Senior Art & Creative
Caracas, Venezuela
Since joining the agency, I have worked with brands such as Royal Caribbean International, Clase A Tours, Mayor of the City of Barcelona and its various institutions, SantoBokado, SanduChef, Barracuda Marine, Hatillo Sonríe, National Reforestation Company of Venezuela (CONARE), National Chamber of Restaurants (CANARES), CORIMON Group and its derived brands (Montana, Pinco), among others.Among my duties as Art & Creative Senior are:• Develop ideas and concepts for notices, campaigns, 360 campaigns, strategies, mechanics, promotions, corporate image, logos, and everything related to the generation of concepts and ideas.• Promote in a professional manner the developments executed within the creative team before the different clients and board of directors of the agency.• Develop final arts for campaigns and printed media, promotional pieces, corporate identity applications, editorial material, special press notices, as well as their respective and detailed technical review.• Ensure the corporate guidelines of each of the assigned brands, according to what is established in the clients brand manuals.• Participate in the investigation of new trends in advertising, in conjunction with the Creative Director and the Strategic Planner and share them with the rest of the creative team.• Participate in the research of the competition, together with the Creative Director and the Strategic Planner: search for information related to advertising strategies made by competitors of the agency's clients, both national and international.• Generate strategies in conjunction with the Creative Director to strengthen and improve the professional capabilities of all members of the creative team.• Support in a timely manner any requirement related to the activities of other departments.