Asma Inayat Email & Phone Number

Karachi, Pk

Uae | Pakistan | Remote

Private practice as a Humanistic Psychotherapist.Clinical Supervisor Expertise Areas: Clinical Supervisor Grief & Bereavement Conducting Grief CirclesInner child workDepression Anxiety Trauma informed counseling TRE Integrating work-life balance Blend of corporate and mental & emotional wellnessNLP Coaching Hypnosis

Karāchi, Sindh, Pakistan

Islamabad, Pakistan

Islamabad, Pakistan

Dubai, United Arab Emirates

• Content Creation & Community Management - Managing communication on assigned brands including creative, content calendars and digital advertising and curation.• Creative Development - Create content and integrate on ground public events to help leverage brand identity across all communication channels.• Strategy Development - Develop comprehensive digital content strategies• Develop digital brand strategies & leading their execution – consumer segmentation, target audience… Show more • Content Creation & Community Management - Managing communication on assigned brands including creative, content calendars and digital advertising and curation.• Creative Development - Create content and integrate on ground public events to help leverage brand identity across all communication channels.• Strategy Development - Develop comprehensive digital content strategies• Develop digital brand strategies & leading their execution – consumer segmentation, target audience profiling, communication strategy, campaign execution.• Digital Project Management - Encourage timeline development and monitor progress, ensuring deadlines are met and manage overall project scope.• Collate strategy & campaign results into monthly & quarterly reports highlighting achievements, trends, and recommendations.• Lead an internal team which includes community managers, media buying, and digital teams to ensure insightful communication across targeted touch points that deliver on objectives within limited budgets for our clients.Major Tools: Facebook Ads Manager, Sprout Social, Agorapulse, Sendible, Hootsuite, Google Adwords, Google Analytics Show less

• Script writing for Dawn News documentary of 'Spelling Bee Programming' from 2009 to 2015• Regular contributing writer for ‘Spider’ Magazine – Internet/ Technology• Working currently on developing Educational Programs for private organizations and NGOs. • Conducted teacher skill development workshop, voluntarily at Subha-e-Nau School (Rotary Club of Karachi Bay) & now working privately with small need-based schools. • TV Hosting in 2010 & 2013• Freelance writing for IT and… Show more • Script writing for Dawn News documentary of 'Spelling Bee Programming' from 2009 to 2015• Regular contributing writer for ‘Spider’ Magazine – Internet/ Technology• Working currently on developing Educational Programs for private organizations and NGOs. • Conducted teacher skill development workshop, voluntarily at Subha-e-Nau School (Rotary Club of Karachi Bay) & now working privately with small need-based schools. • TV Hosting in 2010 & 2013• Freelance writing for IT and Marketing based Magazine; ‘Spider’ and ‘Aurora’. Or Children’s in-paper magazine, ‘Young World’• Business/ Communication skills trainer and Instructor, trained numerous corporate clients and individual students (Inlingua) Show less

Karachi, Pakistan

Pakistan’s first tertiary educational space adapting the S.T.E.M. teaching methodology promoting entrepreneurial skills to create critical a mass of well-rounded citizens/ students with a “can-do” attitude. www.kite.edu.pk• Planning & Communications Head of a new University - focusing on STEM teaching • Leading a team of 5, designing branding collateral for the university; produce advertising campaigns for print, radio & digital media; producing corporate videos, animated program… Show more Pakistan’s first tertiary educational space adapting the S.T.E.M. teaching methodology promoting entrepreneurial skills to create critical a mass of well-rounded citizens/ students with a “can-do” attitude. www.kite.edu.pk• Planning & Communications Head of a new University - focusing on STEM teaching • Leading a team of 5, designing branding collateral for the university; produce advertising campaigns for print, radio & digital media; producing corporate videos, animated program videos, enrollment campaigns etc. laid out as a seasoned communication plan• Initiated & generated the Branding Guidelines for the Institute to follow in all Marketing/ Promotional material• Media Planning/ Buying and Management – during Admissions Seasoned Campaigns; • Liaison with the advertising agency in developing print/ Radio advertisements; PR campaign with publishers for special CEO interviews; University program insights; special newspaper supplements for branding; Content creation• Social Media Management, through Facebook and Twitter• Content Development – Website; Social & Digital Marketing; Print advertising; Articles & Press Releases; Newspaper Supplements• Initiated & designed the University Quarterly Newsletter – “KITE BYTES”• Devising and troubleshooting operational processes for the upcoming university programs; managing student affairs and admission queries, on-ground, through social media and Digital Media. Front Face for the University at Educational Fairs, MARCOMS, Events and Conferences• Driving the school outreach program in context of Admissions Campaign; Conducting Specialized Communications and Creative Writing Workshops; School counselors quarterly meetup at the University Campus• Developing and streamlining the admissions strategy for the institute Show less

Karachi, Pakistan

• Program head for a Government of Sindh project “Adopt-A-School Program”• Working directly with the Education & Literacy Department of Government of Sindh• Managing and maintaining current relations with adopters, and building new bridges with private organizations and NGOs for program enrichment initiatives• Facilitating the adoption process and developing on the adopter’s skill set to run a school effectively• Developing and Planning School Development and Improvement… Show more • Program head for a Government of Sindh project “Adopt-A-School Program”• Working directly with the Education & Literacy Department of Government of Sindh• Managing and maintaining current relations with adopters, and building new bridges with private organizations and NGOs for program enrichment initiatives• Facilitating the adoption process and developing on the adopter’s skill set to run a school effectively• Developing and Planning School Development and Improvement Programs• Facilitating the Research, Monitoring & Evaluation team in their extensive field research plan• Facilitated and set parameters for student academic assessment• Initiated Basic Computer Learning Classes, prepared curriculum to be taught in select Government adopted schools• Initiated and facilitated planning of a Computerized Reading Room Project as Pilot in select Government adopted school• Initiated and prepared curriculum Classroom based training to teachers, and students at select Government adopted schools Show less

Karachi, Pakistan

• Strategic planning for new revenue generation ideas/ concepts• Social Media Strategist, Blogger for the Dawn in Education Programme• Managing & Implementation of Dawn CSR Projects in Educational, Relief and Cultural fields• Managing the Dawn in Education Programme – first and one of its kind “Newspaper in Education Programme” in Pakistan. Developing and Managing Educational outreach programmes with the Corporate and Development sector• Conducted Teacher Training Workshops in… Show more • Strategic planning for new revenue generation ideas/ concepts• Social Media Strategist, Blogger for the Dawn in Education Programme• Managing & Implementation of Dawn CSR Projects in Educational, Relief and Cultural fields• Managing the Dawn in Education Programme – first and one of its kind “Newspaper in Education Programme” in Pakistan. Developing and Managing Educational outreach programmes with the Corporate and Development sector• Conducted Teacher Training Workshops in collaboration with Oxford University Press• Circulation maintenance and development of Dawn newspaper and publications, reporting directly to Circulation Director• Promotional development for Dawn circulation and publication, improving Dawn’s brand image• Managing communication with internal creative department/ and creative agency for various brand building and promotional campaigns• Planning and execution of events and projects with educational institutions in regard to Dawn Education program, thus increasing sales of Dawn newspaper and in-paper magazines. Also, developing strategies & relations for creating future readership of Dawn newspaper Show less

Singapore

• Business development for Technology Commercial Sales • Conducting Industrial IT Solutions webinars • Designing and scheduling Market development activities and events for APAC• Responsible for technical documentation and preparing customer centric Industry related IT solution presentation for SAGE• Consistently brought in $1.6M worth New business from responsible territory • Motivating my Sales team to achieve exceptional targets• Liaising with CSM and Partners in… Show more • Business development for Technology Commercial Sales • Conducting Industrial IT Solutions webinars • Designing and scheduling Market development activities and events for APAC• Responsible for technical documentation and preparing customer centric Industry related IT solution presentation for SAGE• Consistently brought in $1.6M worth New business from responsible territory • Motivating my Sales team to achieve exceptional targets• Liaising with CSM and Partners in closing Sub-2K deals in the SMB Territory of SAGE • Profiling and developing quality database of customers in the SMB territory, used to drive focused campaigns for specific industries Show less

Karachi, Pakistan

• Successfully promoted Dawn in Education Concept amongst Schools and other Institutional bodies with the help of The British Council, School of Leadership, Oxford University Press• Successfully Executed and monitored the “Dawn Relief Project” initiated to help the victims of Oct. 8th Earthquake. • Promoting Dawn as a strong publication along with its various magazines as a brand through The Dawn Lifestyles Event twice a year June & Dec 2005• Freelance contributor for Aurora, a… Show more • Successfully promoted Dawn in Education Concept amongst Schools and other Institutional bodies with the help of The British Council, School of Leadership, Oxford University Press• Successfully Executed and monitored the “Dawn Relief Project” initiated to help the victims of Oct. 8th Earthquake. • Promoting Dawn as a strong publication along with its various magazines as a brand through The Dawn Lifestyles Event twice a year June & Dec 2005• Freelance contributor for Aurora, a Marketing & Media Magazine published by Dawn Show less

Advanced Diploma, Counseling Psychology

Activities and Societies: British Association for Counseling & Psychotherapy (BACP)

Master Of Business Administration (Mba), Marketing/ Finance

Activities and Societies: Marketing Publications Editor, Event Management Team, Sport Team Lead

Bachelor Of Business Administration (Bba), Marketing & Communications

Activities and Societies: Literary & Debating Society, Marketing Society, Marketing Publications Editor, Sport Team Lead, Event Management.