In my role at Urban Platter, I focus on driving business growth in the HORECA (Hotels, Restaurants, and Cafés) sector by promoting a diverse range of high-quality, plant-based ingredients, specialty products, and gourmet items. My responsibilities include:• Strategic Partnerships: Building and nurturing relationships with key clients, including leading hotel chains, restaurants, and specialty food establishments, to ensure long-term business success.• Sales Growth: Managing and expanding the HORECA sales portfolio by identifying new business opportunities, closing deals, and driving revenue growth.• Product Promotion: Showcasing Urban Platter's unique offerings, such as plant-based solutions and Asian-inspired ingredients, to meet the evolving needs of chefs and food service professionals.• Market Expansion: Leading efforts to enter new markets, developing tailored proposals, and implementing effective sales strategies for B2B clients.• Client-Centric Solutions: Working closely with clients to understand their specific needs and recommending products that align with their culinary vision and sustainability goals.