Collaborate cross-functionally with Equinox Member, Shop, Spa, Pilates, Personal Training and Creative Operations teams to create cohesive member and brand marketing strategies, leveraging appropriate channels and ensuring smooth workflow for approvalsWork closely with brand and social media marketing stakeholders to develop briefs and creative tactics that align with pre-determined brand marketing objectives and voices, fostering effective communication and collaboration

Co-founded and instruct a group-fitness program hosted on the public beach in Maine, providing the local community and vacationers with an affordable and accessible group exercise class, tailored to all fitness levels. Lead strategic growth marketing efforts, curriculum and programming schedules, community outreach, and operations, in addition to coordinating legal conversations, managing social media accounts, and tracking accounting processes Increased bookings by +300%, total sales by +166%, and site reach by +49% during the month of July

Manage the corporate partnership process from ideation to execution, serving as the liaison among both internal and external stakeholders to meet company revenue growth goals. Work with internal teams to strategize on new and proactive partnership proposals, as well as monitor current campaign performance and optimize results.Partnered with and supported senior management, talent, and social teams on content development conversations to sell through and execute a custom 1.5-million-dollar Influencer partnership during the 2021 Super Bowl.

Collaborated with internal sales and marketing teams to manage client proposals from ideation to execution, ensuring the timely delivery of creative projects, coordinating schedules, and cross-functional communication

Collaborate with marketing, digital, and television sales teams to develop turnkey cross-platform sponsorship and media plans that include on-air, on-site, and guerilla marketing and sponsorship elementsSupervised the television launch of Major League Rugby and USA Rugby by coordinating both internal and external communication between the media agency, production, and graphics teams regarding all on-screen and in-game sales elementsAssisted in coordination and production of a cross-platform partnership and guerilla marketing activation for SmileDirectClub on CBS Sports during the 2018 SEC football season, garnering an estimated 5.2M organic social impressions each week

Supported the ad sales marketing team on custom digital and linear marketing partnerships across the TLC Network. Updated current materials and created additional sponsorship opportunities based on marketplace research, potential new business, and strategic accounts.

Assisted with and developed new game-day promotions and events such as "Fordham Fanatic of the Game" and charity giveaways. Contributed to and managed Fordham Athletics social media accounts to raise awareness for upcoming games and events, and report on team performance during games, increasing our social following by an average of +26% YoY

Tracked press surrounding the company and select clients daily, distributing metrics to senior leadership, clients, and the Strategic Communications Team. Created and maintain a content calendar for all three LeadDog social media accounts, posting approved content to accounts, and monitored social engagement and reach

Lead a group of interns to create a custom marketing campaign targeting current NFL players that raised brand awareness of The NFL Players Trust. Researched and reported on social media best practices and applied them to the five NFLPA accounts, in addition to creating social media guidelines for current NFL players.

Strategize alongside company executives to improve search engine optimization by authoring unique content published to the company website, included analysis of future sporting and music events and blog posts about various performers, sports teams, and all major leagues.

Assisted with Time & Labor projects & analysis, updating process documentation, and assisting with miscellaneous ad hoc projects - i.e. enhancing metrics collection process