Aslı Ünal Email & Phone Number

• Project management of global marketing campaigns for the business unit, selected industries, and product launches/updates• Conceptualizing and storylining master campaigns across touchpoints to retain the strong brand position• Facilitating and driving the development of marketing assets like digital assets, web communication, literature, video production, etc. together with external agencies • Driving communication across digital platforms: web, social media, and marketing automation• Ensuring strong campaign execution together with colleagues located around the world• Evaluating campaign efficiency and determining implications for future campaigns, messaging, and initiatives• Continuously developing an approach to marketing communications and optimizing ways• Handling external vendor contracts and agreements• Managing cross-functional relationships (from business development, product line management, agencies, and regional Marcom teams)

Turkey

o Responsible for all marketing functions across the region, including digital marketing, PR, launch event, customer event, social media, partnership, and more, o Develop 360-degree marketing strategy and manage o Prepare the event, campaign, and weekly/monthly reporto Work closely with the global marketing team, sales team, local distributors, and marketing partners to plan and execute all marketing activities.o ·Develop monthly, quarterly, and yearly plans and strategies in line with the company’s goals and approach. Manage the budget and allocate efficiently.o Know the customer insight and reflect in the strategy making. Build an attractive brand image for our customers.o Managing channel marketing together with loyalty programso Formulate, evaluate, and negotiate strong and innovative marketing partnerships and advertising opportunities.o Build and manage and run effective online and branding campaigns.o PR Management for all PR activities (press releases, press meetings, product launches, interviews) with internal stakeholders, agencies, and partnerso Event Management

• Supporting both global and regional business strategies and commercial execution plans, identifying and agreeing on actions to deliver various marketing communications programs,• Implementing and executing the offline and online strategy of the corporate, segments and the region,• Creating local content and localizing the global content for catalogs, case studies, editorials, posters, adverts, flyers, etc.,• Consulting and supporting stakeholders by coordinating marketing campaigns with sales activities and providing partners the right content for showroom branding and online campaigns,• Organizing and running successful offline and online events• Supporting shaping the future direction of digital service portfolio,• Creating and publishing engaging, high-quality content in the digital marketing channels,• Identifying and running the regional agency network, reviewing work submitted by outside agencies/contractors to ensure accuracy, proper layout and copy adhering to brand guidelines,• Managing any marketing operations needed for events, special days, accounting, finance, etc.,• PR Management for all PR activities (press releases, press meetings, product launches, interviews) with internal stakeholders, agencies, and partners

- PR activities (press releases, interviews) with internal stakeholders and partners-Responsible for all event management within IMEA Region ( Seminars, fairs, roadshows, training, wholesaler meetings, customer factory trips for all region )-Responsible of Weidmüller Turkey website -Responsible for searching and proceeding agreement process of the supplier, deciding and branding giveaways-Responsible for the creation of price lists with 3rd parties-Responsible for internal communication (Newsletters,)-Responsible for marketing activities such as advertisements

-Responsible for order follow up-Responsible for stock requirement-Responsible for new suppliers and products search-Responsible for coordination with purchasing activities between Turkey and Headquarter in Germany

German Language And Literature

Education record