As a Director of enteprise marketing at Seqrite - The enterprise cyber security arm of Quick Heal Technologies, I am responsible for brand awareness, marketing communication, and demand generation for SEQRITE's enterprise cybersecurity products such as endpoint security, XDR, MDR, Zero Trust and Data Privacy Management across the globe.- Successfully launched new cyber security products to the targeted market, resulting in a significant increase in annual revenue.- Developed and managed the marketing strategy, plan and budget working with the leadership team. Optimizing resources for maximum ROI.- Conducted market research to identify emerging trends, customer needs, and competitive intelligence, resulting in data-driven product enhancements.- Led a team of marketing professionals in the development and execution of comprehensive marketing strategies for cyber security products.- Collaborated with cross-functional teams, including product development, sales, and customer support, to ensure alignment and product success.- Implemented a content marketing strategy, including blog posts, whitepapers, webinars, and case studies, to establish thought leadership and drive inbound leads.- Orchestrated successful product launches, including creating marketing collateral, coordinating PR efforts, and organizing launch events.- Evaluated and leveraged marketing technology stack, including marketing automation and analytics tools, to streamline processes and improve campaign effectiveness.- Managed relationships with key industry analysts, CISO forums, cyber security media groups and vendors to enhance product offerings and expand market reach.

Driving growth by building brand awareness, planning and executing global marketing campaigns to generate leads and leading global inside sales teams to acquire new customers for cyber security services and products• Meticulously planning the go-to marketing strategy and executing it through internal marketing teams and vendors across India, ME and US • Building brand Aujas and creating strong brand positioning working with business leaders, brand agencies and internal teams• Heading the Inside Sales function to acquire new customers in India, ME and US. Mentoring and training inside sales team, acquiring high-quality database, creating emailers and cold calling scripts• Identifying high-value industry events and generating qualified leads• Running digital marketing campaigns through Google Ads and LinkedIn• Working with practice heads and content writers to create thought leadership collateral• Driving marketing communications working with internal teams and PR agencies, releasing monthly newsletters • Working with Industry analyst – Gartner, IDC, Frost and Sullivan, to build brand recognition and thought leadership• Identifying and onboarding SEO agency, creating and executing the SEO strategy• Managing and mentoring marketing and inside sales teams• Onboard multiple vendors and agencies to execute marketing activities. Manage external inside sales in the US for appointment setting campaigns• Build and update sales presentations and solution briefs. Provide sales qualified leads through marketing campaigns

Developing the marketing strategy and marketing plan for cyber security products and services working with the global leadership team. Planning, directing, and coordinating brand awareness and lead generation activities across North America, EMEA and Asia Regions.

Tasked with strategizing and executing Inbound/Outbound Marketing activities focused across content marketing, email marketing, social media marketing, Paid Ads, SEO/SEM and Call Campaigns.

Responsible for Marketing Campaign Management, Marketing Program Management, Marketing Channel Support, Email Marketing, Webinar Marketing, Video Production, Social Media Marketing, Direct Marketing, Demand Generation, Lead Generation, Creating Target Audience Criteria, Market Research and working across Teams.

Supported the Marketing Communications function working with Graphic artists and Content Managers to plan and create Marketing Collaterals, Newsletters and Digital marketing assets