Stakeholder Engagement Intern
Current- Led initiatives to promote I-PASS Assist, increasing program awareness and applications through targeted promotional campaigns and strategic outreach.
- Analyzed tollway data to identify key demographics, transforming insights into actionable strategies that optimized engagement efforts.
- Redesigned email content, achieving a 47% increase in applications by reaching 50,000 recipients, and developed visual content, including infographics and promotional videos.
- Managed stakeholder interviews and produced 15-second ad videos, showcasing program benefits and enhancing media collaboration for increased public awareness.