(Image Building &Reputation Management )• Advise & Plan for HE presences in all local and international events• Advise & revise He announcements and media engagement • Advise on Media & Communications files for HE international Royal visits• Communication & PR Crises Management • Social & Community Initiatives

2007 – Present Simah International Jeddah, Saudi Arabia(Marketing and Public Relations Senior Consultants & Event Advisor )Founder, Senior PR Advisor• Advise and supervise projects and work flow • Improving Simah brand positioning is Saudi market • Managed to get CSR initiatives joined with Simah professional events.• CSR and social media involvement for cultural and Community projects.www.simah-pr.com

COMMUNITY & CHARITY WORK*CONSULTANT AT COUNCIL OF HRAFIA CHARITY NON PROFIT ORGANIZATION *MEMBER AT ALFAISALIAH CHARITY ORGNAIZATION *MEMBER AT ABJAD DISABLED CENTER *MEMBER AT MEKKAH PROVINCE DEVELOPMENT COUNCIL (AMARAT MEKKAH) *MEMBER AT ALZHIHIMER CHARITY ORGNAIZATION EDUCATION

2010 – 2011 Xenel Group Jeddah, Saudi ArabiaMarketing Senior Consultant, National Petrochemical Industrial Company (NATPET)• Revised & contributed in annual Marketing plans • Initiated Marketing & PR solutions for some aftersales problems• Developed ideas for brand positioning in Saudi Arabia Market • Initiated CSR programs and supervise the team work

2008 – 2010 Jazan Economic City Jazan, Saudi Arabia(Industrial Complex)Consultant, Media and Communications Division• Developed Brand Positioning Consultation Strategy • Worked on Image consultancy for better PR purposes • Developed Marketing Ideas for the Economic city .

2005 – 2007 Weber Shandwick Western region, Saudi Arabia Company Manager, Public Relations, Promoseven Sports Marketing, 2006-2007 • Managed strategic planning and development for Middle Eastern subsidiary of international PR firm• Built solid relations with clients (e.g., Coka-Cola MENA, Samsung, Alnahdi, Mobil, Audi, Arla, The Body Shop, Procter and Gamble, Maserati, Argaam, Mouawad, Aramex, NCB Bank) • Supervised account managers, account executives, and support staff • Provided crisis management solutions and plans as boycott specialist (Coca Cola Middle East; Arla Danish Products)• Responsible for agency VIP relations, staff evaluations, annual reports, and departmental restructuringSenior Account Director, Public Relations, Promoseven Sports Marketing, 2005-2006• Managed accounts and developed promotional, marketing, and communication plans • Responsible for corporate image development • Developed annual business plans from PR prospective• Handled media relations, conferences, and events • Wrote press releases • Provided crisis management solutions and plans

Develope Programs Planning and Implementation Develope Strategic Planning for the community workCoordinator, Women’s Programs, Community Service Unit (CSU) • Built CSU from the ground up, including strategy, procedures, structure, and programs• Researched community service work throughout the Gulf Cooperation Council (GCC) region• Visited and liaised with various charity organizations for background and coordination • Developed and supervised CSU’s training and employment programs • Supervised contracts between CSU and external clients• Acted as HR manager, including conducting interviews, screening resumes, etc.• Coordinated and executed public relations for the Unit, including presentations, press releases, etc.• Developed marketing plans and wrote various Unit reports• Created manuals and collaborated on brochures designs for women's programs• Developed and maintained positive relationships with various women’s centers and with the Jeddah Chamber of Commerce and Industry

Public Relations Officer and Events Coordinator, Graphic Design Department, 2001-2004• Developed, presented, and executed promotional initiatives • Created program brochures and wrote press releases• Assisted faculty in presenting student work• Developed and maintained visitors data book• Coordinated departmental exhibitions, Almultaqa Conference, graduation ceremonies, royal visits, etc.• Organized and supervised student registration process• Liaised with graphic design companies to identify/create job opportunities for studentsExecutive Coordinator for Student Relations, Continuing Education Department, Institutional Advancement Division, 1999-2001• Designed, implemented and supervised departmental marketing activities, including coordinating payments with accounting and developing flyers, brochures, press releases, and advertisements• Liaised with Public Relations Department as Media Coordinator, Special Events Committee• Planned and organized exhibitions, conferences, lectures, and other events• Served as planner and tour leader for royal and other VIP visits• Supervised student registration process, including placement tests and refunds• Served on student recruitment committee• Managed day to day office functions• Served as Coordinator in Human Resources Department for two months

Test Center Administrator and Marketing Executive, Sylvan (Women’s Training) Center• Organized and managed registration and programs for center providing training and testing services for international milestone educational exams, including TOEFL, USMLE, GED, and GMAT • Supervised JCCI’s Master’s program• Coordinated Center’s marketing and publicity initiatives, as well as special events

Resident Assistant, Housing Department • Supervised student dormitory life/activities, including rules/safety issues and providing counseling/referralsPresident, Saudi Students’ Club• Oversaw all organizational activities, including coordinating programs and guest services for two conferences held in Cairo (The Arab Cultural Integration Conference and Globalization Conference)