As an OTC marketing assignee in Sandoz Egypt , acting as an associate brand manager with strong focus on developing and executing brand strategies across various therapeutic areas that enhance market presence & drive growth. I leverage data analysis and consumer insights to inform decision-making and optimize marketing initiatives. My experience includes collaborating cross-functionally to launch successful campaigns, manage product positioning, strengthen brand equity and optimise sales performance and profitability of exciting ones.I am adept at monitoring market trends and competitor activities to identify opportunities for innovation and differentiation.With a robust background in new products launch assessment and analysis for portfolio development.I have a strong background in the pharmaceutical industry, having served as a Branch Manager in multiple iconic pharmacies and a Medical Representative in Mash premiere ; This experience has equipped me with valuable insights into market dynamics, customer relationships, and effective sales strategies, which I leverage to inform brand management, understanding consumer behaviour and drive growth.I have a bachelor’s degree in clinical pharmacy from Cairo university as well as an MBA from the Arab Academy for Science, Technology & Maritime Transport.