Sr. Manager - Brand And Marketing
Current• Analyzing brand positioning and consumer insights• Translating brand elements into plans and go-to-market strategies• Managing a team of marketing people working on brand initiatives• Establishing performance specifications, cost and price parameters, market applications and sales estimates• Monitoring market trends, research consumer markets and competitors’ activities• Observing product distribution and consumer reactions• Conducting brand-positioning research to ensure that brand communication is built on a relevant and differentiating foundation that is emotionally compelling to the consumer's• Collaborating with the marketing and sales team to create compelling and engaging sales support material that enhanced sell-in and pull-through of products and promotions• Ensuring that the positioning effort is unique, meaningful to consumers, and durable over time
