Aslıhan Ateş Email & Phone Number

Marketing communications professional with 11 years of experience creating integrated campaigns and developing 360-degree marketing communication strategies using ATL/ BTL channels, digital marketing, event marketing, and PR. Thrives in creating compelling content, conducts strategies for building brand awareness and marketing budget execution.

Listed skills include Advertising, Social Media, Social Media Advertising, Digital Media, and 9 others.

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  Bmw Motorrad Marketing Senior Specialist

  Borusan Otomotiv

  Dec 2023 - Present - Istanbul, Turkey

  • Ensuring information exchange and coordination between creative, public relations, digital, event and media agencies• Being responsible for executing digital communication activities/campaigns in line with the annual marketing plan, monitoring performance• Working with media buying, social media, website management and SEO agencies to achieve the highest return on investment through digital campaigns with optimum cost media mix and channels.• Keeping content from Germany updated… Show more • Ensuring information exchange and coordination between creative, public relations, digital, event and media agencies• Being responsible for executing digital communication activities/campaigns in line with the annual marketing plan, monitoring performance• Working with media buying, social media, website management and SEO agencies to achieve the highest return on investment through digital campaigns with optimum cost media mix and channels.• Keeping content from Germany updated by localizing it• Preparing, publishing and distributing “BMW Motorrad E-bulletins”• Monitoring of the BMW Motorrad official community together with the content production agency• Making the necessary planning, ensuring coordination, and monitoring the workflow and results to ensure that the sales and after-sales marketing activities of Borusan Otomotiv and its dealers are carried out in accordance with the corporate identity.• Organizing the organization by ensuring coordination with relevant organizations in the preparations of event activities such as fairs, promotions and sponsorships.• Creating customer traffic in authorized dealers and services, using the CRM system to measure and track customer satisfaction and target achievement rates after campaigns• Working on multi-channel management and digital customer journey optimization• Marketing budget planning and follow-up Show less