Asmaa Salah Email & Phone Number

Dubai, United Arab Emirates

- Founded Deraya in 2017 and built it from the ground up, expanding operations across the MENA region with a focus on strategic planning, financial management, and market penetration. - Led the acquisition of high-profile clients including P&G, PEPSICO, AGTHIA Group, Nielsen, Kantar, IPSOS, PureGym, and Al ATTAR Travel, growing the client portfolio by 50-60% over 7 years. - Managed cross-functional teams and spearheaded business development and market research projects, resulting in a 35% increase in operational efficiency and a 25% improvement in profitability. - Fostered client satisfaction and improved client retention by 40-50%, establishing long-term relationships with global and regional partners. - Navigated local regulatory frameworks, ensuring full compliance with KSA and UAE business laws, including overseeing trade registration and governmental relations.

Riyadh, Saudi Arabia

- Transitioned paid media management in-house by establishing PureGym-owned ad accounts, streamlining the process for full control and transparency over campaigns. Built custom analytics tools and dashboards that provided real-time reporting on campaign performance across platforms, enabling data-driven optimization and more efficient budget allocation. - Oversaw teams responsible for performance marketing functions, including paid media, SEO, social media management, Local Activities, pre-sale of Branches New openings and content, delivering campaigns - Coordinated cross-functional teams across marketing, finance, commercial, operations, customer service, legal, and C-level executives to drive seamless project execution and strategic alignment. - Collaborated with Tanami Group’s senior leadership to balance global branding with local market demands.- Acted as the primary liaison between PureGym Global and Tanami Group, adapting global marketing strategies for the Saudi market. - Ensured timely delivery of projects by coordinating cross-departmental efforts to achieve strategic objectives in both Saudi Arabia and UAE markets.

Dubai, United Arab Emirates

- Established and led AWE Research's first operational unit (formerly Field-Square) in the GCC, starting with the UAE market, and driving client acquisition and regional expansion. - Managed P&L for the business unit, optimizing costs and implementing strategic initiatives that improved profitability by 25%. - Built and led a high-performing team, enhancing project delivery times by 25% and improving client satisfaction through rigorous quality control. - Led market entry and growth initiatives for international clients, aligning business strategies with the specific cultural and economic conditions of the GCC. - Developed strategic partnerships with key clients across North Africa, GCC, Iraq, and Iran, contributing to 30-40% growth in business revenue.

Cairo, Egypt

- Managed operations for qualitative, quantitative, and healthcare research divisions, overseeing a team of 30 and successfully delivering over 500 projects for global clients. - Improved operational workflows, reducing project turnaround times by 15% and enhancing service delivery quality. - Played a pivotal role in expanding Kantar's reach across Egypt, enhancing fieldwork capabilities and contributing to significant growth in the company's client base. - I was honored to be recognized as Employee of the Year for excellence in delivering over 500 regional projects, consistently ensuring the highest standards of quality and operational efficiency.

Cairo Governorate, Egypt

- Led field operations for Nielsen’s research projects, managing complex recruitment processes for hard-to-reach target audiences, and delivering accurate, high-quality insights for key clients. - Enhanced research accuracy by implementing innovative methodologies, resulting in a 15% improvement in data quality and driving better decision-making for clients. - Managed and strengthened relationships with pharmaceutical and B2B sector clients, ensuring projects were completed on time and met the highest standards of quality and client satisfaction. - Recognized as Employee of the Month during the probation period for outstanding project leadership.