Asma Memon Email & Phone Number

Middle East

Worked with financial, logistics and manufacturing sector clients in the Middle East with projects focused on defining and deploying digital and corporate strategies to unlock next layer of value for 3-5 year horizonHelped Middle Eastern clients with operationalization of their operational excellence and organizational re-design projects and subsequent identification of cost optimization opportunities

Led a team of eight members in Business Development with a focus on new product and business opportunities in both, local and international markets including South Asia, South East Asia, Africa & CIS regionsResponsible for ensuring visibility on short, medium and long-term plans in all marketsDirectly responsible for identifying new markets for Getz Pharma by establishing contact with potential leads, evaluating market potential and negotiating commercial terms for contract finalization

Team lead for identifying requirement for new manufacturing area based on competitor analysis, strategic fit and internal competencies. Liaise with cross-functional teams and external consultants for technical and financial evaluations, execution and monitoring of the project. Successfully completed the project for commissioning of Dry Powder Inhalers' facility within the current manufacturing site Responsible for conducting market research on a regular basis for identification of new business opportunity. Research methods include focus group discussions, meetings with advisory boards and surveysTeam lead for managing the project for Getz Pharma as an exhibitor at the largest pharmaceutical exhibition (CPhI Worldwide) held in Europe with the objective of promotion of corporate brand and for identification of strategic partners for the organization globally

Led a team of three members in Business Development with a focus on new product introductions in both, local and international marketsDirectly responsible for new product introductions in Philippines and Vietnam.Team lead for product ideation phase that includes ensuring sourcing, technical and financial feasibilityResponsible for identifying products for contract manufacturing and coordinate with the contract manufacturing organizations (CMOs) for management of the outsourced products.Responsible for managing business process improvement within the department for product development and product commercialization cycles

Managed a team of 2 members with a focus on new product introduction in both, local and international markets.Responsible for carrying out business analysis for different products to determine the best strategy and model for an individual product or a portfolio of products.Team lead for the in-house product development committee in which the responsibilities include planning, communicating and monitoring of new products’ development along with regular prioritization of development projects based on analysis of the market and the firm’s focus areas.Managing the project for ‘Getz Health’. Responsibilities included identification of and collaboration with business partners that can develop and manufacture the OTC & Consumer Healthcare products for Getz Health, shortlisting of potential products, forecasting based on IMS data and commercialization of the finalized products.

Responsible for managing new product introductions from the point of new idea generation to commercialization. This involved not only the product-specific activities but also providing support the organization to improve systems and processes for efficient deliveries of new products. The entire process involved coordinating with major departments such as Marketing, Supply Chain, Finance, Research & Development and Regulatory Affairs for making ‘go/no-go’ decisions and executing them for product delivery.One of my biggest achievements during this role was to deliver the first OTC & Consumer Healthcare product of Getz Pharma

Worked as a part-time consultant for MBA project. Studied the alternative energy markets in Pakistan, China and India to identify the investment potential in each of these markets. The primary focus remained on solar and alternative fuel sector.Desk research as well primary research was carried out to understand the demand-supply scenario, the types of technology in use, regulatory framework and all the stakeholders involved in the process. Profiling of 30 companies operating in this sector across the three countries was done to help the team at Lux Research Inc. in assessing the market situation. The project also included development of a comprehensive business plan for any company willing to pursue investment in this sector based on the results of research conducted.

Developed Business Plan for retail launch of company's new product, Scotchgard. Carried out primary research for a sample size of 70 respondents in Karachi and Lahore to determine potential demand of the product. The next step included an analysis of the data collected and recommendations for the company for a 'go/no-go' decision. Another main part of the plan was to determine the profits that the company will be able to generate by launching this brand. Therefore, a proforma Profit & Loss Statement was also developed for this purpose.Also conducted market research for Scotch Brite twin spiral consumer promotion to identify reasons for initial sales take-off. Presented the findings to the Marketing team of the Consumer & Office Business.

Carried out vendor evaluation on the basis of daily performance reports.Tracked vendor deliveries to the specified destinations and reported discrepancies for timely action.Also looked after vendor payments and recoveries from the customers. Rectified an existing SOP which led to a cost saving of Rs. 20,000 per container delivery paid to the vendors.

Developed a financial model for reporting and budgeting purposes within the company.Dealt with information related to company's cost structure and customer data.

Responsible for identifying four main chemists of Karachi to organize medical camps. The purpose of these camps was to create awareness about burn injuries and their treatment with one of the the company's brands, Dermazin. I also coordinated with doctors, sales team and other vendors and was able to successfully execute the plan. The overall feasibility of the plan as well as the details of the event were presented to the Country Head and the Marketing team of Sandoz Division.

Master Of Business Administration (Mba), Business Administration And Management, General, C.G.P.A: 3.55

Activities and Societies: Director, Planning and Strategy team, LUMS Marketing Executive Club; Member, Global Management Club

Bachelor Of Business Administration (Bba), Marketing And Finance, C.G.P.A: 3.33

Activities and Societies: Manager, IBA Community Welfare Society. Delegate, Young Leaders and Entrepreneurs Summit '10, LUMS. Assistant.

A Level, Physics, Chemistry & Mathematics, 3 A'S

O Level, Physics, Chemistry, Mathematics, Biology, 7 A'S