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Technology leader & entrepreneur with nearly 20 years of experience building some of the highest volume platforms (SaaS, e-commerce & financial) and high powered global engineering teams. Highlights include:• Co-founder & CTO of Paper Culture, growing the company to profitability.• Principal & founding architect of Offermatica, a Software as a Service product servicing billions of transactions per week; acquired by Omniture in 2007, then Adobe in 2009. The SaaS product is still market leader and now called Adobe Test & Target.• Other large projects include Nike (e-commerce lead), Best Buy (optimization & targeting platform lead), Fleet Securities/Quick & Reilly (trading platform lead) and more.• Currently Director of Engineering (Principal Group Engineering Manager), of our Infrastructure teams at Yammer, part of Microsoft.Specialties: high volume platforms (concurrency, caching, cloud platforms), e-commerce, e-tail, SaaS, online marketing, targeting, testing & optimizing, technical leadership, the enterprise social network...
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Engineering DirectorYammer, Inc. 2012 - PresentSan Francisco, Ca, UsPrincipal Group Engineering Manager, serving the 4 teams that make up Yammer's Infrastructure: Compute, Storage, Telemetry & SecurityAlso previously manager of the San Francisco Core Services team, creating high throughput, low latency services that power Yammer. -
Cto, Co-FounderPaper Culture 2008 - Jun 2012Millbrae, Ca, UsCo-founded Paper Culture, an online retailer delivering a 100% eco-friendly product lineup of personalized holiday cards, birth announcements, invitations, stationery, and wall art.Highlights: Hit profitability in 2 years (Holiday 2010); coverage in The Wall Street Journal, Real Simple, Parenting, People & more; 132,000+ Facebook fans; planted 100,000+ trees as part of our Million Tree Pledge.• Created a robust e-commerce platform for personalized products, coupled with services where a professional designer reviews & edits every order• Architected the cloud design, print & CRM platform that powers our services. Highlights: Adobe plugins for designers to automatically create & publish products; HTML5 personalization tool for customers; real-time print engine to create images and PDFs; platform for designers to resume & edit proofs automatically in Adobe tools; large custom CRM integration with Salesforce• Created partner integrations with Snapfish, Giggle & fulfillers; created an automated Mail & Message service, where we will address, mail & include a message on each card• Created a print-quality photo cloud platform that stores customer photos, with services to scale, crop, rotate, colorize & more -
Senior Technical ArchitectOmniture 2007 - 2008Lehi, Utah, UsOmniture acquired Offermatica in late 2007 and was acquired by Adobe in 2009. The Offermatica SaaS product lives on as the market leader and is now called Adobe Test & Target. -
Principal ArchitectOffermatica Corporation Mar 2003 - Dec 2007UsA founding and principal architect of the Offermatica product, a SaaS targeting, testing & optimization tool. Serves over 200 clients including some of most recognized global brands including CNET, The Financial Times, Siemens, Accenture, McAfee, Skype, Verisign, Intuit, ESPN, and Monster.comIdea based on a product I created for Best Buy. Created core architecture and platform from the ground up, as well as build environments and software development processes for a global engineering team.• Created an architecture that supports billions of transactions per week (all profile backed, not static); among the highest volume and highest performance Java applications• Best of breed architecture makes use of non-blocking algorithms, caching, buffering, async processing and thread executor pools to leverage multi-cpu/core hardware• Designed and built an “Edge” cloud computing architecture to run the application geographically close to end users. Global app delivery runs in multiple data centers in the US and abroad.• Implemented core targeting and testing (multivariate and A/B testing) features and a product recommendations engine.• Grew a formidable global engineering team. -
Technical ArchitectFort Point Partners 1999 - Mar 2003UsProjects include:• Best Buy - Technical Lead, Marketing Control Center, an optimization and targeting platform• Nike - Technical Lead, Nike.com Online store• Martha Stewart - Developer, Online store• Fleet Securities - Technical Lead, mutual fund trading system• Kaplan - Developer, test prep commerce site -
Technical ArchitectBest Buy (Consulting Client) 2002 - Feb 2003Richfield, Minnesota, UsTechnical lead for an optimization and targeting tool for Best Buy called Marketing Control Center. Designed as a marketer friendly web application, allowing them to create and test marketing campaigns and target products. Precursor to the new Optimization, Targeting and Testing market that Offermatica came to lead. -
Technical ArchitectFleet Securities/Quick & Reilly (Consulting Client) 2001 - 2002Worked with team to re-implement existing C++/CORBA-based online white-label trading systems and back-end administrative application onto a J2EE platform on BEA Weblogic. In addition to Quick & Reilly, system supports over 30 client institutions. Integration with multiple legacy systems, including ADP for trade processing.Personally developed mutual fund trading white label application, the first implementor of the new ADP mutual fund trading API based on IBM MQ with XML messaging (MFRS).
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Technical ArchitectNike (Consulting Client) 2000 - 2001Beaverton, Or, UsTechnical lead on a re-implementation of the Nike.com online store from InterShop to ATG Dynamo 5.0.• First ATG Dynamo 5 commercial implementation. Worked closely with ATG to identify and fix bugs in the Dynamo 5.0 Beta• Responsible for design, implementation, testing and deployment of the Nike catalog. Led Nike catalog development team. -
DeveloperKaplan Test Prep And Admissions (Consulting Client) 1999 - 2000New York, Ny, UsDeveloper and a de-facto technical lead for the Kaplan test prep e-commerce site, kaptest.com
Armando Singer Skills
Armando Singer Education Details
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Colgate University
Frequently Asked Questions about Armando Singer
What company does Armando Singer work for?
Armando Singer works for Yammer, Inc.
What is Armando Singer's role at the current company?
Armando Singer's current role is Engineering Director at Yammer.
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What is Armando Singer's direct phone number?
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What schools did Armando Singer attend?
Armando Singer attended Colgate University.
What are some of Armando Singer's interests?
Armando Singer has interest in Kcrw, Techcrunch, Facebook Platform.
What skills is Armando Singer known for?
Armando Singer has skills like Saas, Cloud Computing, E Commerce, Enterprise Software, Web Applications, Software Development, Java Enterprise Edition, Java, Analytics, Architecture, Optimization, Retail.
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