Amanda Shapin Michelson Email & Phone Number

Babylist is the trusted platform for millions of growing families with products and services across health, media, and commerce.

The Everygirl and The Everymom provide millions of women with a daily dose of inspiration and guidance through in-depth features, product reviews, parenting advice, and more.At both properties I manage sales and branded content, including site, social, email, and podcast. I lead the process from sales pitching, to ideation, to development, to working alongside the editorial team to bring ideas to life, producing engaging and successful campaigns for partners.

San Francisco Bay Area

Developed and implemented go-to-market strategy for partners (including Pandora, Microsoft, Strava, Tory Burch & more) to increase revenue and drive consumer engagement.Created impactful partnerships with compelling brands across fitness, nutrition and fashion categories.Worked cross-functionally to launch apps for Fitbit's first smartwatch, the Fitbit Ionic. Assisted in development of app user-interface, cross-platform launch plan and continued promotion of apps to current and potential Fitbit users.Launched Fitbit accessories with designers, collaborating on e-commerce strategy and promotional plans.

New York, Ny

Developed innovative concepts, wrote proposals and pitched programs to prospective clients to grow key print and digital business. Collaborated with sales teams and marketing counterparts to strategize and execute multi-platform programs for entertainment, fashion, beauty, food and wellness advertisers. Worked directly with advertisers to activate program elements, ensuring a seamless process and strong client relationships. Managed marketing budgets, social media, copy writing and creative direction for custom content.

New York, Ny

Ideated and implemented unique and innovative marketing strategies for IFC programming (Portlandia, The Spoils of Babylon, Comedy Bang! Bang! & more). Marketing elements included on-air, digital, print, out of home, social and SEM.Managed marketing budgets and agency relationships to active 360 degree campaigns, leading to increased awareness and viewership.

Bravo Media

Collaborated with marketing team on consumer-facing campaigns, including social media, outdoor, digital, cross-network promotion and events to increase ratings and network awareness.Executed product development for shopbybravo.com, creating and promoting products with on-air integrations and digital advertising. Assisted in e-commerce strategy.

Developed and executed integrated advertiser programs including in-book advertorials and event coordination, including Lucky's signature event, Lucky Shops.Managed implementation of Lucky's shopping assistant app, Lucky at Your Service. Supervised internal and external event planning.

New York, Ny

New York, Ny

New York, Ny