As a seasoned digital marketing strategist and marketing director, I bring over two decades of experience in driving business growth through innovative marketing strategies, cutting-edge technologies, and AI-driven insights. Currently serving as Vice President, Marketing Director at First Hope Bank, I lead comprehensive marketing efforts that enhance brand awareness, optimize customer engagement, and boost acquisition across digital channels.In addition to my corporate leadership roles, I am passionate about education and mentoring the next generation of marketers. I serve as an Adjunct Professor of Marketing at Montclair State University, where I teach Digital Marketing to undergraduate students and Digital Advertising to MBA students. My academic work focuses on delivering hands-on learning experiences through case studies and practical projects using industry-standard tools like Google Ads and marketing automation platforms.With expertise in SEO/SEM, email, web, and social media marketing, I excel at developing and executing multi-channel strategies that align with organizational goals. I have successfully led marketing automation initiatives using platforms like Salesforce Marketing Cloud, Marketo, and HubSpot, driving measurable improvements in customer engagement and retention.I am always excited to connect with professionals who are passionate about digital marketing, AI, and innovation in the marketing landscape.
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Vp, Marketing DirectorFirst Hope BankNewton, Nj, Us
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Adjunct Professor Of MarketingMontclair State University Aug 2024 - PresentMontclair, Nj, Us• Developed and delivered engaging curriculum on digital marketing and advertising for undergraduate and graduate students.• Mentored and guided students in applying marketing strategies in real-world scenarios to enhance their skills.• Collaborated with industry professionals to provide students with hands-on experience in the field. -
Vp, Marketing DirectorFirst Hope Bank 2024 - PresentHope, Nj, Us
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Vp, Head Of MarketingModern Bank, N.A. 2022 - 2023New York, New York, UsI maximized brand awareness and customer acquisition by directing new product launches and market segments. I expand business by overseeing overall strategy and execution for B2B and B2C marketing initiatives. I gather objectives of every C-Suite member and use marketing to assist in achieving set objectives by closely collaborating with executive members.Some of my proudest achievements include:Developed content for both B2B and B2C channels, including emails, website content, podcast, and whitepapers.Launched marketing campaigns for new banking verticals, including municipalities, HOAs, and investment advisors.Achieved over 50% growth in organic search users, over 70% enhancement in organic search sessions, resulting in 150% YoY growth in website traffic by spearheading SEO optimization of website.Implemented new marketing technologies, including Salesforce Marketing Cloud, as well as steering internalization and management of several digital marketing services. -
Director Of Digital MarketingInvestors Bank 2019 - 2022Short Hills, Nj, UsDuring this tenure, I enhanced business efficiency by increasing brand awareness within digital space along with driving website traffic and acquiring leads/customers. I combined email, web, content, and social components by creating first marketing plan with digital focus. I improved rate of email clicks to opens by building customer journeys while liaising with cross-functional team on marketing automation.My key accomplishments during this job include:Generated revenue and boosted brand awareness by executing digital marketing strategy from ground up.Promoted digital transformation of bank, its products, and services by coordinating creation and management of marketing strategy and campaigns.Accelerated customer base by heading strategy development and execution of all aspects of digital marketing.Tripled listings impressions and reduced costs of call center by $25K in 2020 Q4 by employing Yext Listings and Answers. -
Digital Marketing ManagerColumbia Bank New Jersey 2016 - 2019Fair Lawn, Nj, UsDuring this job, I reached targeted audience by using robust digital marketing strategy while developing campaign concepts, edited copy, defined customer segmentation, and overall approach. I retained users by preparing creative calendars for email, web, and social media. I established first end-to-end onboarding journey for new accounts by implementing Salesforce Marketing Cloud.My key achievements include:Obtained 7% increase in YOY organic search traffic by supervising implementation of new SEO strategy.Augmented brand awareness on internet and grew traffic to company website by producing content strategy for bank.Identified $1M in uncollected annual fee money by providing research on specific customer fees.Met business objectives and deadlines by controlling budget for digital marketing initiatives.Supported company to achieve 99.4% participation rate in volunteer activities by managing multiple large projects, most notably customer satisfaction survey initiative and online volunteer management platform. -
Marketing AnalystValley National Bank 2011 - 2016Morristown, New Jersey, UsDuring this role, I optimized brand recognition by utilizing websites, emails, mobile devices, and social media along with formulating strategy initiatives. I propelled employee development by leading team of five in creating training program for Windows 7 and Office 2010 upgrade program. I ensured smooth training of team members throughout project life cycle from start to finish.My key achievements include:Doubled click-through rate by devising new marketing email template.Augmented conversion by over 20% by redesigning residential mortgage web page.Automated teller functions by educating employees across 200+ branches on new hardware and software designed. -
Creative (Trainer) | Business PartnerApple 2004 - 2011Cupertino, California, UsAdvanced through a series of positions ranging from Key Holder and Business Consultant to Creative Trainer. Conducted both one on one and group training for consumers and business customers on utilizing Apple technology, Mac operating system, and iOS devices. Additionally, trained and mentored new employees upon joining the store’s Training Team. Coordinated with Lead Creative on scheduling trainers and training sessions. Reviewed customer evaluations associated with training program; worked with managers to address key issues. Provided technical support, as needed. Key Contributions:• Functioned as Lead Creative when necessary, managing team of up to six trainers.• Consistently received high marks for training on customer evaluation forms.• Tasked with creating training program for on-boarding new employees to Training Team.• Maintained deep knowledge of products and software applications; sought after by customers and colleagues for expertise.• Hired as Key Holder with responsibility for helping open, close, and manage store. -
Marketing ManagerRoofers' Supplies May 1997 - Apr 2004Managed marketing initiatives, including Website, advertising, and various communications disseminated to customers. Assisted in overseeing day-to-day operations across three branches located in northern and central New Jersey. Coordinated training programs for customers, providing instruction on how to use the latest building products offered by vendors. Planned trade show events, working closely with vendors, venues, and customers to ensure success. Tracked budgets for purchasing and sales. Reviewed accounts payable/receivable reports to ensure accuracy and monitor flow of incoming/outgoing payments. Trained staff across three stores on products and services.
Andrew S. Skills
Andrew S. Education Details
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Feliciano School Of Business - Montclair State UniversityDigital Marketing -
Cornell UniversityMarketing Ai
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Felician UniversityGeneral
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Cedarville UniversityMarketing
Frequently Asked Questions about Andrew S.
What company does Andrew S. work for?
Andrew S. works for First Hope Bank
What is Andrew S.'s role at the current company?
Andrew S.'s current role is VP, Marketing Director.
What schools did Andrew S. attend?
Andrew S. attended Feliciano School Of Business - Montclair State University, Cornell University, Felician University, Cedarville University.
What skills is Andrew S. known for?
Andrew S. has skills like Leadership, Customer Experience, Os X, Mac Os, Team Building, Social Media, Public Speaking, Retail, Content Marketing, Web Development, Web Analytics, Team Leadership.
Who are Andrew S.'s colleagues?
Andrew S.'s colleagues are Cindy Giordano, Ruth Murray, T Vg, Richard Woldoff, Peter Amato, James Riter, Kristy Segarra.
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