Stakeholder Engagement Intern
Current● Led initiatives to promote I-PASS Assist, increasing program awareness and applications through targeted promotional campaigns and strategic outreach. ● Analyzed tollway data to identify key demographics, transforming insights into actionable strategies that optimized engagement efforts. ● Redesigned email content, achieving a 47% increase in applications by reaching 50,000 recipients, and developed visual content, including infographics and promotional videos. ● Managed stakeholder interviews and produced 15-second ad videos, showcasing program benefits and enhancing media collaboration for increased public awareness.