Alessandra Souers

Alessandra Souers Email and Phone Number

Marketing Director for a Retail Ecommerce & Wholesale Distributor in the Plantscaping Industry @ NewPro Containers
Alessandra Souers's Location
Indianapolis, Indiana, United States, United States
About Alessandra Souers

Alessandra Souers is a Marketing Director for a Retail Ecommerce & Wholesale Distributor in the Plantscaping Industry at NewPro Containers. Colleagues describe them as "Alessandra is a world-class email marketer. As a marketer myself, I don't say that lightly. She's someone I go to for advice, recommendations, and best practices. In addition to the technical savvy to put together stunning campaigns, she also pays close attention to the ever-changing rules and laws surrounding email marketing. As privacy becomes a bigger issue, Alessandra stays on top of it so her clients don't have to worry. I recommend her without the slightest hesitation. She's outstanding.", "Alessandra is a delight to work with. We engaged her to evaluate new Email Service Providers on behalf of the company. Her channel audit was incredibly thorough, and in the following months, she worked to improve our list health, inbox placement, and always-on email series, in turn improving open and click rates, along with sales via email channel. She's natural in her approach, making collaboration a dream. She's quick to understand a new business and spot opportunities for both efficiency and growth. A technical and creative expert when it comes to email, she helped us develop a robust, high-performing, and unique email program. In addition to this, she's a great generalist marker. And she's a whole lot of fun.", and "I worked with Alessandra daily for three years and she's one of the most talented, hard-working and kind people you'll meet. She's one of the few people I've met who can seamlessly switch between strategy, deep execution (She knows Photoshop, HTML, etc), and analysis without skipping a beat. She built an award-winning email marketing program that helped define our brand and delivered real results for our business. Alessandra is one of the best, and I'd jump at the chance to work with her again."

Alessandra Souers's Current Company Details
NewPro Containers

Newpro Containers

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Marketing Director for a Retail Ecommerce & Wholesale Distributor in the Plantscaping Industry
Alessandra Souers Work Experience Details
  • Newpro Containers
    Marketing Director
    Newpro Containers Feb 2023 - Present
    Westfield, Indiana, Us
  • Essex Marketing Co. Llc
    Email Marketing Strategist
    Essex Marketing Co. Llc Feb 2017 - Oct 2024
    Indianapolis, Indiana, Us
    With Essex, I helped B2C companies evaluate, expand, and optimize their email marketing programs through responsible deliverability practices, automation, promotional campaigns, A/B testing, list optimization, and more.Clients included DivvyUp Socks, Propper, Lucky Brand, JibJab, Scott's Cheap Flights, HiHo, Incfile, Quizlet, Cylance, and Vevo.
  • Jibjab Bros. Studios
    Director Of Marketing
    Jibjab Bros. Studios Mar 2015 - Feb 2017
    Los Angeles, Ca, Us
    Managed and executed email, mobile, and social marketing programs; provided marketing requirements and assets to product teams; worked closely with production team on content planning, including identifying content opportunities related to consumer trends; utilized data automation to reduce manual management of marketing and content programming tasks; supported previous responsibilities from Senior Manager role.Previously in this role, I also focused on growth, training, and optimization for the customer support team and fielded, researched, and recommended partnership opportunities with production and executive teams.
  • Jibjab Bros. Studios
    Senior Marketing Manager
    Jibjab Bros. Studios Jun 2013 - Mar 2015
    Los Angeles, Ca, Us
    Maintained management and execution of email marketing program while absorbing other marketing responsibilities including content planning, programming, and merchandising; site and App Store optimization; creative briefing and production; social media strategy; public relations management; and compiling and delivering performance reports... with gusto!
  • Jibjab Bros. Studios
    Email Marketing Manager
    Jibjab Bros. Studios Jul 2012 - Jun 2013
    Los Angeles, Ca, Us
    Established an enterprise-level email marketing program for two B2C subscription brands, including strategy, creative, execution, and analysis of transactional and triggered messages and marketing campaigns.
  • One Click Ventures
    Director Of Email Marketing
    One Click Ventures Oct 2008 - Jul 2012
    Led email marketing program and team for One Click's nine separate retail brands with a hands-on approach to strategy, design, and development.

Alessandra Souers Education Details

  • Butler University
    Butler University
    Integrated Communications (Advertising & Public Relations) | Music Business

Frequently Asked Questions about Alessandra Souers

What company does Alessandra Souers work for?

Alessandra Souers works for Newpro Containers

What is Alessandra Souers's role at the current company?

Alessandra Souers's current role is Marketing Director for a Retail Ecommerce & Wholesale Distributor in the Plantscaping Industry.

What schools did Alessandra Souers attend?

Alessandra Souers attended Butler University.

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