• Execute end-to-end campaign creation, bid management, audience segmentation and optimization, including copy writing and graphic design work• Communicate day-to-day results to business stakeholders, working closely with sales team; acts as subject-matter expert within organization• Conduct A/B & multivariate testing on copy, creative, landing pages, targeting & bid optimization strategies• Develop email newsletter for company, designing overall template, tone and feel• Compose editorial articles, presentations, marketing materials, and graphics for company website• Conduct cold and warm calls/emails to prospective and existing clients to establish new business• Research potential target clients while keeping CRM up-to-date• Responsible for developing SOPs and training manuals across all positions in the company (accounting, project coordination, project manager, etc)• Maintain and monitor project plans, project schedules, work hours, budgets and expenditures • Summarize current financial status by collecting information; preparing balance sheet, profit and loss statement, and other reports* Documents financial transactions by entering account information

• Created content and monitored community engagement for clients on Facebook, Twitter, Instagram, and Google+• Worked collaboratively to develop and execute social media strategy for Zephyr Media Group and several clients in various industries• Posted content using industry-specific platforms• Wrote content for RFPs and social media postings

• Responsible for station paid programming sales, direct response and long and short form sales, national cable and broadcast station representation • Prospected and researched potential new advertising accounts• Provided timely, thorough, and accurate reporting for clients and internal review• Responsible for the accounting, reconciliation, auditing, and affidavit requests for broadcast station clients in direct response advertising

• Provided broad-based administrative support for the President including: daily calendar maintenance including interviews, appointments, events and other similar activities; phone coverage and meeting preparation; coordinate domestic and international travel arrangements for the President and all employees• Responsible for prioritizing accounts payable and processing expense reports for the entire company• Maintained and cultivated vendor relationships and ordered office supplies• Organized and maintained file correspondence, systems and other essential records

• Created proposals for clients based on specified price points and product needs• Prepared and typed checks, billing forms, accounts payable forms and other financial documents in order to facilitate the dispersal and collection of funds• Stayed up-to-date on tax compliance in and out of state and calculated the sales tax

• Performed routine administrative functions such as faxing, mailings, and answering incoming calls • Created student files for incoming students to the department that professors used as part of their advising• Ordered office supplies and entered data to reconcile Fall 2005’s department budget• Implemented study strategies and various teaching methods to foster independent learning and growth• Developed a student networking system to help facilitate the recruitment of future candidates

• Answered incoming calls, processed customer returns, and worked with department managers on a regular basis• Provided high-quality customer service to optimize customer purchasing and payment process• Worked independently restocking and building displays• Interfaced with customers to identify purchasing needs and direct them to appropriate department; recommend additional products or cost-effective alternatives to enhance service and satisfaction