Recently, I've created two drop-shipping business websites, malq.shop and tinyhug.shop, for my 2 daughters.• Successfully developed entire Dropshipping eCommerce portal setup of malq.shop from scratch• Designed/developed web portal, email server and on page SEO with relevant keywords and backlinks • Uploaded Products with captivating descriptions to enhance the shopping experience.• Created & executed effective digital marketing strategies (Google Ads & FaceBook Ads) successfully.

Key responsibilities & achievements:• Comprehensive Digital Marketing Strategies: o Developing and executing 360° marketing campaigns, integrating social media (organic & paid), SEO, SEM, email marketing, and content marketing to maximize reach and ROI. o Managing and optimizing advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and YouTube, achieving high engagement and conversion rates. o Conducting keyword research and implementing on-page and off-page SEO strategies to enhance website visibility and traffic.• Social Media Marketing & Content Creation: o Establishing and managing brand presence on social media platforms, including Facebook, LinkedIn and YouTube. o Designing and posting captivating content, utilizing tools like Adobe Illustrator, Photoshop, and Canva to create engaging visuals.• Graphic Branding & Material Design: o Crafting unique brand identities, including logos, brochures, flyers, and product packaging, that align with the brand’s vision and market trends. o Designing and executing website UI/UX, ensuring functionality, responsiveness, and user satisfaction.• Analytics & Performance Tracking: o Utilizing tools like Google Analytics, Search Console, and Tag Manager to monitor campaign performance and derive actionable insights. o Implementing A/B testing and audience segmentation to optimize campaign effectiveness.Notable Achievements:• Successfully managed digital campaigns with 500K+ impressions in their initial months, significantly boosting brand visibility.• Designed marketing materials that improved client branding and drove increased customer engagement.• Collaborated with diverse international and national clients, delivering customized solutions that aligned with their objectives.

● Content Creation & Strategy Development: Create & execute marketing plans to boost brand visibility and business growth.● Lead Generation/PPC Campaigns: Run PPC campaigns and develop content marketing strategies.● Social Media & Design: Creating Contents and Managing social media platforms and design engaging graphics posts.● Email Marketing & Analytics: Conduct email campaigns and analyzes performance data.● SEO: Optimize website content for search engines.Additional Duties – Perform as Assistant Human Resources Manager (Odoo ERP System): ● HR Management: Oversee HR processes (Hiring, Onboarding, Payroll & Attendance Management) and data using Odoo ERP.

● Successfully Managed the digital presence of 03 entities on all available Social/Digital Media platforms● Managed Google Pay Per Click (PPC) advertising campaigns achieved 800k Impressions in a first month ● Assessed Marketing goals against ROI by utilizes Google analytical tools● Generated Lead with PPC Campaigns 800k - 900k Impression, 6k - 10k Clicks within first month● Always keep the audience/community engaged with relevant and attractive contents ● Evaluate end-to-end customer experience across multiple channels and customer touch points● Brainstorms new & creative growth strategies by studying current market & available data ● Maintains digital marketing team/staff by recruiting and training new joiners● Generated faceless motion/animation/2D video promotion.

● Successfully Managed the digital presence of 03 entities on all available Social/Digital Media platforms● Managed Google Pay Per Click (PPC) advertising campaigns achieved 800k Impressions in a first month ● Assessed Marketing goals against ROI by utilizes Google analytical tools● Generated Lead with PPC Campaigns 800k - 900k Impression, 6k - 10k Clicks within first month● Always keep the audience/community engaged with relevant and attractive contents ● Evaluate end-to-end customer experience across multiple channels and customer touch points● Brainstorms new & creative growth strategies by studying current market & available data ● Maintains digital marketing team/staff by recruiting and training new joiners● Generated faceless motion/animation/2D video promotion.

● Successfully Managed the digital presence of 03 entities on all available Social/Digital Media platforms● Managed Google Pay Per Click (PPC) advertising campaigns achieved 800k Impressions in a first month ● Assessed Marketing goals against ROI by utilizes Google analytical tools● Generated Lead with PPC Campaigns 800k - 900k Impression, 6k - 10k Clicks within first month● Always keep the audience/community engaged with relevant and attractive contents ● Evaluate end-to-end customer experience across multiple channels and customer touch points● Brainstorms new & creative growth strategies by studying current market & available data ● Maintains digital marketing team/staff by recruiting and training new joiners● Generated faceless motion/animation/2D video promotion.

● Supervised all Administrative affairs of Karachi branch ● Supervise customs clearance and freight forwarding operations● Finalizing of movable and immovable assets and commodities valuation reports● Finalizing inspections of hypothecated and pledged stocks for the banking sector● Administration Practices o Business Email correspondence/communication, Negotiation & follow-up with bankso MOA, AOA & various agreement writing/design, Budget & Billing.● Human Resources Practices o Employee’s Personnel File Keeping, Team Building, New Hiring, Attendance & Payroll Management o KPIs & ROI Evaluation Report, Arrangements of Staff’s Soft Skills Training & Appraisal

• Boosted revenue within the company’s eCommerce Portal & Marketplaces of eBay & Amazon• Monitoring of product listing, writing up product descriptions, handled orders fulfillment process • Maintain global presence via Digital/Social Media• Assist Graphic department to come up with attractive & trendy designs for Social Media • Coordinated with departments to troubleshoot production & sales related issues• Maintained the product quality up to the best customer’s satisfaction level• Coordinate with suppliers to ensure the factory stores remain full with all required trimmings etc. • Managed all Vendors along with payment recoveries, overlook bank’s transactions & PayPal etc.

• Established strong relationship with customers for the smooth recovery of outstanding & future business.• Supervised precise input of airline ticket sales/refunds into the computer system, utilizing earlier version FoxPro software.• Compiled & meticulously finalized comprehensive fortnightly sales reports, which included issuing payment cheques.• Maintained records of financial transactions, including digital cash book, petty cash & general, debtor, and creditor Ledgers, utilizing accounting software to ensure meticulous accuracy and compliance.