B2B companies miss critical opportunities because they do not utilize the digital channels properly to meet and grow business relationships. Most people are still using LinkedIn as an online resume or even worse they are being to outwardly salesy going for quick leads over long term potentially valuable relationships. Although most LinkedIn consultants and service providers promote this approach it really could be harmful to your reputation and the reputation of your company. Sales and marketing departments have seen significant shifts in buying habits. Social marketing is an amazing channel however it should not be treated like traditional lead gen methods like emailing and cold calling. Where are your prospects active and engaged now? LinkedIn.With the right systems in place, LinkedIn is a powerful platform that will move the marketing needle for your organization rapidly. Here’s why:You can get in front of and stay in front of your hard to reach target market and you can inform, educate and become the thought leader all right here on the LinkedIn platform. •The frequency and depth of research involved in most purchases is increasing, along with the amount of decision makers involved in the buying process. 80% of those buyers spend significantly more time researching a purchase than they did a year ago and 75% rely more heavily on good content to influence decisions.•We’ve developed a unique seven-step approach to social marketing on LinkedIn that expands your reach to the right audiences, keeps you engaged with buyers throughout the sales cycle and ensures you are top-of-mind — ultimately allowing you to close more business opportunities.Reach out to me for a content marketing and LinkedIn strategy second opinion and I will show you how to make your initiatives work better but also show you how to save a ton of money.