Dubai Airports, NEOM, Emirates Group, Etihad Airways, British Airways, British Petroleum, British Gas, Sky Group, IBM, HCL and Huawei are some of the leading brands, global tech providers and connectivity vendors to benefit from Zubair's knowledge of technology best practice and delivery expertise. Zubair's track record of successfully managing complex digital and infrastructure programmes across a spectrum of technologies familiarises him with the inherent risks and issues associated with business and digital transformation. With the aptitude necessary to build and deploy effective digital strategies he can steer strategic and collaborative digital transformation initiatives while remaining cognizant of ROI, risk, cybersecurity and sustainability posture. In addition to contributing to IATA and ACI's flagship 'NEXTT' programme, exploring new experience travel technologies, Zubair has led delivery of smart and innovative airport, airline and baggage use cases for improved flight, passenger bag processing and cybersecurity, ultimately achieving the desired levels of ROI and impact on corporate metrics; experience, throughput, operational efficiency, security and profitability, Zubair's near-full stack technology knowledge provides him with a holistic understanding of the ways in which infrastructure, platform and software are unlocking new data-driven insights and dimensions to support prescriptive decision making across the business. It has also allowed him to harness technologies such as AI, Big Data, 5G, IoT, Video and Digital Power to refactor products, modernize to Cloud, SaaS and AI-enabled service models, and improve telco and enterprise operations. His experience of both vendor and client-side management is augmented with an awareness of US, European, Indian and Chinese technology standards, capabilities and culture. Responding to more complex business challenges, Zubair has assumed hybrid consultant roles as a business technology partner to accelerate business and technology initiatives where risks outnumber contingencies, and an effective mitigation strategy is required. Speaking at Aviation and Technology events, Zubair advises industry focused working groups and government smart city boards on digital adoption, broadband and wireless connectivity, cybersecurity, network access control / Third Party Access, AI product development, and sustainable innovation. Read more about his recent achievements and what drives him below.