Ashley Sodergren Email & Phone Number

Western Territory

• As the Managing Director of Development for the Great West Territory, I lead all fundraising efforts across the region, overseeing peer-to-peer fundraising, distinguished events, individual giving, and corporate.
• Developing and implementing strategic fundraising plans in partnership with Territory and national leadership to meet and exceed revenue goals.
• Leading a team to execute key programs like Walk to Defeat ALS®, Team Challenge ALS®, and distinguished events, ensuring best practices are followed and financial targets are achieved.
• Cultivating and maintaining relationships with major donors, corporate sponsors, and volunteers to expand engagement and grow the fundraising footprint.
• Providing mentorship, training, and guidance to staff across the territory to optimize their performance and enhance event management capabilities.
• Collaborating with cross-functional teams in major gifts, corporate partnerships, and planned giving to support fundraising growth and program innovation.

North America

Greater Bakersfield Area

As the Director of Development at Make-A-Wish Central Coast and Southern Central Valley, I led successful initiatives to achieve revenue goals, demonstrating proficiency in donor identification, qualification, cultivation, solicitation, and stewardship. In this role, I conducted a minimum of 10 face-to-face prospect/donor meetings monthly, strategically.

Greater Bakersfield Area

As the Regional Director at Make-A-Wish® Northeastern & Central California and Northern Nevada, I played a pivotal role in reestablishing the Make-A-Wish brand in the South Valley territory. Through strategic awareness campaigns and community development practices, I successfully revitalized the organization's presence in the region.One of my notable.

Los Angeles County, California, United States

As the Senior Director at Alzheimer's Association California Southland, I led the successful implementation of thirteen Walk to End Alzheimer’s® events throughout the California Southland Chapter, surpassing goals through strategic volunteer recruitment, engagement, and corporate development initiatives. Managing the fastest-growing walk program in the.

Greater Bakersfield Area

As the Regional Director at the Alzheimer's Association, I played a pivotal role in developing and implementing objectives and goals to ensure the effective delivery of regional programs and services. This encompassed a wide range of activities, including mass market and special events, revenue generation, communications, marketing, advocacy, public.

Bakersfield, California Area

As the Community Development Director at the American Cancer Society, I led the execution against the region strategy for Relay For Life, Making Strides Against Breast Cancer (MSABC) events, and other community-based fundraising activities for a defined market-based geography. Accountable for significant income targets and event-related mission and.

OR-CA Border To Bakersfield

As the Senior Director at the American Cancer Society, I led the execution against the Division strategy for Relay For Life for a defined geographic territory. Accountable for multi-million dollar income targets and event-related mission and advocacy activities, I ensured goal achievement through effective leadership and management of diverse staff, and.

Sacramento, CA

In my role as Senior Manager, I provided staff leadership, coaching, mentoring, support, and training for a team of Relay For Life event execution staff in an assigned area. Accountable for significant income targets and event-related mission and advocacy activities, I ensured goal achievement through effective leadership and management of diverse staff.

Sacramento & Stockton, CA

As a Community Manager, I executed a portfolio of Relay For Life events, with accountability for significant income targets and event-related mission and advocacy activities. Ensuring goal achievement through effective leadership, engagement, empowerment, and mobilization of event volunteers, I managed both urban and rural philanthropy events. My.

Bakersfield, CA

As the Marketing Manager at California State University Bakersfield, I played a key role in cultivating and maintaining community interest in all programs. My responsibilities included increasing corporate sponsorship revenue through lead generation, preparing sales materials, setting appointments, attending sales presentations, conducting cold calls, and.

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Student Athlete Advisory Committee, Student Athlete - Volleyball, Campus Recreation

Education record

Activities and Societies: Student Athlete-Volleyball & Basketball, Future Farmers of America, Science Club, Com Tech Academy