Adrienne S. Mcbride Email & Phone Number

Silicon Valley, California, United States

- Communication lead for rapidly evolving People function at an industry-leading technology company - with the key objective of ensuring the People function can support the pace of business transformation for the long-term, and in a strategic way. - Establish scope and accountability for new role within the organization, including quickly building relationships with global partners to help build ownership around consistent People communication.- Serve as communication consultant and strategist for key transformation initiatives including establishing global growth hubs, updating global job architecture, internal mobility, return to office, etc. - Develop new structure for People function communication alignment and consistency including designing a clear process for communication partnership, intake process, and multiple levels of communication support based on the scope of the communication work (e.g., audience size/types, risk to organization, breadth, and depth of impact, etc.).- Thought partner for multiple People team executives and regional partners to help ensure messages are analyzed from various angles including brand consistency, geographic and cultural nuances, inclusion and diversity, external market alignment, etc. - Partner closely with employee communication team to ensure People team communication is aligned with the global internal communication approach and that tactics are being executed in an effective way – giving space to priority corporate messaging and ensuring that internal audiences are being engaged in a thoughtful way each and every day.

- Communication partner to Chief Administrative Officer and corporate strategy team in support of Kaiser Permanente’s (KP) 5-year business strategy.- Led development and execution of communication and engagement plans to raise internal awareness, understanding, and buy-in and drive supporting action to achieve the 5-year goals- Implemented several new engagement tactics to help foster shared leadership accountability for the strategy while balancing the need to remain virtual, including Workplace conversations and fireside chats.- Created strategy narrative in alignment with brand standards ensuring language is clear and simple enough for a broad employee population.- Developed and executed two-part measurement strategy that includes 1) surveys to gauge confidence in the strategy and 2) interviews to gather qualitative feedback.- Led tactical communication supporting the strategy, including website, SharePoint, leadership messages, progress updates, and detailed stories to share how the strategy work was impacting patient outcomes.- Partnered with HR to create a plan for how behaviors need to shift to support the “KP of the future” and consult on how behaviors should start to show up in manager/employee communication.- Accountable for ensuring that communicators leading each strategy goal effectively aligned their messages the broader strategy narrative to ensure and complete and consistent story about the impact of our strategy.

- People management: Successfully manage team including mentoring, coaching, and formal performance feedback; regularly ensure they are supported in the work they do outside of our team and create meaningful opportunities to help them meet their own professional goals. Effectively recruited, onboarded, and terminated employees effectively partnering with talent acquisition, HR, and legal as needed- COVID-19 vaccine communication lead: Worked cross-functionally to influence our internal/external vaccine education and distribution strategy to ensure message consistency, timely and accurate messaging, and to develop creative ways encourage vaccinations among employees, patients, and community members. Developed and executed communications plan for KP internal vaccine mandate leading over 98% of employees being vaccinated to date- Strategic communications for multiple large enterprise programs: Communications lead for several national programs including annual flu campaign which involves partnering closely with marketing to develop and execute on a new approach during the pandemic, and 75th anniversary campaign, which had to take many forms in order to balance the “celebration” aspect with the needs of our patients, communities, and employees/physicians during the pandemic- Executive communications: Developed an internal communications strategy for new CEO, including engagement with the top 250 leaders across the organization; created a robust plan for ongoing, consistent messaging and touchpoints for the CEO to bring this group of leaders along as accountable partners in executing on the corporate strategy (a shift from the previous CEO’s approach)

Oakland, Ca

- Job family alignment: Communication strategist for restructuring of all job families; provided change management consulting; worked closely with HR leaders on strategic direction of communication for leadership, managers, employees, and implementation teams.- Retiree medical change communication and education: Communication manager for complex shift in retiree benefits with engagement from all levels of the organization, including CEO and CHRO; successful announcement supported affordability by contributing to an annual savings of 4% of company revenue.- Employee financial wellness strategy: Led the development of the first employee financial wellness strategy, which resulted in a multi-year plan with buy-in from leadership in multiple functions (HR, Finance, Treasury, etc.); goals were met each year, including a 22% increase in retirement savings plan participation.- Market expansion communications: Provided strategic consulting to business leads around the HR/employee experience during the integration of a new region and a new hospital system, led development of transition communications strategy and tactical execution for all employee, executive, and retiree benefits and compensation programs.- Other key contributions: Communication lead for large programs including implementation of a new HR operations model, national and executive compensation, multiple outsourcing projects, online total rewards statement launch; and ongoing executive communications support for CHRO and other HR executives.

San Francisco And Los Angeles

- Developed and implemented research-based, measurable employee communications strategies and tactics for global, national, and local clients.- Projects included employee engagement, employment and total rewards branding, total health management (employee wellness), change management, and mergers and acquisitions.- Advised clients on the most effective type of media for their organization (including print, online, interactive media, and social networking solutions). - Consulted with clients on how to incorporate behavior change theories into employee communication. - Developed survey and focus group content, facilitate research, analyze data, and make recommendations based on research results. - Project manager on large and mid-size client accounts, including developing budgets, project plans, and proposals, and managing project team. - Worked closely with graphic designers to develop meaningful graphic identity for communications and overall branding.- Managed external vendors, including designers, printers, web designers, and freelance writers and editors. - Partner with all Mercer lines of business, including Health & Benefits, Retirement, and Human Capital, to develop new business opportunities and increase work done with current clients. - Developed RFP responses and proposals, and participate in presentations to win new work. - Managed communication analysts and interns as a direct supervisor and project team leader.

Ma, Communication/Public Relations

Activities and Societies: Semester spent studying and working at a media relations firm in Cape Town, South Africa; Volunteer work.

Ba, Communication And English