Christopher How Email & Phone Number

Singapore

Singapore

• Circles Life, Singapore – Leading a team, we build marketing automations and campaign journeys to support the business needs of marketing leaders across 5 markets in Asia Pacific. As a team lead, I am responsible for.
• Successfully manage a team of CRM professionals in developing marketing automations and digital campaigns across five markets in Asia Pacific.
• Build frameworks and processes to drive sustainable and scalable marketing automations and digital campaigns that not only work effectively in a single market, but also have the ability to be replicated across multiple.
• Managed the entire MarTech stack and ensured data accuracy and integrity to support effective targeting and personalization of campaigns across multiple channels.
• Collaborated with cross-functional teams to develop effective marketing initiatives and proof of concepts to increase our marketing capabilities to deliver business goals.
• Influence and educate peers and senior stakeholders to recommend and implement concepts and ideas that can solve business challenges.

Singapore

Working onsite with a client in the pharmaceutical industry, I provide Salesforce Marketing Cloud consultation service to digital leads across Asia Pacific. I am responsible for ensuring that all markets realise and maximise the value of Salesforce Marketing Cloud to drive effective marketing automations and digital campaigns.To drive effective marketing.

Singapore

I am responsible for our marketing automation activities using Salesforce Marketing Cloud. I work closely with our marketing and business teams to develop activation strategies to engage our customers, nurture them to increase brand preference and drive online sales.During my tenure in this role, I was able to grow our online revenue (attributed by email.

Singapore

I am responsible for all the digital marketing channels, owned and earned properties in the region under Philips Lighting. I work closely with global, regional and local teams to develop a digital strategy to develop the Philips Lighting brand, drive online sales and build lead generation.

Singapore

• I am responsible for all the digital marketing channels, owned and earned properties in the region under the Experian brand name. I work closely with global and regional teams to develop a digital strategy to generate.
• Integrating all country websites in the region to our Eloqua marketing platform and Salesforce CRM platform to produce an efficient lead management process for both Marketing and Sales teams.Scope
• Aligning with global and regional stakeholders, develop and execute the Asia Pacific online strategy, portraying Experian as thought leaders, driving traffic and online conversion.
• Work with global stakeholders to manage and maintain the performance of the content management system on behalf of all regional users.
• Lead regional digital projects, collaborating with regional and country teams to execute campaigns to support business objectives.
• Integrate websites into Salesforce and Eloqua to manage the lead generation and prospect nurturing process.

Singapore

• I am responsible for the planning, development and execution of digital media assets that will support online marketing campaigns, corporate web sites, etc.; all with end objective of funneling qualified BlackBerry.
• Successfully launched BlackBerry 10 devices, Z10 and Q10 on our digital platforms in Asia PacificScope
• Manage BlackBerry owned platforms (desktop and mobile), defining content strategy and direction for all digital marketing efforts, in order to drive the team’s objectives.
• Drive vision for online creative content by developing and maintaining an in-depth understanding of key market needs
• Work closely with country business teams to support, and align digital activities to support their business objectives.
• Track, share and promote results (against targets) for all digital activities executed.

Singapore

• I advise and support business teams to provide direction on digital marketing strategies. I also work with vendors to ensure requirements and deadlines from stakeholders are met. I successfully revamped 13 country.
• Work with global digital marketing team and in-country marketing professionals to execute global projects on schedule
• Manage relationships with outsource vendors, providing direction on digital projects with internal stakeholders
• Devise metric system for digital initiative to advise on effectiveness and ROI
• Support in advising business leaders to align technology with business priorities
• Help to leverage new technology to promote the business, simplify work processes and reduce costs

• I help the firm ensure that all digital contents in the websites are updated on time. In my role, I worked with vendors to build digital contents such as Electronic Direct Mailers (EDMs) and Flash content. During.
• Planned, coordinated and executed enhancements on 7 country websites on a regional level to communicate more effectively to visitors
• Planned and coordinated with external vendors on Electronic Direct Mailer activities to communicate promotions to customers and generated awareness to offline activities
• Liaised with external vendors to provide product and event content for websites to communicate product and event launches timely on a regional level
• Liaised with external vendors to conduct Search Engine Marketing campaigns on Google for the firm on a regional level
• Managed local online marketing campaigns, such as banner advertorials, micro-sites, etc. to communicate to target consumers effectively and timely