• Lead, manage and provide analytics support for clients across different verticals such as ecommerce, financial service, travel, retail, etc.• Provide thought leadership and serve as a subject matter expert on digital analytics best practices• Help clients make informed decisions through data driven insights, establish goals and create a framework to attain the goals using measurable KPIs for multiple marketing campaigns• Responsible for managing the career development process of senior and junior analysts

• Helped clients identify “the ideal customer” via segmentation done by matching customer’s behavioral data with 3rd party data which resulted in market size definition, target customer profile and emerging/potential customer segments• Pioneered all multi-touch attribution efforts for Mullen to understand the interaction between different marketing channels on conversions. • Created Mullen’s first web-based interactive dashboard for clients with rich insights and custom data visualizations using Tableau which currently serves as a template for other clients• Formulated a custom methodology to measure the incremental impact of offline marketing on website activity which helped optimize the offline buying process

• Performed cluster analysis, keyword performance analysis, and network mapping on Authoria’s website, using data extracted from Google Analytics which helped in analyzing website usage patterns• Created customized weekly marketing opportunity/loss reports from Salesforce.com, to analyze campaign effectiveness which provided insights on marketing spending, budget allocation and targeting the right customer group

• Analyzed various industry reports to create customized monthly reports on sales, product segmentation, certified pre-owned, customer loyalty & defections used by the product management team for sales planning and forecasting• Lead a cross functional team of 6 members and developed Social Media guidelines to create awareness among the dealer network about social media as an effective marketing tool and delivered presentation to a 50 member marketing team on our project findings• Developed a tool box for competitive intelligence tracking which was presented to the executive committee members

• Conducted secondary research and delivered presentations on Gen Y attitudes, values and lifestyle• Developed hypothesis based on the secondary research outcomes and conducted focus group• Developed an internet based survey to validate focus group findings and analyzed results

• Analyzed new business opportunities through competitive and market analysis • Developed product specifications that catered to the needs of different industry verticals based on client interactions • With the existing expertise and infrastructure, made suggestions to offer business consulting and implementation as a separate service which resulted in increased business opportunities

• Provided market intelligence through secondary research that helped the organization be at par with the market dynamics• Aided the Mobile TV team to develop their intellectual property by analyzing the various standards available across the domain and researched market feasibility for different geographic location• Successfully launched the Mobile TV IP for the European market by developing a market intelligence report

A flagship company of the Aditya Birla Group, ranks among India's largest public sector companiesResearched key customers' buying potential and suggested strategies to be implemented to retain the organization's profitable customers. Based on these recommendations the management was able to increase profits by 30%

Turnkey solution providers for Building utilities involving HVAC,BMS and Internal electrificationInvolved in the implementation of building management systems for multi storied buildings that improved efficiency of the power utilized by 40% within the premises