Asle Forsbak Email & Phone Number

Oslo, Oslo, No

Oslo, Oslo, No

Oslo, Oslo, No

Oslo, No

- Develop the overall corporate innovation strategy and brand innovation strategies.- Manage the product innovation portfolio with annual target of 60 MMNOK incremental net sales.- Initiate innovation initiatives, recommend project selection, supervise the progress, and ensure high quality of projects and adherence to strategy and brief.- Govern the innovation stage gate process.- Lead the innovation team of six reportsAchievements- Set up an innovation process that enables fast insight gathering, idea exploration and prototyping, generating tremendous internal engagement.- Set the innovation strategy and established ownership throughout the organisation on key trends and consumer segments in which to focus on in coming years.- Built a solid pipeline of innovations and contributed to a vast number of new product launches generating growth for the company.

New York, New York, Us

- Develop and lead the implementation of strategies and new product introduction, ensuring the optimal portfolio and marketing mix with focus on the customer and shopper.- Coach and develop the marketing team of seven direct and indirect reports.- Plan for competitive ATL and BTL support for key priorities with focus on the shopper.- Run Category management projects with key customers. - Budget and P&L responsibility in the Swedish subsidiary.Achievements- Two bronze lions at Cannes Lions for best Out of Home advertising (https://www.resume.se/nyheter/artiklar/2017/06/21/ajax-tunnelbanekupp-far-tva-lejon/)- Established the new Retail Marketing function in Sweden, assigning roles and responsibilities, and created the new work structure and way of working together.- Set up the new local team, including new hires.- Defined new growth strategy and 3-year business road-map to ensure continued growth.

New York, New York, Us

- Set the long term category strategy and vision, while delivering the short time results.- Lead the European ‘go-to-market’ team within dish and fabric care categories.- Ensure strong plans to deliver across all 4 Ps in the European countries, including portfolio, pricing, media, in-store programs, trade relations etc.- Overall responsibility for European category P&L, ensuring growth, profitability and sufficient A&P support.- Periodically update and present results and future strategies to European Board of Directors.Achievements:- Market share growth in all countries for two consecutive years.- Four 'Product of the year' awards in France for best marketing innovation.- Gained deep understanding of European consumers and retailers, resulting in a successful overall strategy combined with localized plans by market.- Lead the development of the Home Care Vision 2020, which has been deployed worldwide.- Sales and market share growth across European market on Fabric Care category for two consecutive years, despite fierce competition.

New York, New York, Us

- Set the strategies and develop the Nordic marketing plan to win in a highly competitive market.- Coach the Nordic Personal Care Marketing team.- Plan and coordinate Pan-Nordic marketing activities, including mass media, digital media and Nordic go-to-market plans.- Continued innovation project management for Palmolive deodorants for European market.- Plan and prepare for the launch of the Sanex brand in Norway.- Course instructor for Colgate’s global Presentation Skills training courses.Achievements- Continued growth of the Palmolive brand across all subcategories, supported by successful product launches.- Launch of the Sanex brand across three subcategories with broad distribution in Norway.

New York, New York, Us

- Overall local responsibility for Palmolive, the market leading personal care brand in Norway, and Ajax cleaners which is no. 2 on the market. Part of the Norwegian management team.- Innovation manager for Palmolive deodorants for the European market, and project leader for several Nordic projects.- Responsible for the Norwegian product portfolio. Market analysis, development and implementation of marketing plans for Palmolive and Ajax brands.- Development of Media Plans and balancing Media Mix, day to day contact with stakeholders within traditional, social and digital media.- Budget and P&L planning and evaluation for the Norwegian unit.- Close cooperation with retailers, including negotiation and category analysis and joint business planning. - Representative for the internal ‘You Can Make a Difference’ program.- Cross functional collaboration and day to day motivation of the field sales force.Achievements- Contributed to strong growth for Palmolive across all subcategories, numerous successful product launches and creative shopper campaigns.- Drove the shift in focus from traditional to digital and social media.- Achieved market leadership within hand soap, and thus increased the Share of Market from 27.6 % in Jan 2008 to 38.1 % in 2011.- Lifted Palmolive deodorants from brand no. 5 to no. 2 in the trade, and increased the Market Share from 9.3 % in Jan 2008 to 16.1 % in 2011.- Further increased the market leadership within shower gels from a Market Share of 17.5 % in Jan 2008 to 23.6 % in 2011.- Increased profitability for Ajax cleaners while driving share of market from 24.0 % in Jan 2008 to 27,5 % in 2011.

Vestby, No

Brand responsibility for Twinings tea, Ryvita and Finn Crisp crispbreads, Canderel sweetener and more.- Manage relationship with brand owners of current brands and potential new business partners- Develop and implement of marketing plans and B2B customer presentations.- Advertising development and media negotiation.- Category management projects.- Consumer research and product development for owned and licensed products.- Sales force motivation, development and implementation of shopper campaigns.- Press contact and relationship marketing through key stakeholders.Achievements- Positive sales growth for all brands, especially for Twinings tea, increasing the Market share by 200 basis points to 67 % in 2008.- Established a new segment for spiced tea by the launch of Twinings Voyage teas, which became the no. 1 flavored tea in the market at the time.

Trondheim, Sør-Trøndelag, No

- Contributed to the establishment of the retailer in the Oslo area, and assisted in the expansion of new stores.- Part time and full time employee as assistant store manager during studies.

Master'S Degree, Marketing Management

Digital Marketing Diploma, Executive Education

High School, Mathematics, Economy And It.