Asmita P Bal Email and Phone Number
Hi, I am Asmita Priyadarshini Bal with overall experience as a Business analyst and Visual designer with wire framing and prototyping skills.● Overall 15 years of experience with 7 years experience in Business Analysis and 15 years indesigning.● Worked on various projects based on Education, Health, Supply Chain & Procurement, Finance.● Responsible to interact with the client to get the initial requirements and find the best possiblesolution and implement the requirement with the help of technical architect.● Responsible for undergoing Scrum meetings and demonstration to clients.● Responsible for initiating requirements refinement sessions understand customers’ business,functional, and technical requirements.● Responsible for Maintaining the Jira board (Creating Epics, User stories)● Responsible for tracking and updating the stories via Jira Dashboard.● Prepared functional and Business Requirement Documents (FRS, BRD) for business for service,marketing cloud platform.● Responsible for creating process flow diagrams, wireframes for the user stories.● Used JIRA Agile for project management and bug tracking. Always willing to learn new skills toimprove efficiency and increase knowledge base.
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Senior Business Analyst + Wire FramingTifin Jan 2022 - Present● Worked with product management and stakeholders to align on business value, problem statements, and customer pain points● Provide subject matter expertise – explaining product vision and user stories to the team to ensurerequirements are understood and customer value is delivered● Collaborate with development team to elaborate and define technical learnings into refined and prioritised backlog items that align to Iteration objectives.● Responsible for defining and prioritising stories that will increase velocity and quality of the program● Responsible for assuring a level of quality has been achieved by validating that the Story meets acceptance criteria and has met acceptance tests. Approves stories as complete.● Responsible to update product management on Story status to align on delivery expectations● Responsible for building, prioritising, monitoring/editing, and maintaining the flow of Team Backlog to ensure the delivery of the customer satisfaction and multi-million dollar business value● Sets the runway for early business value and customer impact by determining sequencing of sprint planning● Leads the team in identifying dependencies and tradeoffs as well as problem solving risks that may appear in the Team Backlog● Partner with Product Management, who is responsible for the Program Backlog, to assist in preparing for the Program Increment (PI) Planning meeting.● Partner with and guide design function to consider usability testing and end-user feedback to ensure what product will address and resolve user pain points● Provide architecture and development teams sufficiently detailed feedback on user stories and product vision to ensure the team maintains the technical integrity of features / functionality -
Senior Business Analyst + Design StrategistGep Worldwide Dec 2015 - Jan 2022● The project was based on Education, Health and Supply chain Industry● Responsible for Interacting with the client to get clarity on the requirement and groom them.● Responsible for managing the Jira board to create epics, groomed stories.● Responsible to connect with developers to help them understand the requirement and guide themin development phase.● Responsible to analyse the stories and get back to client for any questions and prepare a solutionfor the story.● Connect internally with product architects to analyse the story and help them in the deliverymethodology.● In order for the complete team to be effective and agile, responsible for tracking the stories basedon the stories received, groomed and waiting for grooming via an excel sheet and Jira.● Connected via calls with the Client internally or via emails to ask questions regarding the storieswhere the story was not clear or else to guide them for framing a better user story.● Identifying and troubleshooting UX problems and creating user flows, wireframes, prototypes andmockups. Incorporating customer feedback, usage metrics, and usability findings into design inorder to enhance user experience.● Working closely with Product, Engineering, Marketing and various Business teams to deliverdelightful customer experiences. Ensure that projects are well-defined, high impact, andsuccessfully executed.● Creating user-centric designs and managing the end-to-end design and development ofproducts from concept through implementation and quality analysis by understanding businessrequirements, and user feedback. Translating requirements into style guides, design systems,design patterns and attractive user interfaces. Designing UI -
Business Analyst + DesignerCello Jul 2014 - Nov 2015Mumbai, Maharashtra, India● Worked on two different projects for Cello: Cello website Migration and Melamine Project(Serveware Range)● To understand the tools and applications used by business and recommend them for a better toolbased on cost and functionality.● Is responsible for Scrum meetings and demonstration to clients, provided solutions, and guidedthe team with requirements.● Participated in Requirements refinement sessions to understand customers’ business, functional,and technical requirements.● Worked on Functional documents for business, based on the existing process which includesales, service and marketing.● Worked on Business requirement document to understand client pain points, concerns andadditional requirements.● Worked on various recommendation and solution document, so that the existing businessprocess can be automated and stabilised keeping in mind that the UI is easy to use for customersand the sales rep, also the cost to the business for using several tools can be optimised andpreparing user story for each sprints.● Worked on Production fixes with the team.● Coordinated with the Client teams during the production moves. -
Creative ManagerTalenthouse India Feb 2011 - Jul 2014Maharashtra, India● Managed print and digital graphic design projects by translating marketing objectives intocreative strategies and highly-impactful visual design and delivering end-to-end designsolutions considering domain, platform, technical limitations and industry standards.● Development of social, web, promotional/ third-party (static and dynamic) banners andHTML5 animated banner ads for the responsive websites.● Designing photoshop prototype, creating style guide, interfaces for website and mobile. -
Visual Designer & AnimatorPhonethics Mobile Media Jul 2008 - Jan 2011Mumbai, Maharashtra, India● Conceptualisation, visualisation and execution of digital campaigns, commercial ads,digital web banners, e-mailers, landing pages (web and social), registration pages,photoshop prototype, user interface design for web and mobile, animated viralvideos, graphic novel, conceptual posters, matte painting.● Development of social, web, promotional/ third-party (static and dynamic) bannersand HTML5 animated banner ads for the responsive websites. -
2D AnimatorAnimation Dimensions Pvt. Ltd. May 2007 - Jun 2008● Functioned as an in-house 2d animator to create an animated series for Xillam Production,France based studio.● Development of design assets, illustration and matte painting (background) required forthe animated series.
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2D Animator & IllustratorPioneers Automation Studio Sep 2006 - Apr 2007Mumbai, Maharashtra, India● Functioned as an in-house 2d animator and illustrator to create animatededucational and interactive videos for E-learning.● Development of design assets, illustration and matte painting (background) requiredfor the series.
Asmita P Bal Education Details
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Political Science And Government
Frequently Asked Questions about Asmita P Bal
What company does Asmita P Bal work for?
Asmita P Bal works for Tifin
What is Asmita P Bal's role at the current company?
Asmita P Bal's current role is Business Analyst with Wire-framing skills.
What schools did Asmita P Bal attend?
Asmita P Bal attended Sambalpur University.
Who are Asmita P Bal's colleagues?
Asmita P Bal's colleagues are Aradhya J, Uday Reddy, Sachin Rathod, Zameera Anand, Senthilnathan S, Ruben S., Ketan Gurav.
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