Trustable is a start-up specializing in cyber risk assessment, offering a SaaS platform designed to digitalize and centralize all the steps involved in this assessment (third parties, subsidiaries, cyber maturity, CSP SWIFT audits). My role is to initiate the company's Marketing & Communication activity, with the aim of promoting Trustable's offer and making Marketing a genuine business partner (awareness, lead generation, retention).• Defining the marketing strategy in line… Show more Trustable is a start-up specializing in cyber risk assessment, offering a SaaS platform designed to digitalize and centralize all the steps involved in this assessment (third parties, subsidiaries, cyber maturity, CSP SWIFT audits). My role is to initiate the company's Marketing & Communication activity, with the aim of promoting Trustable's offer and making Marketing a genuine business partner (awareness, lead generation, retention).• Defining the marketing strategy in line with Trustable’s vision and ambition (KPIs, acquisition channels, tools, etc.)• Managing marketing plan and budget (content, acquisition, events, internal communication, PR, employer branding, CSR)• Building the Marketing & Communication team (in-house and external service providers)• First results and projects: > CRM and marketing automation implementation (HubSpot) > In process > future Trustable website, including the Careers page (Employee Value Proposition creation) > First digital marketing campaign > impressions x37 vs organic traffic > +271.2% LinkedIn followers in a year (September 2023 to September 2024) > +60 media coverage since March 2024 Show less

Managing the organisation of Consulting Marketing department besides the operational implementation• Defining priority topics with the Consulting leadership for each fiscal year• Developing and managing Consulting marketing plan and budget• Facilitating monthly Consulting leadership meetings dedicated to Marketing & Communication topics• Implementing projects (see previous experience of Marketing & Communication Executive)

As a member of the Marketing team dedicated to EY Consulting, my work consists in optimizing the brand image of EY with our customers and incite them to choose our consultants for navigating the transformative age.• Promoting the consultants’ expertises through the creation of various external contents: articles on EY website (SEO), surveys, videos, podcasts, supported by their dedicated communication plan (Social Media Ads, PR, emailing, physical or digital events, etc.). •… Show more As a member of the Marketing team dedicated to EY Consulting, my work consists in optimizing the brand image of EY with our customers and incite them to choose our consultants for navigating the transformative age.• Promoting the consultants’ expertises through the creation of various external contents: articles on EY website (SEO), surveys, videos, podcasts, supported by their dedicated communication plan (Social Media Ads, PR, emailing, physical or digital events, etc.). • Implementing EY Consulting brand on the French market by managing the presence of our experts to different types of events, from logistics aspects to the communication strategy.• Marketing campaigns: implementation and familiarization with the Marketo tool at EY, A/B testing, lead nurturing.• Engaging consultants in all Marketing activities through internal communication to support EY awareness: newsletter, emailing campaigns, training sessions for social media use, internal contests, etc.• Patronage: management and follow-up of customers invitations to Opéra National de Paris events• Team's intern management Show less

I had to analyse data relating to passenger traffic at Paris airports (Roissy and Orly) in order to create Marketing arguments to sell JCDecaux advertising services.

During this extended internship I had the occasion to work on different topics around EY Advisory image (former name of EY Consulting) such as new website release, first T-DAY edition or annual studies.

I supported the Sales Operations Manager in the improvement of sales processes and approaches of the Direct channel teams (BtoB activity) and I participated to the organisation of the 2015 Canon Expo (+19,000 visitors).

In charge of +60 partners, by deploying commercial operations and negotiating stock/prices directly with hotels or hotel groups. Deploying offers on the website and providing analytical feedbacks. Results: +30% revenue growth.

• Clients reception on the booth• Support in the choice of products