Aslı Köseoğlu Aykurt, Msc Email & Phone Number

Istanbul, Turkey

• Planning and managing the annual marketing budget.• Managing 3rd-party relations (creative agencies, industrial media platforms, industrial associations).• Generating digital marketing strategies• Exploring potential industrial collaborations with different associations and developing co-branded marketing activities with them. • Following industrial award programmes and creating content for them. • A to Z event management, including all steps of pre, during and post-event… Show more • Planning and managing the annual marketing budget.• Managing 3rd-party relations (creative agencies, industrial media platforms, industrial associations).• Generating digital marketing strategies• Exploring potential industrial collaborations with different associations and developing co-branded marketing activities with them. • Following industrial award programmes and creating content for them. • A to Z event management, including all steps of pre, during and post-event activities.• Following industrial events closely and evaluating them according to regional sales strategies.• Creating content for industrial media partners, offline and online press.• Preparing email marketing campaigns via Oracle Eloqua Marketing Automation Tool.• Conducting an annual market share report for internal use to see where we stand in the market.• Closely monitoring the industry & the competitors, preparing a monthly Market & Competitor Newsletter for our colleagues.• Holding monthly Customer Satisfaction Committee Meetings and conducting annual customer surveys. Analysing the results and working on the action plans with the related departments. • Lead management (Oracle CRM Tool). • Managing all marketing materials in accordance with corporate identity.• Procurement & distribution of promotional materials.• Cooperating with HR for internal communication activities. Show less

Roles:• Event Management (A to Z) • Webinar Management using GoToWebinar Tool• Creating offline content• Creating digital content (e-mailing, e-invites, webinar programmes etc.) using Adobe Marketo Tool• Lead management (SAP CRM Tool)• Media buying and managing promotional advertising activities• Managing all marketing materials in accordance with corporate identity• Localizing brochures, visual marketing materials provided by global HQ using Adobe Photoshop… Show more Roles:• Event Management (A to Z) • Webinar Management using GoToWebinar Tool• Creating offline content• Creating digital content (e-mailing, e-invites, webinar programmes etc.) using Adobe Marketo Tool• Lead management (SAP CRM Tool)• Media buying and managing promotional advertising activities• Managing all marketing materials in accordance with corporate identity• Localizing brochures, visual marketing materials provided by global HQ using Adobe Photoshop, Illustrator and InDesign Tools) • Procurement & distribution of promotional materials • Assisting Product and Sales responsibles in marketing related processes• Managing membership and sponsorship strategies• Agency management• Cooperating with HR for internal communication activitiesAchievements:• Developed 3 webinar concepts in 10 months and drove great attention with focused marketing strategies• Managed a key industry event • Created a great number of online & offline content to announce the company’s success, products and benefits & claims• Maintained good relations with industrial partners and developed new cooperations with 2 more industrial association • Localised all brochures and visual marketing materials provided by global HQ using Adobe Photoshop, Illustrator and InDesign Show less

Istanbul, Turkey

I was in charge of the Marketing department and my first role was to build a marketing department from scratch. I was responsible for setting up strong marketing strategies to build a global brand identity, brand recognition and trust in the shipbuilding industry. My roles included establishing corporate identity, developing online & offline marketing strategies, event management, and content generation for online & offline media, company collaterals, company e-newsletters and press releases… Show more I was in charge of the Marketing department and my first role was to build a marketing department from scratch. I was responsible for setting up strong marketing strategies to build a global brand identity, brand recognition and trust in the shipbuilding industry. My roles included establishing corporate identity, developing online & offline marketing strategies, event management, and content generation for online & offline media, company collaterals, company e-newsletters and press releases etc. I managed company relations with 3rd parties such as agencies, media, associations, government authorities and so on. Roles:• Managing all digital assets,• Media buying,• Maintaining relationships with creative, digital and media agencies, • Managing national and international event applications (i.e. exhibitions, conferences, meetings),• Managing exhibition stand designs,• Creating company literature and other forms of communication,• Preparing marketing materials, both print and electronic,• Creating and delivering press releases, media relations content and social media content,• Coordinating conference, trade shows, and press interviews,• Reporting directly to Deputy General Manager and CEO.Achievements:• Built the corporate identity by changing the logo design, company collaterals, typefaces, videos, imagery, and brand style• Coordinated more than 20 global event participation, handled the content for conference speaking sessions and press interviews• Set up all social media accounts and managed them, developed digital marketing strategies • Coordinated video, photo, and virtual tour shoots, product launch activities, and contract signing ceremonies• Supported the HR department in developing employer branding, organised visits to the key universities’ maritime faculties Show less

Istanbul, Turkey

Newcastle Upon Tyne, United Kingdom

It was a project-based position that Chevrolet opened up in order to inform its customers. I worked as a part of customer relations team. My roles included;• Giving detailed information to current or potential customers about Chevrolet's ending its business in Europe.• Dealing with customer needs and complaints on the phone.• Directing the customers to the relevant departments.• Reporting directly to the team leader.

Master Of Science (M.S.), International Marketing

Activities and Societies: Marketing Society Master's Degree Dissertation- Customers' Perceptions Toward Retailers: Comparison Between.

Bachelor'S Degree, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Bachelor's Degree Dissertation- Chinese People's Learning Difficulties in English as a Second Language

Bachelor'S Degree, English Language Teaching

Activities and Societies: AEGEE Zaragoza, ESN Zaragoza Erasmus Scholar