• Leading strategic planning discipline for the Southeast region• Responsible for infusing consumer insights, media, data, comms and measurement best practices into the overall strategy for campaign development. Including digital, traditional, and social; as well as retail, products, and marketing experiences• Serving as the primary liaison for interagency teams to bridge communications between Huge creative ideation and other budget or physical realities to consider prior to in-market activations• Developing and ensuring the successful implementation of integrated marketing communications for clients and new business initiatives• Rolling out templates and processes to ensure consistency of strategy across multiple brands and teams

• Led communications planning discipline in the Atlanta office within the strategic planning team• Responsible for mining consumer and business insights for creating communications frameworks, measurement plans and activation schedules for campaigns• Implemented briefing techniques to improve innovation of tactics in traditional, digital, experiential and social • Integral part of brand strategy development. Working alongside traditional brand planners and account teams• Interpreting digital data and reporting to extract insights on audiences, trends, and campaign performance to inform creative and media strategy

• Consulted with agency and direct brand clients on communications strategy and digital media planning• Provided clients with full-service digital media planning solutions from strategy development, plan presentation, negotiations, execution, and reporting • Integrated media strategy for successful new business pitches. Working alongside account, tech, and new business • Assist in building and training digital media practices: Paid Search, Ad operations, Billing, Trafficking, Planning, Negotiating, Reporting, and Campaign Management• Clients:- 360i: Equifax, JCPenney, AutoTrader- Combe Inc: Just For Men, Brylcreem, Vagisil, Aquavelva- 3Atlanta: Atlanta Botanical Gardens, Moes, CHOA, Zep, Baptist Hospital- 22 Squared: Costa Rica Tourism, Billy London UK- Bluesky Agency: Off Broadway Shoes, Welcomemat- Engauge: Chick-fil-A- Mindshare: John Deere- Sagepath: Coca-Cola- Swarm: Weather Channel- Tailfin Marketing: Piedmont Hospital

• Oversight responsibility for planning, negotiating and implementing digital media campaigns for the agencies largest clients: L’Oréal and Verizon Wireless• Managed budgets averaging more than $180 million in media spend annually• Led negotiation of annual up front agreements with publishers and networks across multiple clients• Cultivated strong relationships with clients as a trusted source to develop solutions for their business needs• Developed content pieces for the agency to maintain thought leadership in the industry and our clients business• Organize staffing plans and direct recruitment, selection, assignment, training, and career growth of a team of 15 • Oversee internal departmental processes, coordinating activities with multiple agency departments • Developed process to assess career paths of more than 40 employees and implemented in 3 offices countrywide• Collaborated with traditional agencies to negotiate and implement custom 360 media integrations• Active on mobile committee that developed the company wide POV and repository on mobile trends and strategies

• Led digital strategy, planning, and buying for top clients: Casio, P&G: (Tide, Luvs, Febreze, Tampax, Always)• Collaboration with new business development to create pitch presentations and recommendations• Spearheaded initiative to integrate paid search into Agency and created process for pitching, on boarding and managing digital campaigns and training assistants

• Digital strategy and planning for top clients: Alamo, Cox Media, Scripps Networks• Managed budgets in excess of $5 million in digital display and paid search campaigns • Trained and supervised media associates • Used technology platforms for reporting, optimization, and bid management

• Managed more than $1 million in paid online search engine marketing campaigns• Served as site representative to advertisers placing online media buys within company websites• Managed SEO initiatives and served as company contact to media agency