Ajeng Asmarandhany Email and Phone Number
An ex-VP of Marketing who transitioned to become a career coach, content creator, leadership trainer, and speaker.HOW DID I GET HERE?In my first two jobs, I experienced bullying from colleagues and witnessed poor leadership from my managers. At the time, I mistakenly believed that leading through fear was the norm. It wasn't until I encountered my fourth manager that I realized leadership could inspire and empower a team.Previously known as a reserved individual who followed instructions without speaking up, I found myself in an environment where my contributions were not acknowledged. However, under the guidance of my fourth manager, everything changed.His leadership style was a breath of fresh air. He made me feel valued and empowered, igniting a newfound passion for my work. Through his mentorship, I discovered useful frameworks and insights that transformed my approach to management.Driven by my newfound passion, I excelled in my role, earning promotions and eventually leading a department of over 25 people, with a direct line to the CEO. I thrived on structure, performance, and effective communication, finding fulfillment in achieving tangible results.———TL; DRI experienced first hand how the right guidance can change someone’s career trajectory.With over 12 years of experience in both corporate and startup settings, I possess the insights and tools to empower new managers to drive performance and lead with confidence.MY MISSION IS SIMPLE:to equip new managers with the skills, mindset, and strategies they need to overcome self-doubt and step into their roles as confident leaders. Through my online courses, tailored coaching sessions, and dynamic speaking engagements, I provide practical tools and actionable insights that empower emerging leaders to thrive in their roles.———→ For more information and free resources, visit : www.Lynk.id/asmarandhanyEmail: ajeng@mindgrowth.idInstagram: @Asmarandhany.TalksSpotify podcast: Career Nuggets Podcast by Asmarandhany
Asmarandhany Talk
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FounderAsmarandhany Talk Jan 2022 - PresentJakarta, IndonesiaI help new managers to lead with confidence through The New Leaders Bootcamp (without self doubts & burnout)My strategies have been adopted by managers at reputable companies in Indonesia, including state owned companies, unicorn startups, digital agencies, and consulting firms.I offer Strategy Consulting & Coaching to help you manage the complex responsibilities of being a manager, without having to go through years of trial and error.As a Facilitator and Speaker, I tailor my presentations and workshops to the specific needs and interests of your audience. I've worked with companies such as: Bank Indonesia, PT. Kilang Pertamina Internasional, PT. Pupuk Indonesia, Indosat Ooredoo, BMW Astra, MUC Consulting, Vidio, Kuncie, and many others.Popular topics include: → Effective Management in a Fast-Paced Environment→ Unlocking Your Professional Self-Awareness→ OKR vs KPI in Team Management→ Building Habits for Innovation→ Communication in the workplace
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Vp Of Channel ManagementHypefast Mar 2021 - Dec 2021Jakarta, IndonesiaManaging sales channels for Brand portfolio (Ecommerce, Offline retail, GTMT, and Social commerce) -
Marketing Project ManagerShopee Aug 2020 - Oct 2020Jakarta, IndonesiaResponsible for the marketing growth and strategic campaigns of Shopee ID.Manager is an internal title, externally equivalent to Head or VP as reporting directly to the Country Director. -
Associate Marketing DirectorZalora Group Jan 2019 - Jul 2020Greater Jakarta Area, IndonesiaLeading Marketing department (7 sub-departments, 25+ team members), managed the strategy as well as operational of Marketing function, both in Performance and Brand Marketing, as well as managing human resources, departmental capacity planning, and team’s career development. -
Head Of Brand MarketingZalora Group Jan 2018 - Jan 2019Greater Jakarta Area, IndonesiaLed Campaign, Partnership, Creative, and Public Relations & Social Media team (4 sub-departments, 10+ team members). Managed Brand Marketing portfolio in ZALORA as well as managing ZALORA Ad Platform (ZAP) revenue targets.
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Head Of Campaign & PartnershipsZalora Group Aug 2017 - Jan 2018Greater Jakarta Area, IndonesiaLed Campaign and Partnerships team (2 sub-departments, 5+ team members). Directed closer collaboration between online and offline campaigns to ensure seamless customer experience, as well as our external partners satisfaction. - Turned around partnership team's performance in Q3 & Q4 - by reprioritization partner management, reactivation churned partners, and spearheaded new campaigns in collaboration with partners. Revenue contribution from Partnership team increased significantly from 3% of total revenue in H1 to approximately 10% of total revenue in H2 2017.- Helped rolling out ZAP (Zalora Advertising Program), a recent program that Zalora initiated to help brand partners achieve their marketing objectives through advertisement management on our platform. Working closely with commercial team (buyers) to pitch to clients (brand partners) and develop customized packages for various marketing objectives. Accordingly managing the campaign implementations across marketing channels and develop reports to clients.
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Regional Marketplace Marketing ManagerZalora Group Apr 2015 - Dec 2015SingaporeHeld Regional role for ZALORA Marketplace business. In this role, I was on-boarded to redefine Marketing processes and activities across 8 ventures based on improvement analysis. I worked closely with Seller Relationship Management team to ensure product assortment was in line with the target market to guarantee best-selling opportunity.
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Business Development ManagerZalora Group Jan 2014 - Mar 2015JakartaLed 3 team members. Managed Business Development (Partnership) function with KPI to gain sales through co-marketing programs implemented together with industry partners such as Telecom, Banks, and Media companies. In this role, I developed marketing programs, set up KPIs, pitched to industry partners to do co-marketing/ barter, implemented the marketing programs, and made sure the sustainability of partnership programs.
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Business Development AssociateZalora Group Mar 2013 - Dec 2013Greater Jakarta Area, IndonesiaManaged Business Development (partnership) function, as well as having the opportunity to be managed directly by the CEO due to absence of Business Development Manager. I quickly developed an understanding of ecommerce industry by utilizing the opportunity of shadowing the CEO for 6 months.
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Account ExecutiveGroupm Indonesia Mar 2012 - Mar 2013Greater Jakarta Area, IndonesiaManaged digital campaigns for FMCG clients, as well as directed and coordinated the day-to-day digital agency efforts on behalf of Client's products and service.- Project manager (end to end process) in various campaigns: developed creatives ideas, planned campaign, monitored implementation across divisions (creative designers, production team, media planning & buying, social media) - Developed project/campaign reports (campaign weekly & monthly reports, competitive analysis reports, post mortem reports)- Reported directly to Account Director due to the absence of Account Manager -
Account ExecutivePt. Asuransi Astra Buana Jan 2010 - Mar 2012Greater Jakarta Area, IndonesiaManaged Client Relationship Management, provided an end-to-end service from pitching, booking sales, managing underwriting process, to assisting claim handling. - Identified and evaluated prospective clients insurance needs to determine and recommend proper coverage options - Client relationship management; provided an end-to-end service from pitching/booking sales, managing underwriting process to assisting claim handling- Handled project management internally and externally -
Communication And Media RelationsChevron Jun 2008 - Aug 2008Rumbai, Pekan BaruI had to relocate to Rumbai, Riau, a region in Sumatra during the internship. I learned how a corporate functions, processes, and the experience helped me to develop my work ethic. As a PR intern, my job includes:- Developed and managed contents for Chevron’s Internal media (website, newsletter, bulletin, events)- Organized press release events and media gatherings- Conducted media monitoring & reporting
Frequently Asked Questions about Ajeng Asmarandhany
What company does Ajeng Asmarandhany work for?
Ajeng Asmarandhany works for Asmarandhany Talk
What is Ajeng Asmarandhany's role at the current company?
Ajeng Asmarandhany's current role is I help New Managers to lead with confidence through 'The New Leaders Bootcamp' | Course Creator, Trainer, and Speaker.
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