Briar Patch Strategies is engaged by c-suite executives and creative agency leaders seeking exceptional strategic direction for business-critical brand, marketing and communications projects. Bespoke efforts include development of purpose, mission, vision and values, audience research and profile development, crafting of brand platform and positioning statements, and insightful messaging platforms. Briar Patch Strategies uses deft language skills, a collaborative approach and unhindered strategic acumen to drive clarity for organizations who provide complex, expert services to high-value audiences.

Lead the firm's brand and high value messaging projects through innovative research, sharp positioning, well-crafted narrative and deep collaboration with design, development and content teams. Connect the dots between client business vision, audience needs and market differentiation. Ongoing partnership with a highly creative firm that focuses on professsional and financial service clients.

Led the firm's brand strategy and marketing transformation practice, encompassing research and insight gathering, positioning and strategy development, and extension into innovative creative platforms. Focus on engagements that empower clients through major inflection points of the business lifecycle — mergers, acquisitions, launches, funding and market expansion. Drove firm's adoption of value pricing approaches. Successfully diagnosed, proposed and closed major engagements with new and existing clients. Built and refined process playbook and portfolio of research and strategy tools.

Led the firm's brand development, marketing planning and communications strategy efforts for clients in the health care, energy, business service, real estate and engineering/construction sectors. Directed account service team in meeting annual organic revenue goals and ongoing client development efforts.

Directed the account service and brand planning teams across digital and traditional marketing campaigns for business services, health care and other sectors. Led planning, research and messaging strategy. Directed media mix modeling and SEO partners. Pioneered development of firm's brand engineering process and consultancy services.

Led dedicated account service team in comprehensive development and implementation of multi-million dollar direct marketing campaigns for telecommunications client.

Led all client service and strategy efforts for boutique brand and design firm that specialized in high-profile non-profit fundraising and financial investment-oriented clients.