Asna I. Chaudhry Email & Phone Number

Lahore, Pk

Lahore, Punjab, Pakistan

Lahore, Pakistan

Working in a social sector helped me discover myself. Meeting the underprivileged people of Pakistan helped change my perception of life and luxury. Majorly worked on building successful campaigns and events to raise donations and awareness about this NGO.• Headed the marketing team• Designed the marketing strategies to raise donations to fulfill targets• Led and managed events to raise awareness about the purpose of the NGO• Responsible for creating, designing, and execution of the documentaries for NGO fundraising• Presented the NGO at different forums to raise awareness • Collaborated with different organizations to meet the NGO’s goals

• Hosted “ Seed Out Polo Cup 2015”. Helped the organization achieve it’s first milestone by hosting a fundraiser polo cup between Pakistan and United State of America • Designed and executed the celebrity campaign, #isupportseedout, which gathered donations for 30 micro-entrepreneurs • Crafted and executed the “Moment of Silence” and the “Our Fights “ campaigns for donation appeals in Ramadan. Raised PKR 12 millions in donations• Designed the interface of Seed Out Mobile App• Headed the designing, storyboarding, shooting, and editing of various documentaries for the organization

Lahore, Punjab, Pakistan

Lahore, Pakistan

The experience of working in the multinational advertising agency is larger than life. Every hour brings a new challenge to achieve. My work revolves around creative 360 campaigns. Client: Pepsi • Involved in campaign ideation, copy and content generation, visual direction and execution • Creating IMCs for the campaigns which also includes 360 degrees ideas related to activation, print, OOH, POSM, and PR • Headed the team of Associates, executives, and MTOs. • Managed the workflow between client servicing, creatives, and designers.

Lahore, Pakistan

Working in the corporate sector gave me experience in the creative area of marketing. Majority of my work revolved around producing creative strategies, successful campaign construction, branding with methodologies, pitching ideas to prospective clients, community management, and budget planning for media spending to meet KPI’s for respective clients• Managed the design, creative, and operations teams of the company.• Crafted pitches for business development of the company• Accompanied sales team representatives on the client meetings to give insights on the services of the company• Liaised with clients to determine their requirements and budgets as well as handled queries.• Designed customized marketing strategies through intensive brainstorming sessions.• Coordinated with clients for media buying strategies to meet the agreed KPIs

Lahore, Pakistan

• Designed artworks for multiple clients• Defined the brand positioning of different clients and crafted customized artworks accordingly • Advised clients on strategies to reach a particular audience• Brainstormed with the creative team to generate effective campaigns• Designed the ‘Brand Guidelines’ booklets for different clients • Majorly worked on designing creative logos, infographics, revamping of brand identities, and crafting the overall presence for social media platforms

• Crafted the idea, vector, and interface for soccer game “Head Strikes” • Designed logos for different brands by following the proper methodology • Majorly handled social media accounts, designed their web presence, and monitored community • Created print ads and billboards for the purpose of clients’ brand awareness’s• Accompanied social media managers in meetings with clients • Enthusiastically pitched ideas to clients and creative teams for successful launching of campaigns to increase audience engagement

Lahore, Pakistan

• Successfully Illustrated the “ Coke Studio 6 “ final presentation• Assisted head of design and creative head in brain storming the idea for “ Sprite Night Rider “ campaign• Crafted the idea of “ Coke Kahani “ and “ Ang sang heroes “ campaigns with the creative team• Designed Coke studio and Sprite night riders Billboards • Helped the creative team with content writing for different campaigns