My passion lies in launching and developing products from the ground up. Engaging from the very beginning, diving into the research and shaping marketing funnels, improving user experiences, working on conversions, and launching additional retention channels to build a loyal brand audience.In longer versionI've been passionate about marketing and sales since 2016. At that time we opened motion design studio with a partner. We had no money at all and my main task was to set up a marketing funnel with a zero budget. We used various inbound marketing techniques + cold sales as the main source of finding B2B clients. This marked a pivotal point in my personal growth. Over the course of our studio's operation, we successfully attracted more than 50 clients and produced over 600 advertising materials.Next, I became a co-founder of the cake-ordering service tortik.in.ua, which sells more than 500 cakes monthly. My involvement in this project included market research at the outset, identifying potentially lucrative niches, devising a launch strategy, organizing marketing materials, implementing CRM systems, orchestrating inbound marketing, and optimizing the service for SEO. Now it is one of the leading services of cake-ordering in Ukraine.The next stage of my journey went beyond developing marketing materials and led me to product development. I participated in the development and promotion of the regional newspaper of the city of Yuzhno-Ukrainsk “Yuzhbudnyuz” and in just six months I managed to increase its attendance to 200 thousand visits. Next, I joined the iPay.ua team to improve their B2C product and collaborate on its improvement. My areas of expertise include:Product marketing, Product design, Product management, Affiliate marketing, B2C marketing, B2B marketing, blogging, collaboration, content marketing, marketing strategy, CRM, customer marketing, data analytics, demand/lead generation, digital marketing, ecosystem/platform marketing, email marketing, SEO / PESO.