I had the opportunity to work with Mundopetroleo in the past, and I'm thrilled to be back leveraging my experience, now as a senior lead designer, and my acquired learnings in communication, marketing and CRO to help consolidate their current services and enhance the customer experience. Mundopetroleo is a data analytics company that specializes in creating valuable services and managing global solutions for professionals in the oil and gas industry. As one of the only four global… Show more I had the opportunity to work with Mundopetroleo in the past, and I'm thrilled to be back leveraging my experience, now as a senior lead designer, and my acquired learnings in communication, marketing and CRO to help consolidate their current services and enhance the customer experience. Mundopetroleo is a data analytics company that specializes in creating valuable services and managing global solutions for professionals in the oil and gas industry. As one of the only four global partners of S&P Global Platts, the leading provider of energy market information, MundoPetróleo is at the forefront of innovation and excellence in their field.Key points:• Coordination of graphic and visual projects.• Analyze current communication and UX flows to propose improvements.• Introduce a data-driven culture to enable better decision-making.• Help build a new visual language in the long term.• Act as a co-owner, coordinating the visual needs of the company and its partners. Show less

I currently work closely with renowned companies such as Sony Pictures and brands like Siroko, understanding their needs and delivering tailored design solutions that meet their expectations.As a freelance Senior Design Consultant, my role involves steering projects from concept to completion, whether working solo or in collaboration with a talented team of designers.I strive to stay ahead of design trends, offering forward-thinking advice and creative direction, while exploring… Show more I currently work closely with renowned companies such as Sony Pictures and brands like Siroko, understanding their needs and delivering tailored design solutions that meet their expectations.As a freelance Senior Design Consultant, my role involves steering projects from concept to completion, whether working solo or in collaboration with a talented team of designers.I strive to stay ahead of design trends, offering forward-thinking advice and creative direction, while exploring new ways to collaborate. Show less

20+ courses published. Topics covered:• Fundamentals of Design Ops• Best Practices in Web Design• Design Fundamentals: Layout• UX Fundamentals• Shopify essential course (first course published in Spanish about Shopify)• Introduction to RWD• And more...After the acquisition of Video2brain by Lynda.com and the subsequent acquisition of Lynda.com by LinkedIn, I continued collaborating with them, making new courses available on LinkedIn… Show more 20+ courses published. Topics covered:• Fundamentals of Design Ops• Best Practices in Web Design• Design Fundamentals: Layout• UX Fundamentals• Shopify essential course (first course published in Spanish about Shopify)• Introduction to RWD• And more...After the acquisition of Video2brain by Lynda.com and the subsequent acquisition of Lynda.com by LinkedIn, I continued collaborating with them, making new courses available on LinkedIn Learning.Developing myself as a trainer has allowed me to improve valuable skills mainly related to project management, structuring content, public speaking, and continuous training.As an anecdote, Shopify's team contacted me because they were interested in collaborating with me to create new courses.[Available online courses]https://www.linkedin.com/learning/instructors/armando-sotoca Show less

I am leading the Marketing Design team with the primary objective of restructuring and growing the team. We are a growing team that, at the time of my arrival, consisted of 4 people, currently 8, and intending to grow to 10 during 2022.At Marketing Design, we help to communicate our brand and values through organic traffic, paid advertising and internal comms. Our mission is to look for new creative ways to share what we do and how we act as a company with our different audiences and… Show more I am leading the Marketing Design team with the primary objective of restructuring and growing the team. We are a growing team that, at the time of my arrival, consisted of 4 people, currently 8, and intending to grow to 10 during 2022.At Marketing Design, we help to communicate our brand and values through organic traffic, paid advertising and internal comms. Our mission is to look for new creative ways to share what we do and how we act as a company with our different audiences and Cabify employees. We are organized into three separate squads, working closely with other teams at Cabify, such as Content, Marketing, or Growth (Digital).We want to help Cabify grow by creating relevant content to engage with our users through digital media (Social Media, Display, new formats, etc.) and using our own channels (Email, Blog, Survey, In-app, etc.)Key Points:• Trying to be a good leader, providing guidance and honest feedback.• Helping define the mission and vision for the team• Sync with other leads to align common objectives• Take part in improving our day-to-day work• Improving our documentation Show less

I joined Siroko (part of Techpump's brand portfolio) to lead the design team and be able to add my experience to the new projects they wanted to launch.It has been a great experience that has allowed me to consolidate my interest in design and creating professional teams committed to the vision and mission of the company. I am really proud that I managed to create a design team that saw me as a true leader.I discovered a new field of design that I fell in love with: retail… Show more I joined Siroko (part of Techpump's brand portfolio) to lead the design team and be able to add my experience to the new projects they wanted to launch.It has been a great experience that has allowed me to consolidate my interest in design and creating professional teams committed to the vision and mission of the company. I am really proud that I managed to create a design team that saw me as a true leader.I discovered a new field of design that I fell in love with: retail design. It was a great challenge to shape and conceptualize many products and ideas related to a sector in which we had no previous experience. Today, the brand Siroko is a key player in the Spanish cycling retail industry.I also learned the hard way that sometimes quality has to be sacrificed in favor of business. Quality without revenue is useless. It is also critical to share the same vision, culture, and company values for the long-term. Without that, it's a matter of time before you'll start thinking of saying goodbye.Key points:• First In-house designer. • Growth of the design team: From 2 to 15 people.• Complete restructuring of the design and front-end team.• Creation of a product design team (retail)• Coordination of graphic and visual projects• Involved in the recruitment process• Two locals awards were won (best rebranding and best design business management) Show less

From humble beginnings in 2007 with some tutorials on freelancing and Photoshop, Envato expanded to a network of 15 educational blogs, each with its own brand, website, and editorial team. In 2011 Envato Tuts+ Premium was added, with subscription-based access to video courses, eBooks, and more. In 2014 they combined all 16 sites into one big friendly place we call Envato Tuts+.I saw they were looking for web designers interested in writing articles about web design, so I contacted them… Show more From humble beginnings in 2007 with some tutorials on freelancing and Photoshop, Envato expanded to a network of 15 educational blogs, each with its own brand, website, and editorial team. In 2011 Envato Tuts+ Premium was added, with subscription-based access to video courses, eBooks, and more. In 2014 they combined all 16 sites into one big friendly place we call Envato Tuts+.I saw they were looking for web designers interested in writing articles about web design, so I contacted them to offer my services!I collaborated periodically with them, publishing tutorials in English and Spanish related to Sketch and prototyping tools like Marvel or Flinto.This experience helped me improve my technical writing skills and gain fluency in working with people in other languages. [P U B L I S H E D --- A R T I C L E S]http://tutsplus.com/authors/armando-sotoca Show less

[Q]Interactiva was acquired by Nitsnets. After that, I became part of their team as head of the graphic department, performing art direction and design tasks, project management, and coordination with freelance designers on different projects.My time here was very brief. Perhaps it would have been necessary to rest for a while before starting to work with the team, being able to start with renewed energy. I decided to leave, rest a couple of weeks and be part of a new project.To… Show more [Q]Interactiva was acquired by Nitsnets. After that, I became part of their team as head of the graphic department, performing art direction and design tasks, project management, and coordination with freelance designers on different projects.My time here was very brief. Perhaps it would have been necessary to rest for a while before starting to work with the team, being able to start with renewed energy. I decided to leave, rest a couple of weeks and be part of a new project.To this day, I still keep in close contact with my managers and friends at Nistnets, and they always offer me to come back whenever I want :)Notable clients and collaborations:• actiu.com (Full web design - Present in more than 70 countries all over the five continents)• sprinter.es (Full web design - One of the largest well-known Spanish sporting goods retailer)• martinelli.es• Nitsnets Rebranding Show less

During my time as a designer at [Q]Interactiva, I combined my passion for design with discovering a new professional career: training other people.In 2009, together with my boss, we started collaborating with Video2brain to create training materials on different topics related to the digital field.Video2brain was a successful company in the online training sector, far ahead of its time. It was later acquired by lynda.com, possibly the most significant American company in online… Show more During my time as a designer at [Q]Interactiva, I combined my passion for design with discovering a new professional career: training other people.In 2009, together with my boss, we started collaborating with Video2brain to create training materials on different topics related to the digital field.Video2brain was a successful company in the online training sector, far ahead of its time. It was later acquired by lynda.com, possibly the most significant American company in online training at that moment.In my personal case, I did more than 25 courses and workshops on the following topics:• Adobe Fireworks Workshop• Adobe Photoshop practical workshops• Introduction to jQuery• Practical and essential WordPress courses• Sketch (first professional training course available in Spain about Sketch)• Adaptation of courses published by trainers in the United States.• And more...Lynda.com was subsequently acquired by LinkedIn, making me a LinkedIn Learning Instructor.[Available online courses]https://www.linkedin.com/learning/instructors/armando-sotoca Show less

The most beautiful stage of my professional life, period. I had my most fantastic evolution as a designer.I was hired to replace the only designer working with them at the time and respond to all the graphic and visual needs our clients could ask for. It would be very complex to explain the types of projects I was involved in: online training content, e-commerce projects, online mini-games, custom cms, editorial publications, etc. As a reference: I worked on more than 600… Show more The most beautiful stage of my professional life, period. I had my most fantastic evolution as a designer.I was hired to replace the only designer working with them at the time and respond to all the graphic and visual needs our clients could ask for. It would be very complex to explain the types of projects I was involved in: online training content, e-commerce projects, online mini-games, custom cms, editorial publications, etc. As a reference: I worked on more than 600 different projects during my time at the studio. Key points:• Completely multidisciplinary: graphic design, web, multimedia.• Graphic and editorial project management• Coordination and hiring of freelance designers when necessary.• Being able to take a project from requirements gathering to final delivery.Notable clients and collaborations:• Young and Rubicam• Sra. Rushmore• Shackleton• Coca Cola Iberian Partners• TV3• Vocento Show less

After working as a freelance in the company, I decided to embark on a new professional adventure. I was offered to remain part of the company as a partner until the day it closed.

During my design studies, I met a colleague who had a company that offered graphic and web services.I joined the project when he met me and thought I could help increase the service quality.For years I did small graphic and web projects for local companies. I was known for being really interested in WordPress at that moment. That helped me to improve my web design and front-end skills.

With a great friend, we had the idea of combining our passion for design and creating "Hipogrifo" to provide visual and creative solutions to the clients we were working with as freelance. I was involved in an early stage of the definition of the company.I could not be part of this project for a long time because it needed me to move to a new city at a time in my life that was impossible. Hipogrifo continued to evolve to serve as the seed for a new studio.Key… Show more With a great friend, we had the idea of combining our passion for design and creating "Hipogrifo" to provide visual and creative solutions to the clients we were working with as freelance. I was involved in an early stage of the definition of the company.I could not be part of this project for a long time because it needed me to move to a new city at a time in my life that was impossible. Hipogrifo continued to evolve to serve as the seed for a new studio.Key Points:• Creation of a business plan• Business Analysis Show less

Pescados Paco was one of the largest national companies in Spain dedicated to the frozen food sector. After more than 50 years, they decided to undertake a new business adventure. They thought of me as part of the initial team. I was the only person in the company having design skills.I gained experience in many aspects not related to design (mainly soft skills such as negotiation and honest feedback), which served me to continue evolving as a professional.Key points:•… Show more Pescados Paco was one of the largest national companies in Spain dedicated to the frozen food sector. After more than 50 years, they decided to undertake a new business adventure. They thought of me as part of the initial team. I was the only person in the company having design skills.I gained experience in many aspects not related to design (mainly soft skills such as negotiation and honest feedback), which served me to continue evolving as a professional.Key points:• Design and evolution of the company's brand. • Management of materials and media suppliers. • Creation of new concepts and ideas for new products and packaging.• Involved in event management tasks.• Involved in inventory tasks Show less

Internship at the Publications Department of the University of Oviedo. During these months, I was the first student who designed and publish different covers for University publications, getting recognition and congratulations from the department's management. I enjoyed the experience very much.Key points:• Internship during my design studies.• First time a trainee designer gets to publish a design in the department.• Design and layout of article and book collections of the… Show more Internship at the Publications Department of the University of Oviedo. During these months, I was the first student who designed and publish different covers for University publications, getting recognition and congratulations from the department's management. I enjoyed the experience very much.Key points:• Internship during my design studies.• First time a trainee designer gets to publish a design in the department.• Design and layout of article and book collections of the department.• Layout of printed forms Show less

For more than 2 years, I was involved in graphic projects as the company's only designer. I faced my first challenges as a designer, providing ideas and delivering graphic solutions for both online and offline projects. I did content architecture, branding, graphic design, etc.From the first moment, I understood how important it is to work side by side with engineering and actively listen to clients to bring solutions to real problems.Key points: • First job• Discover my… Show more For more than 2 years, I was involved in graphic projects as the company's only designer. I faced my first challenges as a designer, providing ideas and delivering graphic solutions for both online and offline projects. I did content architecture, branding, graphic design, etc.From the first moment, I understood how important it is to work side by side with engineering and actively listen to clients to bring solutions to real problems.Key points: • First job• Discover my passion for design• Digital design projects: small websites for local brands, animated websites, intranets, interface design.• Offline design projects: branding, music album covers, stand and event design, etc. Show less