As the Digital Business Lead, I oversee the enhancement of Shriram AMC's digital assets to improve user engagement and streamline operations. This includes the continuous development of our investor and distributor portals and the revamping of our corporate website to boost organic traffic. I also led the introduction of a simplified online empanelment process and a new Group SIP system, setting industry benchmarks for ease of access and functionality in asset management.Call Center… Show more As the Digital Business Lead, I oversee the enhancement of Shriram AMC's digital assets to improve user engagement and streamline operations. This includes the continuous development of our investor and distributor portals and the revamping of our corporate website to boost organic traffic. I also led the introduction of a simplified online empanelment process and a new Group SIP system, setting industry benchmarks for ease of access and functionality in asset management.Call Center Operations and Distributor EngagementI manage our call center operations with a strong focus on distributor engagement, ensuring that our outbound calling strategies are effectively aligned with empanelment and sales goals. This focused approach helps in building robust relationships with our distributors, enhancing their experience and facilitating their success in the mutual fund marketplace.Strategic Communications and PartnershipsI am responsible for strategic communication plans that leverage platforms like Netcore to deliver consistent and impactful messages to our distributors, investors, and employees. Additionally, I handle relationships with key digital investment platforms such as Zerodha and Upstox, expanding our reach and reinforcing our commitment to accessible and effective asset management solutions. Show less

- Created customer journey and communication strategy for users at different stage in funnel for new finance product.- User acquisition for a new financial product from channels such as Facebook, SMS, Google and affiliate at low cost.- Improving the website SEO ranking with content strategy. - Managing campaigns to improve the loan collections- Managing Social Media Pages of multiple brands

As the Marketing Manager for Robocash India, I spearheaded various initiatives that led to significant improvements:- Reduced Customer Acquisition Cost (CAC) by 3x within the first three months.- Forged partnerships with 5 new affiliates, driving high-quality lead generation.- Increased repeat sales by 40% through effective remarketing strategies.- Boosted app rating from 3.2 to 4.6 on the Play Store by implementing a strategic communication approach.- Reduced customer… Show more As the Marketing Manager for Robocash India, I spearheaded various initiatives that led to significant improvements:- Reduced Customer Acquisition Cost (CAC) by 3x within the first three months.- Forged partnerships with 5 new affiliates, driving high-quality lead generation.- Increased repeat sales by 40% through effective remarketing strategies.- Boosted app rating from 3.2 to 4.6 on the Play Store by implementing a strategic communication approach.- Reduced customer process time by 20% through insightful recommendations and process optimizations.- Enhanced conversion rates by 40% on Google and Facebook Ads through targeted copywriting, data analysis, and campaign optimization.- Developed SEO and content marketing strategies to further enhance brand presence and engagement.- Show less

- Increased the digital footprint of the company by website revamp and increased monthly web traffic by 8 times.- Managed SEO to gain 10% improve in traffic month after month.- Managed Google Ads to generate quality B2B leads at minimum cost.- Created a list of 10,000 prospects and engaged with them on email to generate sales. - Wrote articles to increase website traffic.- Started Social Media handles like Twitter and got monthly reach of more than 5 lakh organically.-… Show more - Increased the digital footprint of the company by website revamp and increased monthly web traffic by 8 times.- Managed SEO to gain 10% improve in traffic month after month.- Managed Google Ads to generate quality B2B leads at minimum cost.- Created a list of 10,000 prospects and engaged with them on email to generate sales. - Wrote articles to increase website traffic.- Started Social Media handles like Twitter and got monthly reach of more than 5 lakh organically.- Created and implementd content marketing plan for Urbantech. Many of those content ranks at top in search engine. Show less

Created Brand Awareness for clients by writing blogsCreated awesome social media posts to grow engagement by 5X in a month.Written and Directed short videos for YouTube which got more than 10,000 organic views.Created backlinks to improve SEO performance

Creating contentManaging Social Media pages of the foundation