Coordinated and executed branding initiatives from concept to launch, managing project timelines, KPIs, and budgets while maintaining brand consistency across channels. Acted as the primary liaison between branding, marketing, design, and external vendors to ensure alignment on project goals. Key responsibilities included:• Assigned tasks, monitored progress, and resolved challenges to keep projects on track.• Managed logistics for product launches, ensuring consistent branding across social media, digital, and print channels.• Collaborated with vendors, designers, ad agencies, and photographers to deliver on requirements and timelines.• Organized branding events, including product launches and influencer events, enhancing brand visibility.• Conducted quality checks to ensure all materials met brand standards and documented project plans and feedback.Achievements:• Delivered 95% of branding projects on or ahead of schedule through optimized workflows and team collaboration.• Reduced project costs by 15% through efficient resource management and vendor negotiations.• Increased campaign efficiency by 20% with improved communication and task delegation.• Launched 4 major branding campaigns within 6 months, managing timelines and cross-channel coordination.• Boosted event attendance by 30%, maximizing visibility and engagement.• Achieved 100% compliance with branding guidelines, enhancing reporting accuracy by 20%.

- Gathered, cleaned, and analyzed data from App user interactions, identifying Key Performance Metrics for improving Customer Engagement and Retention.- Provided weekly reports to management on App performance, User behavior and Content Popularity using Excel.- Worked with the technical team to define KPIs for App performance and collaborated on the development of dashboards to monitor them.- Contributed to market research by analyzing Competitor Data and User Trends, supporting strategy development for App growth.- Increased App user retention by 15% through Data-driven Analysis of user interactions and Performance Metrics.- Reduced App downtime by 20% by identifying operational inefficiencies and collaborating with the technical team.- Enhanced User Acquisition by 25% through market research and strategic promotional campaigns targeted at university students.