Global Marcom Manager
Current- Project management of global marketing campaigns for the business unit, selected industries, and product launches/updates
- Conceptualizing and storylining master campaigns across touchpoints to retain the strong brand position
- Facilitating and driving the development of marketing assets like digital assets, web communication, literature, video production, etc. together with external agencies
- Driving communication across digital platforms: web, social media, and marketing automation
- Ensuring strong campaign execution together with colleagues located around the world
- Evaluating campaign efficiency and determining implications for future campaigns, messaging, and initiatives