- Founded Deraya in 2017 and built it from the ground up, expanding operations across the MENA region with a focus on strategic planning, financial management, and market penetration. - Led the acquisition of high-profile clients including P&G, PEPSICO, AGTHIA Group, Nielsen, Kantar, IPSOS, PureGym, and Al ATTAR Travel, growing the client portfolio by 50-60% over 7 years. - Managed cross-functional teams and spearheaded business development and market research projects, resulting in a 35% increase in operational efficiency and a 25% improvement in profitability. - Fostered client satisfaction and improved client retention by 40-50%, establishing long-term relationships with global and regional partners. - Navigated local regulatory frameworks, ensuring full compliance with KSA and UAE business laws, including overseeing trade registration and governmental relations.

- Transitioned paid media management in-house by establishing PureGym-owned ad accounts, streamlining the process for full control and transparency over campaigns. Built custom analytics tools and dashboards that provided real-time reporting on campaign performance across platforms, enabling data-driven optimization and more efficient budget allocation. - Oversaw teams responsible for performance marketing functions, including paid media, SEO, social media management, Local Activities, pre-sale of Branches New openings and content, delivering campaigns - Coordinated cross-functional teams across marketing, finance, commercial, operations, customer service, legal, and C-level executives to drive seamless project execution and strategic alignment. - Collaborated with Tanami Group’s senior leadership to balance global branding with local market demands.- Acted as the primary liaison between PureGym Global and Tanami Group, adapting global marketing strategies for the Saudi market. - Ensured timely delivery of projects by coordinating cross-departmental efforts to achieve strategic objectives in both Saudi Arabia and UAE markets.

- Established and led AWE Research's first operational unit (formerly Field-Square) in the GCC, starting with the UAE market, and driving client acquisition and regional expansion. - Managed P&L for the business unit, optimizing costs and implementing strategic initiatives that improved profitability by 25%. - Built and led a high-performing team, enhancing project delivery times by 25% and improving client satisfaction through rigorous quality control. - Led market entry and growth initiatives for international clients, aligning business strategies with the specific cultural and economic conditions of the GCC. - Developed strategic partnerships with key clients across North Africa, GCC, Iraq, and Iran, contributing to 30-40% growth in business revenue.

- Managed operations for qualitative, quantitative, and healthcare research divisions, overseeing a team of 30 and successfully delivering over 500 projects for global clients. - Improved operational workflows, reducing project turnaround times by 15% and enhancing service delivery quality. - Played a pivotal role in expanding Kantar's reach across Egypt, enhancing fieldwork capabilities and contributing to significant growth in the company's client base. - I was honored to be recognized as Employee of the Year for excellence in delivering over 500 regional projects, consistently ensuring the highest standards of quality and operational efficiency.

- Led field operations for Nielsen’s research projects, managing complex recruitment processes for hard-to-reach target audiences, and delivering accurate, high-quality insights for key clients. - Enhanced research accuracy by implementing innovative methodologies, resulting in a 15% improvement in data quality and driving better decision-making for clients. - Managed and strengthened relationships with pharmaceutical and B2B sector clients, ensuring projects were completed on time and met the highest standards of quality and client satisfaction. - Recognized as Employee of the Month during the probation period for outstanding project leadership.