Todd Asmus Email & Phone Number

Minneapolis, Mn, Us

Greater Minneapolis-St. Paul Area

Twin Cities

St. Paul

Leading the UX and design as a large client transitions 3 pieces of software from outdated platforms and onto the web. I'm focused on modernization, preparing the mobile strategy for each app, and simplification of experience. Material Design and Kendo UI were targeted as a baseline for the visual modernization, with customization as needed. To simplify, we're eliminating redundancy, creating modules / patterns for use across all apps, and adopting web best practices for expected interactions.

UX and visual designer at Westwerk in North East Minneapolis. I worked alongside our Content Strategist in the discovery phase to identify a client’s users and then understand what they’re trying to accomplish. From there I took the project thru visualization, delivering thoroughly documented wire frames and designs to our development team. After that I supported our QA Specialist to ensure a thorough and intentional product.

Greater Minneapolis-St. Paul Area

Responsibilities include managing brand consistency across all digital assets; concept design for campaigns; establishing benchmarks and guidelines for digital asset creation.

Director of the interactive team at a digital sports marketing agency. Worked closely with account service and the development team to create unique user-experience-driven solutions for clients. Responsibilities included creation, direction and management of interactive campaigns, microsites, Facebook applications and social-media loyalty programs; client presentations; and photo and video shoot art direction. Helped grow our FanMaker loyalty suite from 3 clients to nearly 50 in less than a year. Provided design coaching and mentoring to members of my team as well as sales personnel on design related issues and competencies. Clients were mainly sports teams, ranging from Division I NCAA to the NFL, NBA, MLS and select international clubs.

Senior Art Director and Designer for full-service global marketing communications firm. Focus on providing timely, effective and unique solutions for clients’ creative needs. Responsibilities include creation and direction of brand campaigns, print collateral, packaging, trade show booth graphics and corporate identities from conceptualization to completion; client presentations; internal collaboration with copywriting and web departments; photo and video shoot art direction; client relationships; and directing creative teams through project development.Clients include Sanus Systems, TiVo, Best Buy, Land O’Lakes, WebDigs, The Vintner Ball, Hubbard Broadcasting, Dean Foods, Como Zoo and Second Harvest Heartland

• Guest lecturer for several advertising classes - sharing knowledge of campaign development, and the processes and roles of creative professionals in an agency. • Served as a guest advisor for two separate advertising/design classes.• Served on a several discussion panels of industry professionals for AIM's career week.