• Planning for SEO related strategies and assigning activities to Team Members• Keyword Research and Analysis while keeping in view various factors• Competitor analysis through Search results, Google Alerts and by using tools like WebCEO • Analyzing and Implementing of On-page optimization and Off-Page optimization techniques.• Analyzing all referral Traffic and to provides quality input to Others• Analyzing the deviation in the On-Page and Off-Page optimization technique for every specific search engine.• Generating XML sitemap and RSS feed for submission.• Research and submission on major SMO websites • Implementing various Web 2.0 Technologies Like RSS, Blogging, Social Networking :• Knowledge of various Site Optimization, Backlink Analyzer, Traffic Analyzer and Advertising Tools

• Coordinates with the Content writers, developers and the Social Media team. • Reports and coordinates with the Director of Social Media and Content Marketing • Oversees the handling of different official social media channels• Increasing brand awareness through social media • Community Management

• Website Analysis and SEO/SMM Auditing• Development and execution of Social Media campaign on LinkedIn, Facebook, Google Plus, Pintrest, Stumbleupon, Instagram etc. • Develop Online Marketing Strategies and Analytics.• Taking initiatives & suggesting new strategies for traffic improvement.• Closely worked on the organic traffic targets.• Analyze and provide detailed recommendations for optimizing a website including Meta tags, keyword density/content, internal/external linking, site map, competitor analysis etc.• Write detailed specifications for implementation of key SEO initiatives and work with a team of Editors, Developers and Project Managers.• Pulling out various reports from analytics tools and taking the required action as per the analysis.• Monitor overall SEO success with regards to traffic, ranking, indexed pages, back links; provide regular recommendations and reporting to clients.• Research and recommend new initiatives to improve SEO and meet site goals and traffic targets. • Stay up-to-date of changes in the online marketing and optimization environment to best serve the objectives of the organization and adjust business plans accordingly• Creation & Execution of overall online marketing plans.