Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reportingDevelop and implement ecommerce strategy in order to improve website performanceWork with developers to improve website speedWork with the marketing team or manage digital marketers in order to improve quality and traffic acquisitionResearch market in order to discover new trends and technologies in order to improve website performanceAnalyse various data in order to deliver data driven strategies in order to deliver top performance and achieve kpisOversee or directly manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social mediaDevelop content calendar and oversee website uploads and landing pages developmentReport on performance

Build and maintaining client relationsWork with internal departments such as the Marketing or Product teams to engage audiences and clients more deeplyMeet and exceed KPIs and sales targetsPossess deep knowledge of business product offering and value propositionFollow organizational policies and regulations that affect the Sales departmentProactively pursue new business and sales opportunitiesSolve problems for clients and customers by developing innovative and tailored sales solutionsBe a brand ambassador and reflect company values at all timesCreate annual activation plan for the Marketing Manager using HQ brand guidance and knowledge of the local markets•Plan and manage local marketing budget across brands•Build on national program thematic with local topspin to increase local relevance•Order and manage POS for all markets in the Business Unit across the portfolio•Work with BU GM to allocated limited edition/limited quantity items across states and monitor to ensure timely execution•Align KPIs for local program with stakeholders and conduct ROI analysis port program with recommendation for the futureResponsible for commercialization of innovation items within the Business Unit•Coordinate scheduling of launch meetings with distributors, sales, HQ, brand team, Exec•Develop local launch plan with national and local marketing activity•Assemble and present product details, rationale, selling story, local support, executional standards•Coordinate all required selling materials for a successful launch