Moiz Khan's Location
Karāchi, Sindh, Pakistan, Pakistan
About Moiz Khan
More than 10 years of experience in the field of Digital Marketing andproviding 360 degrees solution to clients and companies in PPC /Paid Marketing, Search Engine Optimization (SEO), Search EngineMarketing (SEM) and Social Media Marketing (SMM). Started off my career as an inbound marketeer where the mainfocus inclined towards aquisition and ROI marketing. Optimizinglanding pages, content and Facebook / Google Ads to leveragepotential customers to the website and then ultimately increasing theefficiency by aquiring conversion objective at lowest cost per result.Developing extensive strategies and planning thematic / genericcampaigns has been a vital part of my digital transformation journey.Helped clients and companies to scale in PPC Marketing in variousniches, making sure all campaigns were customer centric bythoroughly understanding the audience and A/B testing extensivelyat every level to determine best performing content / ads. Also,Particularly proficient at identifying inefficiencies in online marketingstrategies.I strive to consistently deliver valuable, actionable and relevantcontent that helps my audience of brands, business owners,executives, entrepreneurs and working professionals achieve theirpersonal and professional goals.My specialties:+ PPC Marketing+ ROI Marketing+ Content Marketing+ A/B Testing & Optimization+ Web Analytics+ Designing Marketing Dashboards on PowerBI, Google Data Studio & Google Analytics+ Devising Digital Marketing and Campaign Strategy+ Determining Existing Loop Holes In Existing Digitization Practices+ Efficiently helping acquire conversion objective at lowest cost per resultI love Electronic Sprts and spending weekends with friends, Forex trading, and talking about the future of Digital Transformation & the use of autonomous practices that are helping companies evolve, so if you ever want to bounce ideas off of me, please feel free to contact me: moizk243@gmail.com
Moiz Khan's Current Company Details
Moiz Khan Work Experience Details
-
Head Of DigitalHabib UniversityKarachi, Pk
-
Head Of Digital Marketing ► Social Media Strategy | Paid Media Strategy | Performance MarketingInternational Centre Of Excellence Mar 2024 - PresentKarāchi, Sindh, PakistanKey Responsibilities:- Digital Strategy: Create and implement a comprehensive digital marketing strategy, integrating organic and paid efforts to optimize reach and engagement.- Campaign Management: Design and deploy creative marketing campaigns to resonate with target audiences and boost enrollment.- Performance Marketing: Manage and optimize performance marketing initiatives, leveraging data-driven insights to enhance ROI.- PPC and Paid Media: Oversee PPC and paid media buying, including campaign planning, creative development, and brand guideline adherence.- Creative Direction: Direct the creation of engaging visuals and videos, ensuring alignment with brand aesthetics and marketing goals.- Organic Content: Develop and execute organic content strategies, including gated and ungated content, to attract and nurture potential students.- Reporting: Ensure daily reporting to management on lead generation metrics, campaign performance, and other key indicators.- Team Leadership: Provide strategic direction and support to the marketing team, fostering a collaborative and innovative environment.Achievements:- Increased qualified lead generation by 293% through targeted digital campaigns and content marketing initiatives.- Enhanced organic search visibility, resulting in a 1100% growth in organic traffic and a 396% increase in social media engagement.- Launched multiple high-impact marketing campaigns, significantly boosting program awareness and enrollment.- Streamlined performance marketing processes, achieving a 20% reduction in cost-per-acquisition while maintaining high-quality leads.- Improved PPC and paid media strategies, leading to better campaign performance and higher ROI.- Led a dynamic team to consistently meet and exceed marketing goals, fostering a culture of innovation and excellence. -
Digital Marketing Trainer ► Google Ppc | Paid Search Strategy | Paid Media AdvertisingIdmpakistan Jun 2024 - PresentKarāchi, Sindh, PakistanI'm currently thriving as a Freelancing and Paid Media Trainer, empowering students with the skills to navigate the exciting world of online business. In a fast-paced monthly cycle, I effectively train over 200 students, equipping them with the knowledge and tools to become successful freelancers.Key Responsibilities- Design and deliver dynamic training programs for cohorts of over 200 students per month, fostering a supportive and growth-oriented learning environment.- Develop curriculum focused on essential freelancing strategies, including:- Building a strong freelance brand- Identifying and securing freelance projects- Effective client communication and project management- quip students with expertise in paid media advertising, specifically:- Paid Advertising Campaign Management- Google PPC Strategies and Implementation- Guide students through real-world project simulations and case studies to solidify their understanding and skills.- Cultivate a community of aspiring freelancers, fostering collaboration and knowledge sharing. -
Head Of Digital And Performance Marketing | Paid Media Buying And Ppc StrategyExtreme Commerce Feb 2020 - Feb 2024Karāchi, Sindh, PakistanLed the development and execution of a data-driven digital marketing strategy across all Extreme Commerce verticals, including Beat Incubators, University & Institute Programs, E-commerce Launch Services, and Community Marketing. Successfully managed paid media buying campaigns (search, display, social) to drive brand awareness, customer acquisition, and revenue growth, maximizing ROI.Key Achievements:- Increased website organic + paid traffic by 42% through a multi-channel approach (Google search, social channels and email).- Grew customer base by 30% for E-commerce Launch Services through targeted digital marketing campaigns.- Maintained community reach on Facebook by 8 to 10 Million / month, fostering a strong online presence for Extreme Commerce.- Delivered an average return on ad spend (ROAS) of 4.5x on paid advertising campaigns for low ticket programs and x47.5 ROAS for high ticket programs, generating significant revenue growth.- Reduced customer acquisition cost (CAC) by 8-10% year-over-year through strategic campaign optimization and cost per acquisition (CPA) by approximately 30%- Increased qualified leads generated from digital marketing initiatives (average conversion rate 12.5%)Responsibilities:- Managed a team of digital marketing specialists and oversaw all digital marketing channels (SEO, content marketing, social media marketing, email marketing).- Analyzed campaign performance metrics and implemented data-driven optimizations for continuous improvement.- Collaborated effectively with sales, product development, and other departments to ensure a unified marketing strategy.- Stayed abreast of the latest digital marketing trends and technologies. -
Digital Marketing Consultant & Paid Media Strategist | Meta (Facebook/Instagram) Ads / Google AdsMcb Funds Aug 2022 - Dec 2023Karāchi, Sindh, PakistanThrived in a dynamic role as a Paid Media Strategist & Funnel Optimization Expert, crafting and executing data-driven strategies that propelled business growth.Key Achievements► Developed comprehensive paid advertising strategies, including:- Search campaigns (Google & Others)- Paid social media advertising (replace with specific platforms if applicable)► Masterminded the entire customer acquisition funnel, utilizing:- Top-of-funnel (TOFU) awareness tactics through targeted messaging and content- Middle-of-funnel (MOFU) nurturing strategies with engaging free marketing campaigns- Bottom-of-funnel (BOFU) conversion optimization for maximum return on ad spend (ROAS)► Collaborated with influencers and secured whitelisted content for paid media amplification.► Managed monthly budgets between $30,000 - $60,000, driving:- Maintained a steady ROAS of 30+ - Consistent month-on-month growth of 10% - 30%- Improved cost per acquisition (CPA) by 25%► Implemented a "Creative Velocity" strategy, ensuring a high volume of creatives were cycled through campaigns to optimize engagement and performance. -
Digital Marketing Consultant ► Brand Launch | Digital Strategy | Paid Media AdvertisingNimra Kashif Jun 2022 - May 2023Karāchi, Sindh, PakistanSpearheaded the launch of a brand-new luxury fashion brand, crafting and executing a comprehensive digital marketing strategy from the ground up. This role demanded exceptional leadership, strategic vision, and the ability to seamlessly manage a dynamic team.Key Achievements► Established the brand's entire digital presence, including:- E-commerce store creation and optimization- Brand guidelines development (voice, tone, visual identity)- Paid media strategy formulation and execution- Social media strategy development and content creation- Email marketing campaigns and automation setup- Abandoned cart and remarketing campaign implementation► Led a high-performing team, delegating tasks and fostering a collaborative environment.► Developed strategies to increase average order value (AOV) through:- Upselling and cross-selling techniques (across seasons & price points)► Secured monthly budget approval for paid media campaigns.► Implemented daily reporting on sales and ROI, achieving an average return on ad spend (ROAS) of over 10 during the last few months of consultation
-
Digital Marketing Manager ► Social And Paid Media Buying Strategy | Performance Marketing StrategistMcb Funds Jul 2018 - Jul 2020Karāchi, Sindh, Pakistan- Developing and managing all digital campaigns and making sure it aligns with our paid media campaigns, content, email, SEO and social media strategy- Responsible for performance marketing of all digital channels- Creating thematic and generic campaigns that promoted funds according to customer needs - Setting up funnel strategy to first acquire users, convert them to lead and then finally help them invest to increase company’s overall AUM - Driving traffic that converts and reacquiring potential customers through remarketing / retargeting- Use of web analytic tools to continually optimize and A/B test results to improve conversion rate at lowest cost per conversion and improve the userexperience for hassle-free customer journey- Devise customer journey’s and mapping them on PowerBI, Google Data Studio & Google Analytics - Planning, budgeting and reporting of all digital marketing activities- Suggest Improvements and optimization for user experience on Mobile Application (iSave) for Asset Management as part of the digital strategy.- Focus on retention strategy to help users actively invest through app / web on monthly basis
-
Digital Marketing TrainerImperial Tutorial College Dec 2019 - Mar 2020Karāchi, Sindh, PakistanTraining students in regards to latest tools and techniquesin Digital Marketing, also helping them understand different models to helpmonetize and increase sources of income. -
Digital Marketing Trainer ► Paid Media Advertising | Ppc Strategy | Freelancing | DropshippingIdmpakistan Sep 2019 - Feb 2020Karāchi, Sindh, PakistanCompleted a highly successful 6-month tenure as a Digital Marketing Trainer, where I had the pleasure of equipping over 750 students with in-demand digital marketing skills.Key AchievementsDeveloped and delivered engaging training programs for 12-15 batches of students, totaling over 750 individuals.Provided comprehensive instruction in core digital marketing concepts, specifically focusing on:-Facebook Ads-Affiliate Marketing-Freelancing-Dropshipping-Print-on-DemandEmpowered students to launch and grow their online businesses through practical exercises and real-world case studies.Cultivated a dynamic learning environment that fostered student engagement and success.
-
Co-Founder ► Performance Marketing Head | Paid Media Advertising | Social Media MarketingOmnic Interactive Mar 2017 - Jun 2018Karāchi, Sindh, Pakistan- Spearheaded the entire Performance Marketing team who Developed & Managed allthe Social Media Platforms for the company and maintained a steady traffic growth from all organic sources. Increased overall conversion rate by 400% through all marketing channels in a year.- Focused on customer acquisition and retention strategies by optimizinglanding pages for each unique "Winning product" and ranked the company's e-commerce on high converting organic niches. - Drove over $200,000 sales in 8 months through Facebook Paid marketing,which was in our top Marketing budget spending funnel.-Conducted detailed analysis of sales data and ROI by monitoring andevaluating through metrics such as ROAS (return on ad spent), CPO (Cost perorder), CPA (Cost per aquisition), CAC (cost per acquiring a new customer),CIR(Cost income ratio), LTV (Life time value), CPM and CR (conversion rate). - Implemented and developed media strategies that excelled growth andefficiency in sales-Scheduling and creating a year's campaign calendar - Drove partnerships on B2B, creating KPI's and conducted performance reviews, optimized all campaigns and created timelines- Conducted market intelligence and segmentation for each separate project,devised strategies for promotions, pricing, communications, sales forceeffectiveness and revenue retention. -
Assistant Manager Digital Marketing ► Social Media & Community Marketing | Paid Media AdvertisingGaditek Feb 2015 - Mar 2017Karāchi, Sindh, PakistanManaging resources and assigning new task for routine activities, carrying out SEM/SMM plan and execution, planning new improvements in product with Director & Manager and communicating it with the DevOps team.- Driving Inbound leads and conversions- Managing and Creating new partnership opportunities with influencers and companies- Persona creation and targeting- Guest Blogging and Publishing content on other blogs for promotion - SEO and keyword strategy- Email design, strategy, and implementation- Content creation including blogging, in-application, case studies, ebooks, and micro-content- User and community engagement including building Social Media community - Creating and defining company Style Guide - Landing page ideation, direction, copywriting, asset creation, and design - Social media management on all official channels- Forum and community engagement on new platforms - Project management- Experience with HubSpot, MailChimp, Mixpanel, CrazyEgg, Google Analytics, ViralSweep, Hootsuite etc. -
Digital Marketing Specialist ► Social Media Marketing | Meta (Facebook/Instagram) AdsArti Interiors Jul 2013 - May 2014Karāchi, Sindh, Pakistanthrived in a dynamic role as an Interior Design Trend Analyst & Social Media Strategist, driving brand awareness and organic customer acquisition through insightful market research and strategic social media execution.►Achieved exceptional results:- Increased social media growth by 180% compared to the previous year- Maintained a consistent 5-10% engagement rate on all posts- Reduced cost per acquisition (CPA) by 45%- Expanded organic reach, leading to customer acquisition through organic content- Achieved a 20% decrease in customer acquisition cost compared to the previous year- Increased marketing qualified leads by 220% through Facebook Ads campaigns, of which 20% converted to sales-qualified leads- Tripled average ticket size through strategic cross-selling of furniture and accessories►Conducted comprehensive competitive analysis, including:- International and national interior design brands- In-depth social media strategy analysis►Curated monthly reports for the founder, highlighting:- Emerging furniture trends across the market- Competitive insights and opportunities- Data-driven recommendations for new design directions►Developed and implemented a strategic social media calendar, scheduling engaging posts on a monthly basis.
Moiz Khan Education Details
-
Project Management
Frequently Asked Questions about Moiz Khan
What company does Moiz Khan work for?
Moiz Khan works for Habib University
What is Moiz Khan's role at the current company?
Moiz Khan's current role is Head of Digital.
What schools did Moiz Khan attend?
Moiz Khan attended Shaheed Zulfikar Ali Bhutto Institute Of Science And Technology.
Not the Moiz Khan you were looking for?
Free Chrome Extension
Find emails, phones & company data instantly
Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Aero Online
Your AI prospecting assistant
Select data to include:
Total price:
$0.00
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial