Asmaa Rayan Email & Phone Number

Egypt

Markets: UAE, KSA, Egypt• Managed e-commerce merchandising for international fashion brands using Magento backend, ensuring a seamless online shopping experience.• Developed and executed email marketing campaigns in alignment with brand guidelines to drive customer engagement and sales.• Enhanced website aesthetics and email campaign templates by utilizing HTML and CSS for improved look and feel.• Maximized product range and selection within each category to meet customer demand… Show more Markets: UAE, KSA, Egypt• Managed e-commerce merchandising for international fashion brands using Magento backend, ensuring a seamless online shopping experience.• Developed and executed email marketing campaigns in alignment with brand guidelines to drive customer engagement and sales.• Enhanced website aesthetics and email campaign templates by utilizing HTML and CSS for improved look and feel.• Maximized product range and selection within each category to meet customer demand and drive conversions.• Analyzed key online metrics and performance data to implement strategies that boost sales and optimize overall performance.• Monitored and maintained high availability of the online store to ensure a reliable shopping experience for customers. Show less

Germany

• Expanded into the Belgian market by creating and launching a localized Shopify website from scratch.• Curated engaging visuals for all e-commerce websites to enhance user experience and brand consistency.• Made strategic recommendations to improve the performance of the group's e-commerce websites.• Managed order fulfillment operations to ensure timely and accurate delivery.• Oversaw inventory and stock updates to maintain optimal product availability.• Wrote compelling… Show more • Expanded into the Belgian market by creating and launching a localized Shopify website from scratch.• Curated engaging visuals for all e-commerce websites to enhance user experience and brand consistency.• Made strategic recommendations to improve the performance of the group's e-commerce websites.• Managed order fulfillment operations to ensure timely and accurate delivery.• Oversaw inventory and stock updates to maintain optimal product availability.• Wrote compelling website copy, CTAs, and product content to drive user engagement and conversions.• Supervised and edited the content team to ensure high-quality output and adherence to guidelines.• Developed and maintained blog and content calendars to streamline content production and planning.• Assisted in formulating and implementing the company’s SEO strategy to boost search visibility and drive organic traffic. Show less

Cairo, Egypt

• Created and launched the English version of the website, including translating existing content.• Developed and implemented an SEO strategy from scratch to enhance site visibility and performance.• Launched the blog and content marketing strategy, driving engagement and traffic.• Established content guidelines for the team to ensure consistency and quality.• Crafted engaging blog posts, compelling website copy, and persuasive product descriptions.• Designed eye-catching… Show more • Created and launched the English version of the website, including translating existing content.• Developed and implemented an SEO strategy from scratch to enhance site visibility and performance.• Launched the blog and content marketing strategy, driving engagement and traffic.• Established content guidelines for the team to ensure consistency and quality.• Crafted engaging blog posts, compelling website copy, and persuasive product descriptions.• Designed eye-catching social media visuals for promotional campaigns.• Assisted with paid search campaigns and created impactful ad copy.• Enhanced product listings (PLPs) and executed general site improvements. Show less

Zamalek, Cairo

• Developed content ideas and managed the monthly content calendar for blogs across Egypt, Saudi Arabia, and the UAE.• Conducted keyword research with Google Ads and Keyword Planner to optimize content.• Wrote and edited diverse content, including articles, press releases, and radio campaigns.• Executed email campaigns and managed client communication.• Collaborated with the design team to ensure consistent visuals and infographics.• Published articles through CMS… Show more • Developed content ideas and managed the monthly content calendar for blogs across Egypt, Saudi Arabia, and the UAE.• Conducted keyword research with Google Ads and Keyword Planner to optimize content.• Wrote and edited diverse content, including articles, press releases, and radio campaigns.• Executed email campaigns and managed client communication.• Collaborated with the design team to ensure consistent visuals and infographics.• Published articles through CMS (WordPress) and coordinated with magazines and media for features.• Created internal content for presentations and orientations. Show less

• Evaluated search engine results for relevance and quality.• Analyzed and provided feedback on social media ads.• Assessed search results and ads based on guidelines to improve user experience and and accuracy.• Collaborated with the team to refine evaluation processes.• Contributed to AI and machine learning projects.

Cairo, Egypt

• Created engaging content for social media and blog posts• Brainstormed ideas for campaign concepts• Developed content for event campaigns• Assisted in creating the content calendar• Translated and wrote subtitles for TEDx videos• Edited content from other team members for clarity and accuracy

Cairo, Egypt

• Developed creative content ideas to engage audiences• Wrote engaging social media posts to enhance the organization's presence• Crafted press releases for announcements• Edited team members' content for clarity and quality

Nanodegree Program, Advanced Digital Marketing

A specialized Nanodegree in Digital Marketing that provides a deep dive into the latest techniques and tools in the industry. Search.

Bachelor Of Arts (B.A.), Classics And Classical Languages: Ancient Greek And Latin Studies.

Graduated with honors.