Asma is a seasoned executive with significant experience in advisory and business operations for large multinationals in Africa She has extensive expertise in business strategy, and translating that into operational excellence.Asma has been working in a number of top management positions at international companies in Africa. Educated in Europe with an Anglo-Saxon MBA, Asma has a deep understanding of the African investment ecosystem. She is also reputed as successful opinion leader with a far-reaching personal and professional network in Morocco and Africa. She ranked among the 50 most influential women in business in Morocco.Most recently, she founded Veezen specialized in the well-being and psycho-emotional health in the professional environment. VEEZEN maximizes the well-being of employees in the company through conferences and workshops led by expert doctors, and, if necessary, personalized support to detect the early signs of stress or burn-out, and to propose appropriate preventive measures.Previously, she founded Africa Key Partners [AKP], an award- winning impact investing platform in Africa, for investors who want to create long-term economic growth in combination with positive, measurable social impact. Africa Key Partners[AKP], believes the continent’s biggest problems are also the biggest market opportunities, and invests in areas of human need: Renewable Energy, Green Commercial Real Estate, Gender Equality, Education, Workforce Housing, Technology, Water, Food and Health. The platform promotes a multi-strategy investment approach throughout the entire capital structure.Formerly, she initiated, Rose 66, an NGO to tackle the most pressing challenges for women financial inclusion in the continent.Asma serves on various corporate Boards and not-for-profit Board as an Independent Board Member.