Working as a Main POC for Offshore Team for Amazon Advertising Agency IdeoClick USA interms of managing all PPC Clients across all Amazon Advertising Platforms.Main Emphasis on regular Team Involvement , Task Delegation , Team Building & Team Learning for all routine base activities.Create, manage and optimize all client campaigns across all Amazon Advertising platforms including Vendor & Seller Central.Developing a solid Marketing Strategy to launch Client Products on Amazon from scratch on Vendor & Seller Central.Understanding client’s product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on regular basis.Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines.Plan out Strategies for Sales, Bids & ACOS.Achieving & Maintaining Lowest PPC ACOS Possible by analyzing all advertising reports, Bids & Budget Analysis etc.Weekly & Monthly Campaign Audit & Analysis for all clients.Hands on Experience with Bid Management tools (Kenshoo) as well as other 3rd Party Tracking/Reporting Tools like Google Data Studio.

Involved in Creating, monitoring & optimization process of all Google Ads campaigns (Search, Display, Video ,Shopping Ads) for various clients.Critical Analysis on all PPC ROI reports, conversion reports, Keywords/Search Terms, Campaign performance & Auction Insight reports.Weekly Analysis & Optimization for all Display/Video campaigns Placements, Topics & Audience metrics.Budget Monitoring & Analysis for all Enterprise Clients.Keeping a Regular Check on achieving all Advertising KPI’s every Quarter.Pulling Regular Campaign insights from Third Party Reporting Tools like Report Garden & WhatConverts.

Sourcing suppliers from USA which could contribute to higher growth of sales on Amazon.Taking brand authorization from various brands to sell on.Defining and executing various strategies for signing up good suppliers including Directories and other sources like Stock in the channel.Defining KPI’s for Team and Suppliers for tracking the efforts.Establishing parameters to refine search of suppliers.Providing Feed Files to product research team to sell with good margins on Amazon FBA. Optimized & Monitor Various Amazon PPC campaigns for both Vendor & Seller Central for various Brand Stores

Communicate with clients about their needs, products, business goals, and desire to create a profile to use when creating campaigns.Create pay-per-click marketing campaigns.Test and analyze the performance of PPC campaigns to determine efficiency and effectiveness.Optimize marketing campaigns for the best performance based onreports.Manage budget for each client to stay within limits and avoidoverspending while also utilizing the budget to the maximum potentialto give the client the most for his or her money.Stay on task to reach deadline goals.Work as part of the marketing team, assisting others when necessary.Research and stay on top of trends and changes in PPC marketing. Manage digital marketing team.Assign tasks to team members and monitor work for quality.Ensure team members reach deadlines and stay on budget.Handle employment issues in conjunction with human resources.Edit all team work and sign off on final copies.

Met with clients to discuss marketing needs.Created marketing campaigns for online platforms. Tracked, managed , and tested campaigns to analyze function and effectiveness. Made changes and alterations to campaigns to fix issues and increase effectiveness. Created reports and discuss with clients. Assisted other team members as needed.