• Spearheaded growth strategies, achieving a 30% increase in annual revenue ($50M) over two years by optimizing pricing, promotions, placement and product mix across sales channels.• Managed a portfolio of 3 brands and 100+ products, overseeing innovation, lifecycle management, and market positioning to strengthen brand equity and grow market share.• Led a team of 30 professionals across sales, marketing, operations and product development.• Developed protocols for leveraging backend data filters to win top 5 organic search rank position on 500+ keywords, generating 100% increase in units volume, 125% increase in gross profit, and 95% increase in contribution margin dollars (vs budget).• Partnered with affiliate publishers to drive 20% YOY growth for hero SKUs.

• Launched 50+ products, exceeding first-year sales targets by 15% and delivering $10M in incremental revenue.• Developed product requirements and acceptability criteria for proprietary marketing and fulfillment automation software, reducing ad spends by 30% and sales interruptions by 70%.• Developed and implemented targeted review acquisition strategies, generating a 40% increase in customer feedback rates.• Closed wholesale liquidation deals to offset underperforming inventory, delivering $5M in incremental revenue.• Introduced a data-driven customer sentiment framework to coordinate key product enhancements, reducing return rates by 7%.

• Produced over 100 SOPs to scale, optimize and monitor performance on 1000+ products across 12 brands and 8 sales channels, improving positioning by 40% and growing aggregate market shareby 20%.• Presented competitive intelligence reports to C-suite executives, influencing high-impact decisions around pricing and promotional campaigns.• Invented and filed utility patent for electrochromic carrying case in coordination with in-house invention team; managed outsourced designer in prototype construction.