A digital and mobility platform for the automotive industry that closes the information gap for car buyers while generating potential customers for franchised dealers and OEMs, and providing subscription-based rentals for those who do not purchase a car. Lead Generation, Listing, and Mobility Platform in the Automotive Vertical

Providing hands-on consulting services both on strategy development and implementation:- Digital marketing strategies- Product Development- Urban Mobility- Investment intermediary- Digital transformation- Online classified listing strategies and management - New car lead generation- Certified used car programs- Automotive Dealer Performance Consulting (DPC)- Budgeting, financial accounting, and corporate finance- Start-up operations- Market… Show more Providing hands-on consulting services both on strategy development and implementation:- Digital marketing strategies- Product Development- Urban Mobility- Investment intermediary- Digital transformation- Online classified listing strategies and management - New car lead generation- Certified used car programs- Automotive Dealer Performance Consulting (DPC)- Budgeting, financial accounting, and corporate finance- Start-up operations- Market analysis and consulting for foreign investorsI regularly advise leading private equity firms by providing market and sector intelligence in the digital automotive space. Besides, I support PEP Automotive, the UK based automotive consulting firm, in developing business opportunities in Austria and Eastern European countries and represent Sente Capital, an investment firm based in Chicago. Show less

Responsible for IT and consulting projects in the automotive industry in the DACH region especially for the major OEMS, both business development and implementations. Understand and evaluate the client’s needs and wishes to offer the correct tools with the correct team.

Arabam.com is Turkey's leading used car classified listing site. In the years between 2014 and 2016, I merged ArabaBul.com, Turkey’s unique new car lead generation platform, with Arabam.com and managed the new company as a CEO. As the CEO, I led the transformation of the company from a listing site into a comprehensive automotive site by revamping the product offering, introducing new strategies and expanding the team. In less than 2 years, the revenues reached an all-time high in the company’s… Show more Arabam.com is Turkey's leading used car classified listing site. In the years between 2014 and 2016, I merged ArabaBul.com, Turkey’s unique new car lead generation platform, with Arabam.com and managed the new company as a CEO. As the CEO, I led the transformation of the company from a listing site into a comprehensive automotive site by revamping the product offering, introducing new strategies and expanding the team. In less than 2 years, the revenues reached an all-time high in the company’s 7-year history and the company was sold to a local investment firm.My responsibilities included to:- Transform the company from a basic classified listing site to an automotive online marketing platform- Turnaround the company’s processes, define and implement its strategies (inc. HR, sales, finance, product, marketing and IT) to ensure their compatibility with a competitive digital business- Prepare, implement and control the overall budget- Develop new products and improve the existing ones- Prepare company's KPIs and financials- Prepare & execute brand’s MarCom plansAchievements:- Responsible for USD20 million investment budget- Managed +60 employees, reporting line for all functions - Increased traffic by 51%- Decreased traffic acquisition cost (Cost Per Click (CPC)) by 43%- Reduced dealer churn by 77%- Raised revenue by 20%- Increased dealer revenue 6x- Reached last 7 years' highest performance in all KPIs Show less

I founded ArabaBul.com in 2009, after 15 years of experience in corporate firms, to meet the deficiencies I identified in the car buying process. This venture received angel investment in its 1st year and was valued at pre-money USD 4M by a US based investment firm, Intel Capital, in its 2nd year.ArabaBul.com is a unique online marketing platform for automotive stakeholders to generate prospective customers for their retail networks and develop branding with the objective of increasing… Show more I founded ArabaBul.com in 2009, after 15 years of experience in corporate firms, to meet the deficiencies I identified in the car buying process. This venture received angel investment in its 1st year and was valued at pre-money USD 4M by a US based investment firm, Intel Capital, in its 2nd year.ArabaBul.com is a unique online marketing platform for automotive stakeholders to generate prospective customers for their retail networks and develop branding with the objective of increasing turnover and profit.ArabaBul.com enables these stakeholders to use a digital environment and tools in a more efficient, profitable and measurable way thereby increasing showroom traffic for new and used cars sales, after sales appointments and sales of car loan and insurance products. - Generated 5-year business and financial plan including P&L, cash flow statement, balance sheet based on market analysis and assessment of customer needs, which was validated by the founder CEO of the world's leading car portal in the US.- Developed a unique platform with an IT team outsourced in India.- Set-up and led a team of 10 professionals.- Implemented different client membership and pricing models to attract car dealers.- Developed and executed traditional and digital marketing strategies. Show less

PEP Consultancy is Europe's largest automotive consultancy firm based in UK. - Direct Report to the Chairman.- Managed projects in Turkey, UK, Greece and Azerbaijan.- Delivered consultancy services to the main automotive OEMs such as; Volvo, Peugeot, Toyota, Hyundai, Mitsubishi, Kia and Harley-Davidson.

Soylu & Cengiz Consulting is a local management & communication consulting firm, established by former Dogus Holding executives.Responsible for new client generation and delivery of strategic consulting to automotive and IT clients including T-Systems, Fiat, Neskar (Opel, Chevrolet, Saab dealership in Bursa) and PT&R in health industry.

Borusan Holding is one of the major conglomerates in Turkey, and is the importer company of BMW, Jaguar Land Rover and Mini.Assigned as Business Development Manager for automotive related new businesses after the successful years in Land Rover.Evaluated the strategies, business plans, processes, the financials and managed field market researches of the new businesses that Borusan Holding defined as new strategic areas to penetrate. Reported to the holding CEO.

Responsible for brand management, marketing, market analyses, product segmentation and pricing including product and sales trainings to the dealer network. Including retail sales to high net worth segment.

Dogus Otomotiv is the importer company of VW Group (VW, Audi, Seat, Skoda, Porsche, Bentley, Bugatti, Lamborghini and Scania). Responsible for dealer selection and wholesale process together with preparing market analyses, pricing, and product specifications, managing fairs and dealer launches. Also did retail sales.

Responsible for market analysis, pricing and product specification of Rover Cars.