Building a customer centric and innovation driven insurance platform. Harnessing the power of mobile and data to deliver market meeting and market changing product and servicing experiences for customers.In this role, I am fully responsible for the vision, strategy, and execution of the program. I am responsible with the planning, execution of Samsung Care+ (Mobile insurance product)

In this role, I am fully responsible for the vision, strategy, and execution of the program. I am responsible with the planning, execution, and launching of the totally new loyalty program targeting Key Influencers & Trade Partners (Retailers/Wholesalers). Furthermore, also working closely with other departments such as Product BU’s, IT, Customer Experience, Business Intelligence, & Marketing teams.Key Deliverables:• Develop a long-term vision & strategy of the loyalty program, including market best practices by leveraging knowledge and data• Optimize LOYALTY mechanism and be responsible for KPI of retailer’s repeat, retention, annual purchases, frequency and retailer satisfaction, etc.• To analyse program to track the performance timely and optimize all the retailer engagement activities.• Prepare ad hoc competition insights reports for internal stakeholders to feed into overall business insights and planning • Work with internal IT team, identify product & tech requirements to identify the right 3rd party platform which can be integrated to our retailer APP• Design & develop user-friendly retailer journey from enrolment, point-earning, point-balance, redemption & continuous engagement• Provide retailer requirements, ensure the tracking of all accrual activities automatically and reflect in users’ account in real-time• Design program rules to retain and increase the share of wallet from high-frequency users• As a project manager connect all working parties to ensure the loyalty program launch on time & running smoothly• Lead & guide local offices to the launching & sourcing of redemption items• Explore new incentives and partnerships to reward loyal retailers• Establish metrics to track measurable and quantitative performance for evaluation and improvement• Analyse consumer data and campaigns to enhance retailer understanding and use insights to develop future plans• Launched various digital campaigns for retailers

• As a Marketing Manager at Samsung, I’m required to take care of end to end Mobile app Marketing • Managing strategic alliances for new customer acquisition and opening up new channels for E-commerce revenues and other sources of monetization.• Campaign planning for customer retention and reengagement for driving users to the app• Key metrics for my performance includes Daily Active Users, Weekly Active Users, Monthly Active Users, Customer Retention. • Have successfully worked on marketing activities and loyalty programs like & Onam festival & and Exclusive campaigns for North programs recently to drive channel sales.• Responsible for program design and development and communication programs for consumer engagement apps.• During my stint at Samsung, on a daily basis in order to achieve my core metrics I use following online marketing tools: Moengage (App Push Notification), CDM (Email Marketing & SMS Marketing), and Google Play store, Facebook Ads Manager console and many more.• Entertainment, Concierge, Upgrades, Offers & Deals, Care (All in one app)https://play.google.com/store/apps/details?id=com.mygalaxy&hl=enMobile App Marketing , Digital Marketing, Engagement & Monetization• Worked on mobile app marketing campaigns, growth strategies and acquiring high quality mobile app users with a strict focus on a high LTV (Life Time Value) and retention levels• Worked on mobile app attribution & analytics tools like Google Analytics, MAT, to monitor campaigns’ effectiveness.• User engagement and conversion via push notification, in app notification, surveys, SMS & other mediums• Managed user reviews and replies on Google Play storeCustomer Relationship Management, Consumer Marketing & Loyalty Programs:• Responsible for program design and development and communication programs for Loyalty program apps.- Worked with core team to conceptualize and execute Program to drive repeat purchases among existing & new customers - MSR

• Responsible for launch of new innovations and capabilities in Membership Rewards Program to drive customer engagement, enhance program competitiveness manage program cost• Provide end to end loyalty solutions and membership program for mobile through PAYBACK• From conceptualizing, designing & managing all operations to taking on loyalty program seamlessly• Manage business via full trained teams, software, validated system & processes• Led the revamp of the entire portal and positioning - improving the overall product experience• complete earn and burn points cycle for consumer and settlement through Payback points for loyal customer base

• Worked closely with the business and marketing teams to gather insights about the user through user interactions, feedback activities and research to define the product vision.• Launch, budgeting, business projections for all product verticals which was launched with Big-Bang in SWA like 'Club Samsung' - Samsung India's 1st Digital Content Storefront, Smart Learning-Education Store Front• Budgeting- Handled annually USD 15Mn with 30% saving on marketing projection for 2014

• Responsible for New Product Development (Concept to implementation of new products) - Maintain a roadmap for new product interventions across device, network, tariff, offers for new acquisitions & existing customers.• Responsible for the individual product KPIs: 1. Revenue 2. Increased Usage 3. Churn 4. Upgrade and Cross Sell • Creation of new products, pricing and offers for new acquisitions and existing customers. • Develop recommendations for new products / variants and rollout new marketing programs for revenue generation and building differentiators. • Creation of customer facing policies with regards to product/ network/sales/customer service• Adherence to risk & regulatory compliance for Docomo 3G, creating process, identifying gaps & doing root cause analysis to prevent revenue leakage.• Prepaid Configurations in Docomo raised and validating all configurations at IN platform (UAT) and ensuring all configurations are done and implemented within SLA.• Business Analysis: Work closely with the Director to design, deploy and track various initiatives.• Customer & Channel Convenience Initiatives – IT Based Automations to focus on customer empowerment and enabling them to get hassle free access to all desired information on Products and schemes & access to their individual queries

Worked as an Marketing Analyst for CRISIL Data Analytics first offshore team for BT, UK. Involved in all stages of the technical side as well as client handling for the BT Global Services involved in major BT telecom Products like Broad Band, Mobile and PSTN connections. Key Deliverables:• Business Research: Secondary research in ICT/Telecom sphere• CRM-Siebel Analytics: Perform analytical and operational CRM activities using Siebel to manage business analytics, automate reports. Create ad hoc reports using Siebel Analytics.• Scorecard/Dashboards: Develop monthly/weekly scorecards/dashboards for senior management of BTGS.• Marketing Campaigns: Develop models to measure and improve on-going performance of marketing campaigns• Customer Segmentation: Target customer segmentation across UK Propositions• Ad-hoc research: experience in business research, basically secondary research• Business planning: To support development of BTGS country/segment/vertical plans; budgeting and revenue/volume forecasting; planning analytics

• Supervising sales and marketing operations for achieving increased growth & top-line profitability. • Identifying and networking with financially strong and reliable distributors / agents, resulting in deeper and wider market penetration. • Organizing activities for brand promotion in upcountry market. All ATL/BTL activities, handling a team of field executives for Ahmednagar - Aurangabad• Market intelligence: Responsible for research & tracking via respective agencies- Market intelligence, consumer behavior, Retail & Outdoor.• Event Management/ Activations (Brand/Trade events): To develop innovative means of engaging key consumer segments with road shows and acquisition trade events and also identify organize high relevance events • Responsible for communication @ Multi branded & Tata Exclusive stores.• POS Management& PR Management: Responsible for Point of Sale material retail distribution. Point of contact for User group. Product and communication briefs. Achievements:• Always contributed 50 % for cluster in Retail team and 25 % for prepaid team & gave tough fight to competition.• Efficiently improved the ROI for the existing store by 30%.• Tracked revenue for low RF towers for Aurangabad cluster and done various activities to increase customer base for these towers.• Done various promotional activities like “Van activity”, Bazaar Day”, “Bus Stand Promotion”, “Local Tie ups” to increase walk-ins at all exclusive stores.