Asitav Sen Email & Phone Number

Netherlands

Nieuw-Vennep, North Holland, Netherlands

Blaricum, North Holland, Netherlands

Specialise in data science, data strategy and decision science.* Analysed payment, invoice and outstanding data to identify issues in collection process of a client in utilities industry. Helped reduce significant outstanding.* Built tool to automate data transformation for client in construction industry; reduced effort by more than 90%.* Helped a food and beverage company to build specific data science use cases, aligned with their strategy. Built custom tool to help… Show more Specialise in data science, data strategy and decision science.* Analysed payment, invoice and outstanding data to identify issues in collection process of a client in utilities industry. Helped reduce significant outstanding.* Built tool to automate data transformation for client in construction industry; reduced effort by more than 90%.* Helped a food and beverage company to build specific data science use cases, aligned with their strategy. Built custom tool to help prioritise the use cases. Show less

• Identified major gaps in collection process of a client in utilities industry, by analysing data, recommended improvement steps with potential to reduce significant outstanding amount.• Helping define the business strategy and growth track of data science stream of a management consulting firm• Analysed India Fisheries Statistics data and prepared report for a client in fisheries industry• Prepared report on ornamental fish value chain in India for client in fisheries… Show more • Identified major gaps in collection process of a client in utilities industry, by analysing data, recommended improvement steps with potential to reduce significant outstanding amount.• Helping define the business strategy and growth track of data science stream of a management consulting firm• Analysed India Fisheries Statistics data and prepared report for a client in fisheries industry• Prepared report on ornamental fish value chain in India for client in fisheries industry• Helped build deck and commercial plan for a client in food industry Show less

Amsterdam Area, Netherlands

• Forecasted and Analysed market potential of vertical business expansion in Europe and emerging markets• Analyse data to present business and product insights to the management and other stakeholders, critical to strategic decision making• Define KPIs and build BI dashboards for analysis, reporting and performance monitoring• Helped product team with features and attributes with data driven decision making• Helped with new pricing strategy

Amsterdam Area, Netherlands

• Developed end to end process (automation ready) for billing • Led team for a special project to enhance utility of platform

Utrecht Area, Netherlands

• Developed business model of University Housing Utrecht for banking procedure.• Developing a business model for Student Interior. • Market Research • Pricing • Launch

Arnhem

• Forecasted market of electric commercial vehicle in The Nordics.• Recommended strategy and identified key player to capture market.

Ranchi

I worked as Manager, Sales & Marketing in Ranchi (Eastern India) and responsible for business of Hydraulic Excavators, Wheel Loaders and Backhoe Loaders. Ranchi is the coal mining hub of India and considered one of the most important markets for TATA Hitachi and other mining and construction equipment majors. Due to my excellent track record in Patna, I was transferred to Ranchi(TOP 5 markets in India) to help revive the Loader market for TATA Hitachi and given additional responsibility of… Show more I worked as Manager, Sales & Marketing in Ranchi (Eastern India) and responsible for business of Hydraulic Excavators, Wheel Loaders and Backhoe Loaders. Ranchi is the coal mining hub of India and considered one of the most important markets for TATA Hitachi and other mining and construction equipment majors. Due to my excellent track record in Patna, I was transferred to Ranchi(TOP 5 markets in India) to help revive the Loader market for TATA Hitachi and given additional responsibility of defending market share in Hydraulic Excavator and Backhoe Loader segments. I was promoted as senior manager, within a year of operation.Key Operational Responsibilities: • Build, manage & lead team to achieve target in all segments. Primary responsibility is to penetrate into competitor dominant loader market.• Building and execution of commercial strategy.• Responsible for development of complete seller and after-sales ecosystem such as service outlets, touchpoints and also developing efficient financing options for customers.• Making the annual business plan including market analysis, forecasting, planning events, resources and pricing.Achievements• Implemented successfully a new business model to revive business in incumbent and strategic market• Designed and executed strategic plan to improve market share of wheel loaders by 10% and exceed national average by 5%; collaborated with cross-functional teams to revive confidence of customers• Developed complete seller and after-sales ecosystem in strategic locations to reduce average distance of touchpoint from major markets, by more than 50%• Collaborated with financiers and banks to design lucrative financing schemes to attract and convert customers of competition; contributed to 5% of sales• Single-handedly built and established the sales and after-sales team in Ranchi in just two months. This team was among the top loader selling teams in India and the only dedicated direct sales team in India for retail customers. Show less

Patna

I joined as assistant manager, sales & marketing in Patna (Eastern India) and was responsible for business of Backhoe Loaders. Patna, unlike Ranchi, is still in its infancy as far as construction and mining equipment market is concerned. It is primarily a backhoe loader market. I was promoted as manager, sales owing to my consistent performance.Key Operational Responsibilities: • Plan business and strategy and execute through dealer and teamAchievements• Sold the… Show more I joined as assistant manager, sales & marketing in Patna (Eastern India) and was responsible for business of Backhoe Loaders. Patna, unlike Ranchi, is still in its infancy as far as construction and mining equipment market is concerned. It is primarily a backhoe loader market. I was promoted as manager, sales owing to my consistent performance.Key Operational Responsibilities: • Plan business and strategy and execute through dealer and teamAchievements• Sold the highest number of backhoe loaders for TATA Hitachi in India for consecutive 4 years. Over 300 units sold in 5 years (worth around € 19million)• Achieved and retained highest market share in India (15%, which was much ahead of the national average of <5%)• Established from scratch the strongest backhoe loader sales team in India.• Innovated strategy and negotiated new terms with financiers to reduce credit cycle of dealer by more than 30 days and working capital requirement by 30%• Motivated dealer to induce additional € 0.3m in business to increase stock of equipment and spare parts, boosting availability of equipment and spare parts• Led end-to-end planning and launch of two new models (TH 86 & TH 76)• Devised and executed strategy to capture new market and improve market share of backhoe loaders in territory, from 3% to 15%, highest in India• Persuaded management and initiated series of planned revival strategies in after-sales support to improve customer satisfaction index• Proposed and initiated, establishment of depot, reducing inventory cycle of dealer by at least 15 days• Improved sales process by restructuring and aligning internal and external elements, remodeling existing process and training• Collected and analysed market data to formulate new marketing strategy• Proposed pricing and bundling strategy to increase revenue and profit Show less

Kolkata

At John Deere, I was responsible for channel sales of tractors. I had joined as Graduate Engineer Trainee in Pune (Western India). I was posted to Kolkata, post induction, in Sales. In Kolkata I was promoted twice because of my outstanding efforts in the field of channel improvement.Job Responsibilities: • Primary responsibility was to improve market share and achieve target by developing and executing effective channel management strategy. Other associated responsibilities were to… Show more At John Deere, I was responsible for channel sales of tractors. I had joined as Graduate Engineer Trainee in Pune (Western India). I was posted to Kolkata, post induction, in Sales. In Kolkata I was promoted twice because of my outstanding efforts in the field of channel improvement.Job Responsibilities: • Primary responsibility was to improve market share and achieve target by developing and executing effective channel management strategy. Other associated responsibilities were to establish, train and lead sales teams of each of the dealerships.• I was also responsible for developing sales strategy and designing marketing campaigns. Achievements• Developed and introduced, new market strategies for dealers, monitored execution and progress, to sell tractors worth € 1 million• Collaborated with head office, cross-functional teams and prospects to establish sales depot; reduced inventory cost of dealer• Convinced management to take corrective action and revive dealer network; initiated dealer search and established 4 exclusive dealers• Analysed tractor market of 6 districts of West Bengal (India) and suggested short-term and long-term strategies to revive market Show less

Master Of Business Administration (Mba), Business Administration And Management, General

Activities and Societies: - Helped organize Tedx Erasmus University - Regional finalist in Hult Prize

Bachelor Of Technology (B.Tech.), Mechanical Engineering, 1St Class

Activities and Societies: 1. Lead the publicity team of College fest for consecutive 3 years. 2. Awarded with fourth prize by Govt..

High School, Science, 1St Class

Activities and Societies: Member of school quiz team, member of youth parliament team Completed my high school with science subjects. Had.