over thirty years. The company's goal is to create a healthier world for all people. It is committed to advancing innovative medicines to prevent and treat life-threatening diseases, including HIV, viral hepatitis, COVID-19, and cancer. -
Corporate CounselBio-Rad Laboratories Dec 2014 - May 2016Hercules, Ca, UsServed as lead counsel for Global HQ, marketing, IT, and e-commerce sales divisions with commercial transactions, product counseling, regulatory compliance, and process enhancement opportunities.• Lead privacy counsel directing the data discovery, inventory, mapping, and classification processes to create and train the Company on its new global data privacy and security program.• Provided advice and contractual support for building the Company's global e-commerce and supply chain platform and developing related policies and procedures.• General intellectual property support included advising on copyright, trademark, open source, and data protection issues.• Created multiple contract templates for Bio-Rad products and services and a newly created contract management system to support the business process.Bio-Rad Laboratories, Inc. is a leader in developing, manufacturing, and marketing a wide range of products for the life science research and clinical diagnostics markets. Based in Hercules, California, Bio-Rad operates a global network of research, development, manufacturing, and sales operations to develop innovative, high-quality products that advance science and save lives. Customers include universities, research institutions, hospitals, food safety and environmental quality laboratories, and biopharmaceutical companies. -
Attorney, Intel MediaIntel Corporation Jun 2013 - Dec 2014Santa Clara, California, UsServed as a Product Attorney for the Intel OTT TV startup, branded as OnCue television service, providing counsel to the sales steering committee, distribution, customer care, ad sales, and operations teams at all phases of product development through the anticipated launch.• Provided comprehensive legal counsel to various teams throughout product development and launch phases, addressing IP, FTC, FCC, and product liability concerns.• Drafted and negotiated various agreements, including IP licenses, purchase and OEM agreements, content licensing, and marketing/promotional agreements.• Developed terms of service, privacy notices, and disclosures to address privacy issues related to product operations.• Expanded responsibilities to assist the content acquisition team with EST, SVOD, AVOD, and local affiliate OTA broadcast agreements.• Contributed to M&A due diligence for the startup's sale to Verizon Wireless Go 90) in 2014.Intel Media was an Intel Corporation-owned business division dedicated to developing cloud CTV products and services to accelerate the availability of next-generation video services, delivered "over the top" to any mobile device and Intel semiconductor set-top box products. -
CounselSamsung Electronics America May 2008 - May 2013Ridgefield Park, Nj, UsServed as primary US marketing counsel for the 8th largest global brand, supporting all marketing, advertising, and new media endeavors while continuously supporting sales.• Provided legal guidance on advertising, marketing, and promotional activities across all platforms with subject matter expertise on all applicable laws and FTC regulations for online promotions, social media endeavors, behavioral advertising, data privacy and security, and intellectual property issues. • Support included daily real-time guidance on legal matters related to the Samsung website, press releases, and social media platforms. • Drafted and negotiated various contracts, including sponsorship agreements, endorsement agreements, media agreements, ad agency agreements, consulting agreements, production agreements, and web development transactions.• Conducted prepublication review and approval of advertising materials advertising, marketing materials, sweepstakes, rebates, press releases, promotions, and contests under fast timelines for marketing claims, copyright, and trademark clearance issues on all marketing collateral.• Additional legal support for content solutions teams responsible for acquiring and distributing applications and content, including music, movies, VOD, EST, and PPV, through Samsung Smart TV and mobile platforms.• Advised and supported legal counterparts and other business units on the same at Samsung's global headquarters in Korea. -
AttorneyVerizon Wireless Jan 2005 - May 2008Basking Ridge, Nj, UsAttorney for nation’s leading wireless service provider performing legal counsel in support of business-to-business enterprise which included drafting and negotiating voice/data sales agreements, intellectual property licenses, confidentiality agreements, and marketing/ promotion agreements covering various media platforms including wireless, data, internet, and other new technologies. -
AttorneyStrubinger Law Offices May 2003 - Jan 2005Served as counsel and litigator in employment, domestic, real-estate, criminal defense, Social Security, corporations, and bankruptcy cases for a fast-paced, general practice law firm serving five surrounding counties.
Asim K. Education Details
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Villanova University Charles Widger School Of LawLaw -
University Of MarylandFinance
Frequently Asked Questions about Asim K.
What is Asim K.'s role at the current company?
Asim K.'s current role is Associate General Counsel | Tech | Marketing | Advertising | Sales | Data Licensing, Privacy & Security..
What schools did Asim K. attend?
Asim K. attended Villanova University Charles Widger School Of Law, University Of Maryland.
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